Black Friday Sequence for Brand Designers Email Guide
Why Black Friday Sequence Emails Fail for Brand Designers (And How to Fix Them)
You just finished a brand identity project, poured your soul into it, and now you're wondering why the invoice feels so small. Many brand designers find themselves in a cycle of chasing projects that don't truly reflect their value.
The pressure to compete on price, especially during sales events like Black Friday, can feel overwhelming. You know your work transforms businesses, but communicating that impact in a crowded inbox is a constant challenge.
A single Black Friday announcement gets lost. A well-crafted sequence, however, builds genuine excitement, educates potential clients on the true value of your solutions, and guides them towards a decision.
It transforms a discount into an investment, ensuring you attract clients who truly appreciate your expertise. Below, you'll find battle-tested templates designed to help you improve your Black Friday strategy, attract premium clients, and secure your worth.
The Complete 5-Email Black Friday Sequence for Brand Designers
As a brand designer, your clients trust your recommendations. This 5-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Early Bird
Tease the sale before it starts
Hi [First Name],
Your client pipeline feels a little thin right now. Or maybe you're swamped with projects that don't quite light you up.
I've been working on something to help brand designers like you shift that reality. It's about attracting clients who truly value your strategic input, not just your aesthetic output.
It's not another quick fix. It's a structured approach to filling your calendar with projects that pay well and excite you.
Next [DAY], I'm sharing the details of a special opportunity that could redefine your client acquisition strategy for the coming year. This isn't just a discount; it's an investment in your studio's future.
Stay tuned. You'll want to hear about this first.
Best, [YOUR NAME]
This email creates a curiosity gap by hinting at a significant upcoming event without revealing specifics. It taps into the brand designer's desire for better clients and more fulfilling work, positioning the offer as a solution to their core business challenges. The exclusivity ('hear about this first') makes the reader feel valued and invested.
The Reveal
Announce the full Black Friday offer
Hi [First Name],
The day is finally here. Our Black Friday offer for brand designers is live.
This year, we're helping you transform your client acquisition process with [PRODUCT NAME]. It’s designed to help you: • Attract higher-paying clients who respect your expertise • simplify your proposal and onboarding workflows • Confidently price your services for maximum profit • Deliver brand solutions with measurable business impact This isn't about cutting corners; it's about building a more sustainable, profitable brand studio.
Get [PRODUCT NAME] for [$XXX] (or [X] payments of [$XX]) This special pricing disappears on [DATE]. If you're ready to stop chasing low-value projects and start leading with strategic solutions, this is your moment. [CTA: Claim your Black Friday offer →]P.S.
The first [NUMBER] brand designers to enroll also receive [BONUS]. Don't miss out. [CTA: See the bonus details]
Best, [YOUR NAME]
This email directly presents the offer, using clear, scannable bullet points for benefits specific to brand designers. It highlights the problem-solution dynamic, framing the product as an investment rather than just a cost. The clear pricing, deadline, and bonus create urgency and add perceived value, motivating immediate action.
The Reminder
Midday reminder for those who missed it
Hi [First Name],
In the rush of Black Friday, it's easy to miss things. But if you're a brand designer serious about attracting more strategic, higher-value clients, then our Black Friday offer for [PRODUCT NAME] is worth another look.
This isn't just about getting a better deal; it's about equipping your studio with the tools to command premium rates and deliver effective solutions consistently. The special pricing for [PRODUCT NAME] is only available until [DATE/TIME].
Don't let this opportunity to improve your client roster slip away. [CTA: Secure your Black Friday offer now →]
Best, [YOUR NAME]
This email acts as a gentle nudge, acknowledging the busyness of Black Friday. It re-frames the offer around a core pain point (attracting ideal clients) and a desired outcome (premium rates), reinforcing the value proposition. The reminder of the deadline reactivates the principle of scarcity, encouraging reconsideration.
The Extended
Weekend extension for hesitaters
Hi [First Name],
Black Friday weekend flew by, didn't it? We heard from many brand designers who needed a little more time to consider how [PRODUCT NAME] could truly transform their client acquisition and project profitability.
So, we've decided to extend our special Black Friday pricing for [PRODUCT NAME] until end of day [DATE - e.g., Cyber Monday]. This is your chance to invest in a solution that helps you move beyond just 'pretty pictures' to delivering strategic, results-driven brand solutions.
Don't let indecision hold your studio back. This extension is the absolute final opportunity at this special rate. [CTA: Get the extended Black Friday offer →]
Best, [YOUR NAME]
This email uses the principle of reciprocity by offering an extension, which can re-engage hesitant buyers. It acknowledges their potential reasons for delay while gently reinforcing the unique value proposition for brand designers, moving from aesthetics to strategic impact. It reintroduces scarcity with a new, firm deadline.
The Final Call
Cyber Monday last chance
Hi [First Name],
This is it. The clock is truly running out.
Our Black Friday special for [PRODUCT NAME] closes tonight at [TIME ZONE] [TIME]. After that, the price returns to its standard rate.
If you're a brand designer who dreams of a client roster filled with effective projects, steady income, and genuine appreciation for your strategic vision, then [PRODUCT NAME] is built for you. Don't look back next month wishing you had invested in your studio's growth when you had the chance.
This is your last call to secure the tools that will help you attract, convert, and retain your ideal clients. The opportunity to improve your brand studio at this special rate ends in mere hours. [CTA: Claim your final Black Friday offer before it's gone →]
Best, [YOUR NAME]
This email uses extreme scarcity and loss aversion. It creates a vivid mental picture of regret ('don't look back next month wishing') to motivate immediate action. The clear, hard deadline and emphasis on 'final hours' leave no room for procrastination, pushing fence-sitters over the edge.
4 Black Friday Sequence Mistakes Brand Designers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Underpricing their strategic solutions, often charging for 'deliverables' instead of 'impact'. | Focus on the tangible business outcomes your brand design provides. Frame your proposals around solving client problems and achieving their goals, not just creating logos or style guides. |
✕ Waiting for referrals instead of proactively building a consistent client acquisition system. | Develop a multi-channel outreach strategy. Use your CRM to track leads, nurture relationships, and identify potential clients who align with your ideal project profile. |
✕ Failing to articulate the long-term value and ROI of their brand work beyond immediate aesthetic appeal. | Integrate case studies and testimonials that highlight how your designs led to measurable business results, like increased conversions, brand recognition, or market differentiation, in your proposals and marketing. |
✕ Over-focusing on visual trends without anchoring designs in deep brand strategy and client objectives. | Prioritize thorough brand strategy workshops and discovery phases. Ensure every visual decision directly supports the client's business goals and market positioning, making your design choices defensible and effective. |
Black Friday Sequence Timing Guide for Brand Designers
When you send matters as much as what you send.
The Early Bird
Tease the sale before it starts
The Reveal
Announce the full Black Friday offer
The Reminder
Midday reminder for those who missed it
The Extended
Weekend extension for hesitaters
The Final Call
Cyber Monday last chance
Start teasing early, peak on Friday, extend through Cyber Monday.
Customize Black Friday Sequence for Your Brand Designer Specialty
Adapt these templates for your specific industry.
Logo Designers
- Beyond the icon: Position your logo design service as the cornerstone of visual identity, emphasizing its role in brand recognition and memorability.
- Educate clients on the value of a comprehensive brand mark system, not just a single logo. Explain how variations serve different applications, justifying a higher investment.
- Showcase how your logos adapt across diverse platforms, from digital to physical, demonstrating their versatility and future-proofing the client's visual presence.
Brand Identity Designers
- Frame your services around creating cohesive brand experiences, not just assets. Emphasize how a unified identity builds trust and emotional connection with audiences.
- Highlight the strategic thinking behind your color palettes, typography, and imagery. Explain how each element contributes to the brand's personality and market differentiation.
- Offer post-launch guidance on maintaining brand consistency across all touchpoints, positioning yourself as a long-term strategic partner, not just a one-off vendor.
Brand Strategy Designers
- Lead with the 'why' before the 'what'. Position your strategy services as the critical foundation that ensures all subsequent design and marketing efforts are effective and aligned.
- Translate strategic insights into tangible business advantages for your clients. Show how a clear brand strategy impacts market positioning, customer loyalty, and revenue growth.
- Develop workshops or discovery sessions that engage clients deeply in the strategic process, demonstrating your expertise and building buy-in for your recommendations.
Visual Brand Designers
- Emphasize the emotional impact of visual storytelling. Show how compelling visuals can capture attention, communicate values, and forge stronger connections with target audiences.
- Showcase your ability to create visual systems that are both aesthetically stunning and functionally adaptable across various marketing channels and platforms.
- Demonstrate how your visual designs directly support brand messaging and marketing campaigns, proving that your work is not just decorative but purpose-driven.
Ready to Save Hours?
You now have everything: 5 complete email templates, the psychology behind each one, when to send them, common mistakes to avoid, and how to customize for your niche. Writing this from scratch would take you 4-6 hours. Or...
Get Your Brand Designers Emails Written In Under 5 Minutes.
You've got the blueprints. Now get them built. Answer a few questions about your brand designers offer and get all 7 emails written for you. Your voice. Your offer. Ready to send.
Stop guessing what to write. These are the emails that sell brand designers offers.
One-time payment. No subscription. Credits valid 12 months.