Black Friday Sequence for Art Instructors Email Guide
Why Black Friday Sequence Emails Fail for Art Instructors (And How to Fix Them)
Your calendar is half-empty, and you're spending more time chasing inquiries than teaching art. Many art instructors find themselves caught in a cycle of administrative tasks, marketing efforts that don't land, and the constant struggle to fill their classes.
It's a common frustration to feel your passion for art overshadowed by the demands of running a business. But imagine a season where you could boost enrollments, upgrade your studio tools, or invest in your own growth without breaking the bank.
Black Friday isn't just for retail; it's a strategic opportunity for you to acquire the solutions that transform your art instruction business, ensuring more time for creativity and more satisfied clients. The sequence below is designed to help you tap into this unique buying season, guiding your audience to the valuable services and solutions you offer.
The Complete 5-Email Black Friday Sequence for Art Instructors
As an art instructor, your clients trust your recommendations. This 5-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Early Bird
Tease the sale before it starts
Hi [First Name],
You pour your heart into teaching. You guide aspiring artists, help them find their style, and witness their breakthroughs.
But behind the scenes, you’re juggling client inquiries, scheduling classes, and trying to stand out in a crowded space. What if there was a way to make all of that easier, so you could focus purely on the art?
I’ve been working on something to help art instructors like you simplify your business, attract more dedicated students, and truly thrive. It's designed to give you back precious hours and creative energy.
Next [DAY OF WEEK], I'm revealing a limited-time opportunity that will equip you with exactly what you need to improve your art instruction business. This isn't just another discount; it's an investment in your passion and your future.
Keep an eye on your inbox. You won't want to miss this.
Best, [YOUR NAME]
This email uses the "open loop" psychological principle, creating a curiosity gap that compels the reader to anticipate the next message. It validates their struggles, then hints at a solution, making them feel understood and hopeful without revealing specifics. The mention of "limited-time opportunity" also subtly introduces scarcity.
The Reveal
Announce the full Black Friday offer
Hi [First Name],
The doors are open! This Black Friday, I'm excited to present a special collection of solutions crafted specifically for art instructors ready to transform their business.
Here’s how you can boost your studio and reclaim your creative time: • Get [PRODUCT NAME], simplify your client bookings and never double-book again • Access [SERVICE/RESOURCE], professional marketing templates to fill your next workshop • Join [EXCLUSIVE WORKSHOP/COURSE], master advanced teaching techniques to captivate your students This exclusive offer is available for a limited time only, until [DATE]. Imagine fewer administrative headaches, more engaged students, and the freedom to truly focus on your craft.
This is your chance to invest in the tools that make that vision a reality. [CTA: Explore the Black Friday deals →]
Best, [YOUR NAME]
This email utilizes the "reciprocity principle" by immediately delivering on the anticipation built in the previous email. It clearly outlines the value proposition with specific benefits, using bullet points for scannability. The call to action is direct, and the time limit introduces a gentle sense of urgency, tapping into "fear of missing out" (FOMO).
The Reminder
Midday reminder for those who missed it
Hi [First Name],
The Black Friday buzz is in full swing, and I wanted to make sure you didn't miss this opportunity to help your art instruction business. Many instructors are already taking advantage of these special offers to simplify their operations and enhance their teaching.
If you've been thinking about: • How to attract more committed students • simplifying your client communications • Finding more time for your own creative work Then these deals are designed for you. Remember, this isn't just about saving money; it's about investing in solutions that deliver real results for your studio.
The offers expire soon. Make sure you secure your access before they're gone. [CTA: View the Black Friday offers now →]
Best, [YOUR NAME]
This email uses "loss aversion" by reminding the reader what they might miss if they don't act. It addresses common pain points again, reinforcing the relevance of the offer without being pushy. The phrase "Many instructors are already taking advantage" subtly introduces "social proof," encouraging action by showing others are benefiting.
The Extended
Weekend extension for hesitaters
Hi [First Name],
Life as an art instructor is busy, and sometimes Black Friday rushes past before you've had a chance to truly consider the best investments for your studio. That's why I've decided to extend our special Black Friday offers for the entire weekend, giving you a little more breathing room.
This is an unique chance to get [PRODUCT NAME] and other essential services at a special rate. Whether you need to refine your marketing, manage your bookings with ease, or discover new teaching methods, these solutions are built to support your growth.
Don't let another opportunity to invest in your passion slip away. This extension is a rare chance to make a strategic move for your business.
The deals will officially conclude on [DATE - usually Monday morning]. [CTA: Claim your extended Black Friday offer →]
Best, [YOUR NAME]
This email employs the "scarcity principle" with a twist, offering a "second chance" which can be very effective for those who hesitated. It acknowledges the instructor's busy schedule, building rapport, and then reintroduces the offer with a renewed, but still firm, deadline. This creates a sense of exclusivity ("just for you") and encourages reconsideration without feeling overly salesy.
The Final Call
Cyber Monday last chance
Hi [First Name],
This is it. The very last chance.
Our Black Friday offers for art instructors will officially close their doors tonight at [TIME ZONE]. This is your final opportunity to access [PRODUCT NAME] and other valuable solutions designed to simplify your studio and attract more students.
If you've been on the fence, now is the moment to make a decision that will impact your business for the coming year. Think about the time you'll save, the students you'll reach, and the creative freedom you'll gain.
Once these offers are gone, they're gone. This isn't a temporary price drop; it's a strategic investment opportunity that won't return until next year.
Don't regret missing out on the tools that can improve your art instruction business. [CTA: Secure your Black Friday savings before it's too late →]
Best, [YOUR NAME]
This email uses extreme "scarcity" and "urgency" to drive immediate action. The language is direct and emphasizes the finality of the offer, tapping into "loss aversion" one last time. It brings the focus back to the long-term benefits and transformation, prompting the reader to act on their desire for a better business before the opportunity vanishes.
4 Black Friday Sequence Mistakes Art Instructors Make
| Don't Do This | Do This Instead |
|---|---|
✕ Overspending on generic art supplies that don't align with their teaching style or student needs. | Curate a focused list of high-quality, versatile materials that enhance specific workshop outcomes and student learning. |
✕ Relying solely on word-of-mouth for student acquisition, leading to inconsistent class sizes. | Implement a consistent client outreach strategy using email marketing tools and a clear content calendar to nurture leads. |
✕ Underpricing their workshops and private lessons, undervaluing their expertise and time. | Develop a value-based pricing structure that reflects their unique skills, experience, and the powerful results they deliver to clients. |
✕ Spending too much time on manual scheduling and administrative tasks, detracting from their creative work. | Adopt a dedicated scheduling software and CRM to automate client management, freeing up hours for teaching and personal art practice. |
Black Friday Sequence Timing Guide for Art Instructors
When you send matters as much as what you send.
The Early Bird
Tease the sale before it starts
The Reveal
Announce the full Black Friday offer
The Reminder
Midday reminder for those who missed it
The Extended
Weekend extension for hesitaters
The Final Call
Cyber Monday last chance
Start teasing early, peak on Friday, extend through Cyber Monday.
Customize Black Friday Sequence for Your Art Instructor Specialty
Adapt these templates for your specific industry.
Drawing Teachers
- Integrate digital drawing tablets into lessons for immediate feedback and diverse medium exploration.
- Offer themed sketch challenges and virtual critiques to keep students engaged between classes.
- Focus on foundational skill-building workshops, like perspective or anatomy, that are always in high demand.
Painting Teachers
- Host 'materials exploration' workshops where students can experiment with different paints (oil, acrylic, watercolor) before committing.
- Use time-lapse videos of your own painting process as teaching aids to demystify complex techniques.
- Encourage students to develop a personal color palette, building individual artistic voice.
Digital Art Teachers
- Provide templates for common digital art projects, allowing students to focus on technique rather than setup.
- Showcase student work on social media, tagging them to build community and attract new learners.
- Offer 'software deep dive' sessions for specific programs, catering to different skill levels and interests.
Craft Instructors
- Develop 'craft kits' that include all necessary materials for a specific project, simplifying student preparation.
- Organize themed craft-alongs or virtual 'make-and-take' events to build a strong, interactive community.
- Collaborate with local businesses or art suppliers for cross-promotional workshops and material discounts.
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