Black Friday Sequence for Business Coaches Email Guide
Why Black Friday Sequence Emails Fail for Business Coaches (And How to Fix Them)
You've watched other coaches fill their Calendly, launch new packages, and celebrate client transformations. But your own business, you're still piecing together offers, hoping something sticks.
Many business coaches find themselves constantly chasing new leads, feeling the pressure to discount their services, or struggling to articulate the true value of their coaching packages. This isn't a lack of skill; it's often a lack of strategic execution.
A well-crafted Black Friday sequence isn't just about discounts; it's about strategically positioning your high-value offers, creating genuine urgency, and attracting your ideal clients who are ready for a breakthrough. These five email templates are designed to help you do exactly that, turn casual observers into committed clients, without sounding desperate or salesy.
The Complete 5-Email Black Friday Sequence for Business Coaches
As a business coach, your clients trust your recommendations. This 5-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Early Bird
Tease the sale before it starts
Hi [First Name],
You've felt the pressure to always be 'on', creating content, chasing discovery calls, and refining your coaching packages. What if you could make a significant leap in your business without adding more to your plate?
What if your Calendly could fill with ideal clients, ready for breakthrough sessions? I've been planning something special, something designed to help business coaches like you secure more dream clients and create lasting client change.
It's not just a discount. It's an opportunity to reshape your next quarter.
The full details drop on [DATE OF BLACK FRIDAY]. Keep an eye on your inbox.
This is for those ready to move past the ordinary.
Best, [YOUR NAME]
This email uses the Zeigarnik effect by creating an unfinished task, the reveal of the offer. It builds curiosity and a sense of exclusivity, making the reader feel like an insider who's about to receive valuable, insider information. No hard sell, just pure anticipation.
The Reveal
Announce the full Black Friday offer
Hi [First Name],
The wait is over. Our Black Friday offers are officially live, designed exclusively for business coaches ready to improve their impact and income.
This isn't about fleeting discounts. It's about strategic investments in your coaching business that will pay dividends far beyond the holiday season.
Here's what you can access: • [OFFER 1], Fill your Calendly with ideal clients ready for breakthrough sessions. • [OFFER 2], Structure and sell high-ticket coaching packages with confidence. • [OFFER 3], Master client transformation through proven frameworks and tools. These special rates are available only until [DATE/TIME].
Don't let this opportunity pass you by. [CTA: Explore Black Friday Offers →]
Best, [YOUR NAME]
This email uses the principle of reward and immediate gratification. The clear, scannable format reduces cognitive load, making it easy for the reader to grasp the benefits. The time-bound offer triggers urgency, appealing to the desire for immediate gain and fear of missing out.
The Reminder
Midday reminder for those who missed it
Hi [First Name],
In the rush of Black Friday, it's easy to miss an important announcement. Just a quick note to remind you that our exclusive offers for business coaches are live, but not for long.
Many are already taking advantage of these special packages. Imagine having your Calendly booked with ideal clients, confidently selling your high-ticket coaching packages, and consistently helping profound client transformation.
These are the results our Black Friday offers are designed to help you achieve. If you're serious about growing your coaching business, now is the time to act.
Don't let another day go by without taking this step. Check out the details before they disappear tonight. [CTA: See the offers before they're gone →]
Best, [YOUR NAME]
This email employs the mere-exposure effect, reinforcing the message for those who may have overlooked it. It gently reminds the reader of the benefits, re-framing the offer as a solution to their core business challenges. The implied scarcity ('before they disappear tonight') creates a subtle pressure to reconsider.
The Extended
Weekend extension for hesitaters
Hi [First Name],
Black Friday flew by, and we know how hectic it can get for business owners. Many of you reached out, asking for a little more time to consider the special coaching packages and resources we launched.
So, we've decided to extend our Black Friday offers through Cyber Monday. This is your opportunity to invest in filling your Calendly, refining your coaching packages, and ensuring more consistent client transformation, without the frantic rush.
Don't let this extra window close. This is truly the last chance to access these rates for the foreseeable future. [CTA: Claim your extended offer →]
Best, [YOUR NAME]
This email utilizes the principle of reciprocity by granting an 'extension' as a favor, which can increase compliance. It also plays on loss aversion, framing the extension as a temporary reprieve from missing out, subtly encouraging immediate action before the final deadline.
The Final Call
Cyber Monday last chance
Hi [First Name],
This is it. The clock is ticking on our Black Friday offers for business coaches.
By the end of today, [TIME ZONE], these special rates on coaching packages and breakthrough sessions will be gone. Think about where you want your business to be in the next quarter.
Are you ready to consistently attract ideal clients, confidently charge what you're worth, and witness profound client transformation? This is your final opportunity to make that strategic investment at these unparalleled prices.
Don't look back next month wishing you had seized this moment. Act now. [CTA: Final call: Secure your offer now →]
Best, [YOUR NAME]
This email uses extreme urgency and the concept of 'future regret' to compel action. By asking the reader to envision their future self, it creates a powerful emotional connection to the decision. The clear, final deadline minimizes procrastination by eliminating perceived future opportunities.
4 Black Friday Sequence Mistakes Business Coaches Make
| Don't Do This | Do This Instead |
|---|---|
✕ Undervaluing your coaching packages because you fear rejection or believe you're not 'worth' higher rates. | Clearly define the profound client transformation you help, then price your packages based on that immense value, not just your time. |
✕ Chasing every discovery call, regardless of fit, leading to frustrating conversations and low conversion. | Implement a strong pre-qualification process to ensure your Calendly is only booked with ideal clients who are ready and able to invest in your coaching. |
✕ Lacking a clear, repeatable client journey from initial interest to breakthrough sessions and beyond, making scaling feel impossible. | Map out a structured client transformation pathway, from your initial offer to long-term support, ensuring every client experiences consistent, high-impact results. |
✕ Relying solely on word-of-mouth referrals without a proactive marketing strategy, leading to inconsistent client flow. | Develop a targeted marketing plan that complements referrals, using tools like Kajabi for content delivery and Dubsado for client management to attract and retain clients systematically. |
Black Friday Sequence Timing Guide for Business Coaches
When you send matters as much as what you send.
The Early Bird
Tease the sale before it starts
The Reveal
Announce the full Black Friday offer
The Reminder
Midday reminder for those who missed it
The Extended
Weekend extension for hesitaters
The Final Call
Cyber Monday last chance
Start teasing early, peak on Friday, extend through Cyber Monday.
Customize Black Friday Sequence for Your Business Coach Specialty
Adapt these templates for your specific industry.
Executive Coaches
- Emphasize the impact on leadership development and organizational change.
- Highlight how your coaching packages lead to measurable improvements in executive performance and team dynamics.
- Frame breakthrough sessions around strategic decision-making and handling complex corporate challenges.
Startup Coaches
- Focus on accelerating growth, securing funding, and building flexible business models.
- Position your coaching packages as essential for handling early-stage challenges and achieving product-market fit.
- Use terms like 'MVP acceleration' and 'investor readiness' in your messaging.
Small Business Coaches
- Address common pain points like increasing revenue, improving operations, and improving work-life balance.
- Showcase how your coaching packages provide practical, immediate solutions for sustainable business growth.
- Talk about filling Calendly with local businesses and achieving tangible, short-term wins.
Sales Coaches
- Highlight strategies for closing high-ticket deals, overcoming objections, and building sales pipelines.
- Frame coaching packages around predictable revenue generation and enhancing sales team performance.
- Use language related to quota attainment, improving client acquisition, and mastering the art of the discovery call.
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