Testimonial Request Sequence for Breweries Email Guide
Why Testimonial Request Sequence Emails Fail for Breweries (And How to Fix Them)
Your taproom is buzzing, the reviews are stellar, but your website's testimonial section sits empty. That's a missed opportunity, and potential new customers walking past.
Many breweries, despite creating incredible experiences and products, often overlook the goldmine of genuine customer feedback. A powerful testimonial isn't just a pat on the back.
It's social proof, a trust-builder that convinces hesitant customers, validates your passion, and provides invaluable insights to refine your craft. This sequence of emails is designed to help you gather those authentic voices, transforming satisfied drinkers into your most compelling advocates.
The Complete 3-Email Testimonial Request Sequence for Breweries
As a brewery, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Check-in
Ask how things are going and gauge satisfaction
Hi [First Name],
We've been thinking about your recent experience with [YOUR BREWERY'S PRODUCT/SERVICE]. We pour our passion into every batch and every interaction, so hearing from you directly helps us ensure we're hitting the mark.
How has [YOUR BREWERY'S PRODUCT/SERVICE] been for you? Are there any initial thoughts or impressions you'd like to share?
No need for a long response, even a quick sentence or two would be incredibly helpful.
Best, [YOUR NAME]
This email uses the principle of reciprocity. By showing genuine care and interest in their experience before asking for anything, you build goodwill. It's a low-pressure way to open a dialogue and gauge satisfaction, making a future request feel natural and less transactional.
The Request
Ask for a testimonial with specific, easy prompts
Hi [First Name],
We truly appreciate you taking the time to share your initial thoughts on [YOUR BREWERY'S PRODUCT/SERVICE]. Your feedback is vital to us, and it also helps fellow beer lovers decide if [YOUR BREWERY'S PRODUCT/SERVICE] is the right fit for them.
Would you be willing to share a short testimonial? It would be incredibly helpful if you could tell us: • What did you enjoy most about [YOUR BREWERY'S PRODUCT/SERVICE]? • How has it enhanced your experience with [TYPE OF BEER/BREWERY VISIT/EVENT]? • What would you tell someone considering trying [YOUR BREWERY'S PRODUCT/SERVICE]?
You can simply reply to this email, or if you prefer, you can leave it directly on our [GOOGLE/YELP/WEBSITE LINK] here: [LINK] Thanks for being a valued part of our community.
Best, [YOUR NAME]
This email utilizes the psychological principle of social proof by explaining why their feedback matters to others. Providing specific, easy-to-answer prompts reduces cognitive load, making it simpler for the customer to formulate a valuable response. It lowers friction and guides them to share relevant details.
The Gentle Nudge
Follow up with those who have not responded
Hi [First Name],
Just wanted to gently follow up on our previous email about sharing your thoughts on [YOUR BREWERY'S PRODUCT/SERVICE]. We know how busy things can get, but your unique perspective truly matters to us and to others looking for a great beer experience.
Remember, even a sentence or two about what you enjoyed most is incredibly valuable. You can simply reply to this email, or use the link here: [LINK] We'd love to feature your words on our website or social media, giving you a shout-out for being an awesome supporter.
Cheers,
Best, [YOUR NAME]
This email employs the principle of commitment and consistency by reminding them of the previous request without being pushy. The offer of a 'shout-out' taps into the desire for recognition and status, providing a small, non-monetary incentive that can motivate action. It keeps the request top-of-mind with minimal pressure.
4 Testimonial Request Sequence Mistakes Breweries Make
| Don't Do This | Do This Instead |
|---|---|
✕ Waiting for customers to spontaneously leave glowing reviews without any prompting. | Proactively reach out to satisfied customers within a few days of their experience, making the request timely and personal. |
✕ Asking broad, open-ended questions like 'How was everything?' that make it hard for customers to formulate a useful response. | Provide specific prompts that guide customers to highlight benefits or memorable aspects of their experience, like 'What beer surprised you the most?' or 'What made your visit special?' |
✕ Only asking for testimonials from your most vocal superfans, overlooking valuable insights from everyday customers. | Systematically solicit feedback from a diverse range of customers, including new visitors and repeat patrons, to capture a broader spectrum of experiences. |
✕ Collecting testimonials and then letting them sit unused on a hidden page of your website. | Actively integrate testimonials across all marketing channels, your website homepage, social media posts, tasting room menus, and even in email newsletters, to maximize their impact. |
Testimonial Request Sequence Timing Guide for Breweries
When you send matters as much as what you send.
The Check-in
Ask how things are going and gauge satisfaction
The Request
Ask for a testimonial with specific, easy prompts
The Gentle Nudge
Follow up with those who have not responded
Send after a win, project completion, or positive feedback.
Customize Testimonial Request Sequence for Your Brewery Specialty
Adapt these templates for your specific industry.
Beginners
- Focus on their initial 'wow' moment with your core offerings or the welcoming taproom atmosphere.
- Ask about the ease of finding a beer they loved, even if they's new to craft beer.
- Keep the request very simple: 'What was your favorite part of your first visit?'
Intermediate Practitioners
- Encourage feedback on specific beer styles, seasonal releases, or the nuances of your brewing process.
- Ask how your brewery fits into their regular rotation or enhances their social gatherings.
- Prompt them to compare their experience with others, subtly highlighting your unique selling points.
Advanced Professionals
- Seek insights on your experimental brews, barrel-aged programs, or collaborations.
- Ask how your brewery contributes to the broader craft beer scene or influences their palate development.
- Invite feedback on the technical quality, ingredient sourcing, or new aspects of your offerings.
Industry Specialists
- Tailor questions to their specific area of expertise, like 'What did you think of the yeast character in our new [STYLE]?'
- Ask how your approach to a particular style stands out in the market or influences their own brewing/tasting journey.
- Encourage feedback on your commitment to tradition or your bold steps in pushing boundaries within their niche.
Ready to Save Hours?
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