Re-engagement Sequence for Barbers Email Guide
Why Re-engagement Sequence Emails Fail for Barbers (And How to Fix Them)
Your appointment book feels lighter than it should. You know those clients who used to be regulars, but haven't seen them in months?
Many barbers experience the quiet drip of losing clients over time. It's not always about a bad cut; sometimes life just gets in the way.
But that silence in your chair costs you more than just one haircut, it's lost potential for repeat business, referrals, and the vibrant atmosphere of a busy shop. You've invested time and skill into building a relationship with every client who sits down.
Letting those connections fade without an attempt to rekindle them is a missed opportunity to fill your schedule and grow your business. A strategic re-engagement sequence isn't just about sending a few emails; it's about reminding your past clients of the value you offer and making it easy for them to return.
The templates below are designed to do exactly that: gently bring those clients back into your shop, reminding them why they chose you in the first place.
The Complete 4-Email Re-engagement Sequence for Barbers
As a barber, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Miss You
Acknowledge the silence and show you care
Hi [First Name],
It's been a while since we last saw you in the chair, and we've missed having you around. We pride ourselves on creating more than just a fresh cut; it's about that feeling of walking out with a sharp look and a clear mind.
We know life gets busy, and sometimes the little things, like a consistent trim, can fall by the wayside. But we wanted to reach out and remind you that our door is always open.
We're still here, ready to provide the same quality service and attention to detail you remember. If you're ready for that fresh feeling again, booking is easy.
Just click the link below to find a time that works for you. [BOOK YOUR NEXT APPOINTMENT HERE →]
Best, [YOUR NAME]
This email uses an emotional appeal, using the principle of familiarity and connection. By acknowledging their absence and expressing a 'miss you' sentiment, it creates a sense of belonging and reminds them of the positive experience they once had, making the return feel like a natural continuation of a relationship.
The Value Reminder
Remind them why they subscribed
Hi [First Name],
Think back to the last time you left our shop feeling completely refreshed, with a sharp fade or a perfectly sculpted beard. That confidence boost, the clean lines, the attention to detail, that's what we love to deliver.
Perhaps you've been meaning to get back in for a trim or a hot towel shave, but haven't quite found the time. We understand.
But we also know the difference a great cut can make to your week. We’re focused on providing more than just a service; we offer that moment of relaxation and the satisfaction of looking your best.
From classic cuts to modern styles, we're here to ensure you get exactly what you need to feel great. If you're ready to experience that unmatched feeling again, we're just a click away.
Let us help you look and feel your best. [RECLAIM YOUR LOOK, BOOK NOW →]
Best, [YOUR NAME]
This email uses vivid imagery and sensory language to evoke positive memories and emotions (nostalgia marketing). It reminds the client of the specific benefits and feelings they experienced, rather than just the service itself, making the value proposition more compelling and personal.
The Survey
Ask what they actually want from you
Hi [First Name],
We've been thinking about you and how we can make our services even better. Your opinion truly matters to us, and we'd love to hear what you're looking for.
What’s the one thing that would make you excited to book your next appointment? Is there a new service you’d like to see, or a particular time that works best for you?
Perhaps there's a specific style you've been wanting to try? We’re always looking for ways to improve and tailor our offerings to our clients' needs.
Your feedback helps us shape the future of our shop and ensures we’re always delivering exactly what you want. Could you take a moment to reply to this email and let us know?
Or, if you're ready to come back, you can easily book here: [SHARE YOUR THOUGHTS & BOOK →]
Best, [YOUR NAME]
This email employs the principle of 'two-way communication' and 'perceived value'. By directly asking for feedback, it makes the client feel heard and important, which can rebuild a connection. It also subtly reminds them of the service while gathering valuable insights into potential barriers or desires, which can inform future marketing or service adjustments.
The Breakup
Give a final chance before removing them
Hi [First Name],
It looks like we haven't connected in a while, and we're cleaning up our client list to ensure we're only sending updates to those who truly want them. We've enjoyed having you as part of our community, and we'd be sad to see you go.
This is your last chance to stay connected and keep receiving news about our services, special offers, and tips for maintaining your sharp look. If you want to remain on our list and stay in touch, simply click the link below.
Otherwise, we'll assume you're no longer interested, and this will be our last message. We genuinely hope to see you back in the chair soon, whenever you're ready for that next fresh cut. [YES, KEEP ME UPDATED! →]
Best, [YOUR NAME]
This email uses 'loss aversion' and 'scarcity'. By stating the intent to remove them from the list, it creates a sense of urgency and the potential loss of future value (updates, offers). This often prompts action from those who were passively interested but needed a final push to re-engage.
4 Re-engagement Sequence Mistakes Barbers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Waiting too long to follow up with a lapsed client, assuming they'll just come back. | Implement an automated re-engagement sequence in your CRM to reach out after a specific period of inactivity. |
✕ Only promoting discounts to re-engage, which can devalue your services. | Focus on reminding clients of the unique value, quality, and experience you offer, perhaps with a limited-time bonus service rather than just a price cut. |
✕ Sending generic, impersonal emails that don't acknowledge their past relationship. | Use their name, reference past services if possible (e.g., 'remember that great fade?'), and make the message feel personal and tailored. |
✕ Not providing a clear, easy way to book an appointment in every re-engagement message. | Include a prominent, direct link to your online scheduling software or a clear call to action in every email. |
Re-engagement Sequence Timing Guide for Barbers
When you send matters as much as what you send.
The Miss You
Acknowledge the silence and show you care
The Value Reminder
Remind them why they subscribed
The Survey
Ask what they actually want from you
The Breakup
Give a final chance before removing them
Use after 30-90 days of no opens or clicks.
Customize Re-engagement Sequence for Your Barber Specialty
Adapt these templates for your specific industry.
Beginners
- Focus on the foundational basics: the importance of regular trims for hair health and style maintenance.
- Offer simple, straightforward booking instructions and highlight easy parking or accessibility.
- Emphasize the welcoming, non-intimidating atmosphere of your shop for those new to regular barber visits.
Intermediate Practitioners
- Suggest trying a slight variation on their usual style, or introducing a new product that complements their look.
- Remind them of the efficiency and consistency of your service, saving them time while delivering quality.
- Highlight your ability to keep them looking sharp for professional or social engagements without constant upkeep.
Advanced Professionals
- Discuss advanced styling techniques or specialized services like beard sculpting, skin fades, or precision shaves.
- Emphasize your understanding of current trends and ability to execute complex, modern looks.
- Offer bespoke advice on maintaining a polished appearance, positioning yourself as a style consultant.
Industry Specialists
- Tailor messages to their specific industry's grooming needs (e.g., clean-cut for corporate, edgy for creative fields).
- Highlight your expertise in low-maintenance, high-impact styles that fit demanding schedules.
- Offer discreet, personalized service that respects their time and privacy, ensuring a consistent, professional image.
Ready to Save Hours?
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