Black Friday Sequence for Barbers Email Guide
Why Black Friday Sequence Emails Fail for Barbers (And How to Fix Them)
Your best client just walked out, and you know you could have sold them that premium pomade. But you didn't.
Many barbers find themselves leaving money on the table, especially during peak seasons like Black Friday. You've got the skills, the chair, the loyal clients, but are you truly maximizing every opportunity?
A strategic Black Friday sequence isn't just about discounts; it's about creating excitement, value, and a clear path for your clients to engage with your shop. It ensures your services and products get the attention they deserve when spending is on everyone's mind.
These battle-tested email templates are designed to help you cut through the noise, build anticipation, and drive significant revenue for your barber shop this Black Friday.
The Complete 5-Email Black Friday Sequence for Barbers
As a barber, your clients trust your recommendations. This 5-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Early Bird
Tease the sale before it starts
Hi [First Name],
You know that feeling after a fresh cut? Confident, sharp, ready for anything.
We're about to amplify that feeling. I've been planning something big for our loyal clients, just in time for the holidays.
It's designed to make you look and feel your absolute best, without breaking the bank. Think exclusive deals on your favorite services, unique product bundles, and maybe even a little something extra just for showing up.
Keep an eye on your inbox this [DAY OF WEEK]. You won't want to miss what we have in store.
Best, [YOUR NAME]
This email creates a curiosity gap by hinting at value without revealing details. It positions the upcoming sale as a benefit to the client's self-image, tapping into their desire to feel 'confident, sharp.' The exclusivity implied by 'loyal clients' builds a sense of being an insider.
The Reveal
Announce the full Black Friday offer
Hi [First Name],
The wait is over. Our Black Friday event has officially begun, and we've got some incredible ways for you to look your best and save.
Here’s a glimpse of what's waiting for you: • [SERVICE NAME] Discount: Treat yourself to that perfect trim or a relaxing hot shave. • [PRODUCT NAME] Bundles: Stock up on your favorite pomades, oils, and styling creams at a special price. • Gift Card Bonus: Buy a gift card for [AMOUNT] and get an extra [SMALL AMOUNT] added to it, perfect for holiday gifting or future visits. These deals won't last forever.
They're available only until [DATE] or while supplies last. Ready to improve your look and grab some savings? [CTA: See all Black Friday deals and book now →]
Best, [YOUR NAME]
This email uses clear, scannable bullet points to present multiple offers, appealing to different client needs (services, products, gifting). The specific mention of a gift card bonus creates an immediate value perception, while the time constraint instills a sense of urgency.
The Reminder
Midday reminder for those who missed it
Hi [First Name],
It’s easy to get caught up in the holiday rush, but we wanted to make sure you didn't overlook our Black Friday offers. We’ve seen so many clients already taking advantage of the savings on their favorite cuts, beard trims, and styling products.
Don't let these opportunities slip away. Remember, you can: • Refresh your style with a discounted [SERVICE NAME]. • Grab a [PRODUCT NAME] bundle for yourself or as a thoughtful gift. • Secure future visits with a bonus gift card.
The clock is ticking on these savings. Make sure your hair and beard are ready for the season ahead. [CTA: Claim your Black Friday savings now →]
Best, [YOUR NAME]
This email uses social proof ('We’ve seen so many clients already taking advantage') to encourage action. It also employs a subtle 'fear of missing out' by reminding them what they *could* be missing, prompting a re-evaluation of the offer.
The Extended
Weekend extension for hesitaters
Hi [First Name],
We heard you. The feedback has been clear: you need a little more time to take advantage of our Black Friday specials.
So, we're extending our Black Friday event through the weekend! You now have until [NEW END DATE] to enjoy all the savings.
This is your chance to book that [SERVICE NAME] you’ve been wanting, stock up on essential [PRODUCT NAME] items, or secure those gift cards with extra value. We appreciate your loyalty, and we want to make sure everyone has a fair shot at these fantastic deals. [CTA: Shop the extended Black Friday sale →]
Best, [YOUR NAME]
This email uses the principle of reciprocity by presenting the extension as a response to client needs, building goodwill. It removes the immediate pressure of the initial deadline, giving hesitant clients a second chance, which can convert those who previously felt rushed.
The Final Call
Cyber Monday last chance
Hi [First Name],
This is it. The absolute final call for our Black Friday event.
Tonight, [TIME], all these special offers disappear. If you've been considering a fresh look, a new [PRODUCT NAME], or a gift for someone special, now is the moment to act.
This is your last opportunity to: • Get a discounted [SERVICE NAME]. • Grab a [PRODUCT NAME] bundle. • Receive extra value on gift cards. Don't let these savings vanish.
Secure your spot or your products before it's too late. [CTA: Final chance to save →]
Best, [YOUR NAME]
This email creates strong scarcity and loss aversion. By clearly stating 'absolute final call' and 'disappear tonight,' it taps into the psychological fear of missing out on a beneficial opportunity, compelling immediate action from those who have procrastinated.
4 Black Friday Sequence Mistakes Barbers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Not offering pre-booking incentives for future appointments. | Offer a small discount or a bonus product to clients who book their next appointment before leaving the chair, securing future revenue. |
✕ Failing to recommend retail products during or after a service. | Integrate product recommendations naturally by explaining how a specific [PRODUCT NAME] will maintain their look at home, showing them how to use it. |
✕ Inconsistent client communication outside of scheduled visits. | Use an email marketing tool to send regular tips, style guides, or updates about new services, keeping your shop top-of-mind between appointments. |
✕ Not creating specific holiday packages or gift options that combine services and products. | Design attractive holiday bundles that combine services and [PRODUCT NAME] products, making them easy and appealing for clients to buy as gifts. |
Black Friday Sequence Timing Guide for Barbers
When you send matters as much as what you send.
The Early Bird
Tease the sale before it starts
The Reveal
Announce the full Black Friday offer
The Reminder
Midday reminder for those who missed it
The Extended
Weekend extension for hesitaters
The Final Call
Cyber Monday last chance
Start teasing early, peak on Friday, extend through Cyber Monday.
Customize Black Friday Sequence for Your Barber Specialty
Adapt these templates for your specific industry.
Beginners
- Focus on building a strong local reputation by consistently delivering quality basic cuts and shaves.
- Actively ask for reviews on Google and social media after every positive client experience to attract new business.
- Use social media to showcase your work with 'before and after' photos, highlighting your skills and attracting new clients.
Intermediate Practitioners
- Introduce a loyalty program where clients earn points for visits and retail purchases, redeemable for services or products.
- Develop a signature service or style that sets you apart and attracts clients seeking a specific, unique look.
- Collaborate with local businesses like coffee shops or boutiques for cross-promotional efforts, expanding your reach.
Advanced Professionals
- Specialise in a high-demand niche, like intricate fades, specific hair textures, or elaborate beard sculpting, allowing for premium pricing.
- Offer exclusive, private appointments or masterclasses for other barbers, positioning yourself as an industry leader and mentor.
- Cultivate a strong personal brand online, sharing your expertise and unique approach to attract a high-end clientele.
Industry Specialists
- Host workshops or create content focused on your specialty, like advanced beard care techniques or specific ethnic hair types, to attract a dedicated audience.
- Curate and sell a line of [PRODUCT NAME] products specifically tailored to your niche, enhancing your authority and generating additional revenue.
- Build a strong community around your specialty through online groups or exclusive events, building deep client loyalty and word-of-mouth referrals.
Ready to Save Hours?
You now have everything: 5 complete email templates, the psychology behind each one, when to send them, common mistakes to avoid, and how to customize for your niche. Writing this from scratch would take you 4-6 hours. Or...
Get Your Barbers Emails Written In Under 5 Minutes.
You've got the blueprints. Now get them built. Answer a few questions about your barbers offer and get all 7 emails written for you. Your voice. Your offer. Ready to send.
Stop guessing what to write. These are the emails that sell barbers offers.
One-time payment. No subscription. Credits valid 12 months.