Black Friday Sequence for Bloggers Email Guide
Why Black Friday Sequence Emails Fail for Bloggers (And How to Fix Them)
You've spent weeks crafting that perfect blog post, only to see it buried in the feed, generating minimal income. Many bloggers find themselves scrambling last-minute, throwing together a quick discount email that vanishes into the inbox abyss.
This approach often leaves revenue on the table, despite all the effort put into creating valuable content and services. A single email can't capture attention amidst the holiday noise.
Your audience needs a strategic drip of value, anticipation, and clear calls to action over several days to truly convert. That's what a Black Friday sequence does.
It builds excitement before your deals drop, highlights the value of your services or solutions while they're available, and creates urgency before they expire. The templates below are designed to move your readers from casual browsers to paying clients or customers, maximizing your seasonal revenue without sounding desperate.
The Complete 5-Email Black Friday Sequence for Bloggers
As a blogger, your clients trust your recommendations. This 5-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Early Bird
Tease the sale before it starts
Hi [First Name],
You've worked tirelessly building your blog, creating incredible content and connecting with your audience. But sometimes, even your best work struggles to convert into tangible income.
I've been quietly preparing something to help you turn that passion into profit, especially during the biggest sales event of the year. It involves significant savings on the [PRODUCT NAME] I've used to simplify my own blog's operations and boost my revenue.
Think less administrative hassle, more time for creating. Keep an eye on your inbox.
This Black Friday, your blog's growth is about to get a serious boost. Details land in your inbox on [DAY OF LAUNCH].
Best, [YOUR NAME]
This email uses the "foot-in-the-door" technique. By simply asking for attention and building curiosity without an immediate ask, it primes the reader for the upcoming offer. It also uses future pacing, making them imagine the benefits before the product is even revealed.
The Reveal
Announce the full Black Friday offer
Hi [First Name],
The holiday season is a whirlwind of content creation and audience engagement, but it's also your prime opportunity to monetize all that hard work. This Black Friday, I'm thrilled to announce special pricing on [PRODUCT NAME], designed specifically to help bloggers like you maximize their income and efficiency.
Here's how [PRODUCT NAME] helps your blog thrive: • simplify your content workflow, freeing up hours each week. • Attract more high-value clients for your services. • Convert readers into paying customers for your digital products. • Automate those repetitive tasks that eat into your creative time. For a limited time, you can get [PRODUCT NAME] at its lowest price of the year.
This offer disappears on [DATE/TIME]. Explore the Black Friday savings now → [LINK]
Best, [YOUR NAME]
This email uses the "scarcity principle" by stating the offer is for a limited time. It also employs "gain framing" by clearly outlining the benefits and results bloggers will achieve, rather than focusing on features, making the purchase decision feel like an investment in their success.
The Reminder
Midday reminder for those who missed it
Hi [First Name],
Amidst all the holiday buzz, it's easy to overlook opportunities that could genuinely transform your blogging business. Just a quick note that our Black Friday offer for [PRODUCT NAME] is still live, but time is ticking.
If you're still grappling with managing client requests, struggling to scale your services, or wishing you had more time for creative work, [PRODUCT NAME] provides real solutions to these common blogger challenges. This is your chance to invest in tools that drive results, at a price you won't see again this year.
Don't let this opportunity pass you by. Secure your Black Friday deal here → [LINK]
Best, [YOUR NAME]
This email uses the "loss aversion" principle, subtly implying the reader might miss out on a valuable opportunity. By connecting the product directly to common blogger pain points, it reinforces the perceived value and creates a sense of urgency to avoid regret.
The Extended
Weekend extension for hesitaters
Hi [First Name],
We know how hectic Black Friday weekend can be, and sometimes the best deals slip through the cracks. Because we believe in helping bloggers like you, we've decided to extend our Black Friday offer on [PRODUCT NAME] until [DATE/TIME].
Consider this a bonus round, a small window to grab the tool that can help you simplify your operations, attract more clients, and boost your blog's bottom line. This is a rare second chance to invest in your blog's future.
This extension is brief, so please don't let this second opportunity pass you by. We truly want to see you succeed with your blog's goals.
Claim your extended savings → [LINK]
Best, [YOUR NAME]
This email employs the "reciprocity principle" by offering an unexpected extension, making the reader feel valued. It also uses "social proof" implicitly by suggesting others might have missed it too, normalizing the delay and offering a guilt-free second chance.
The Final Call
Cyber Monday last chance
Hi [First Name],
The clock is winding down. This is your absolute final opportunity to take advantage of our Black Friday pricing on [PRODUCT NAME].
At [TIME] PM [TIMEZONE] tonight, the doors close, and the special pricing for [PRODUCT NAME] will be gone for good. There will not be another extension.
Think about the time you'll save, the new clients you could attract, or the increased revenue for your digital products. All achievable with the solutions [PRODUCT NAME] provides.
If you've been on the fence, now is the moment to act. Don't let your blog miss out on this crucial growth investment for another year.
Last chance to save big → [LINK]
Best, [YOUR NAME]
This email uses extreme "scarcity" and "loss aversion." The clear, immediate deadline creates intense urgency, prompting action to avoid the regret of missing out. It also uses "future pacing" to remind the reader of the positive outcomes they will lose if they don't act now.
4 Black Friday Sequence Mistakes Bloggers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Treating their blog solely as a hobby, not a business. | Shift mindset to view their blog as a professional platform that requires strategic monetization and investment. |
✕ Only sending one email about a major sale. | Implement a multi-email sequence that builds anticipation, highlights value, and creates urgency over several days. |
✕ Focusing only on page views instead of conversions. | Improve content and calls-to-action to guide readers towards services, products, or solutions that generate revenue. |
✕ Trying to do all client management and content scheduling manually. | Invest in CRM and scheduling software to automate repetitive tasks and manage client relationships efficiently. |
Black Friday Sequence Timing Guide for Bloggers
When you send matters as much as what you send.
The Early Bird
Tease the sale before it starts
The Reveal
Announce the full Black Friday offer
The Reminder
Midday reminder for those who missed it
The Extended
Weekend extension for hesitaters
The Final Call
Cyber Monday last chance
Start teasing early, peak on Friday, extend through Cyber Monday.
Customize Black Friday Sequence for Your Blogger Specialty
Adapt these templates for your specific industry.
Niche Bloggers
- Focus Black Friday offers on highly specific digital products or services that solve a precise problem for their niche audience.
- Craft email copy that speaks directly to the unique challenges and aspirations of their niche, using their specific language.
- Highlight how the [PRODUCT NAME] helps them dominate their specific market or serve their hyper-focused clients better.
Lifestyle Bloggers
- Frame Black Friday deals around products or services that enhance their audience's lifestyle, such as planners, presets, or wellness guides.
- Use aspirational language in emails, showing how their audience can achieve a desired aesthetic or life outcome.
- Emphasize the "time-saving" or "experience-enhancing" aspects of [PRODUCT NAME] for managing diverse content and partnerships.
Professional Bloggers
- Target Black Friday offers towards business-focused solutions like coaching, advanced templates, or consultation packages.
- Stress the return on investment (ROI) and efficiency gains that their audience can achieve with their services and [PRODUCT NAME].
- Position [PRODUCT NAME] as an essential tool for scaling client work, managing complex projects, and improving conversion funnels.
Micro-Niche Bloggers
- Develop Black Friday bundles that combine several small, highly relevant digital products for their tight-knit community.
- Use their deep connection with their audience by using a personal, conversational tone in their email sequence.
- Showcase how [PRODUCT NAME] enables them to serve their dedicated followers with even more specialized content and solutions.
Ready to Save Hours?
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