Black Friday Sequence for Content Writers Email Guide
Why Black Friday Sequence Emails Fail for Content Writers (And How to Fix Them)
You’ve spent months perfecting your portfolio, crafting compelling case studies, and building a client base. Then, Black Friday rolls around, and your inbox is flooded with everyone else’s sales, not your own.
Many content writers miss the chance to capitalize on peak buying season, leaving potential revenue on the table. They often rely on a single social media post or a forgotten page on their website, hoping clients will magically appear.
A strategic Black Friday sequence isn't just for e-commerce. It's how smart content writers attract new clients, upskill existing ones, or promote valuable affiliate resources when everyone is ready to invest in their business.
It builds excitement, highlights your unique solutions, and creates a clear, structured path to purchase. The templates below are designed to cut through the noise, positioning your services or recommended tools as the essential investment for any content professional ready to improve their craft and secure more results.
The Complete 5-Email Black Friday Sequence for Content Writers
As a content writer, your clients trust your recommendations. This 5-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Early Bird
Tease the sale before it starts
Hi [First Name],
Imagine simplifying your client communication, cutting down on administrative tasks, and finally focusing purely on writing. For content writers, the daily grind often involves far more than just crafting words.
It’s invoicing, scheduling, follow-ups, and the constant search for the next big project. What if you could grab a solution that handles much of that, making your business more profitable and less stressful?
Something that frees up your time to create truly effective content. Next week, a special opportunity arrives that could redefine how you manage your content business.
I wanted to give you an early heads-up. Stay tuned for the details.
This is for those ready to invest in serious growth.
Best, [YOUR NAME]
This email uses the Zeigarnik effect, creating an open loop that compels the reader to seek closure. It builds anticipation without revealing the offer, focusing on the desired outcome for the content writer.
The Reveal
Announce the full Black Friday offer
Hi [First Name],
The wait is over. Our Black Friday offer is live, designed specifically to address the challenges content writers face every single day.
If you’re tired of juggling spreadsheets for clients, missing crucial deadlines, or wishing you had a more efficient way to manage your projects, this is for you. For a limited time, you can get [PRODUCT NAME] at an exceptional value.
This tool helps you manage client proposals, track project progress, and even automate your invoices, freeing you to do what you do best: write. Imagine reclaiming hours each week, confidently taking on more clients, and seeing a clear path to growing your content business.
This is the moment to make that happen. [CTA: See the Black Friday offer →]
Best, [YOUR NAME]
This email uses the principle of problem-solution selling. It clearly articulates a common pain point for content writers and immediately presents [PRODUCT NAME] as the direct, tangible solution, driving immediate interest and action.
The Reminder
Midday reminder for those who missed it
Hi [First Name],
In the flurry of Black Friday emails, it's easy for important offers to get lost. But if you’re serious about making your content writing business more efficient, you won’t want to overlook this.
Our special Black Friday pricing for [PRODUCT NAME] is still available. This is the tool that helps content writers organize client projects, simplify communication, and automate those time-consuming administrative tasks.
Many content writers struggle with the non-billable hours that eat into their day. [PRODUCT NAME] is designed to turn those hours back into writing time, or even free time for yourself. Don't let another day pass by wishing you had more time for actual writing.
This offer won't last much longer. [CTA: Claim your offer now →]
Best, [YOUR NAME]
This email uses the psychological principle of 'fear of missing out' (FOMO) by subtly suggesting the reader might have overlooked a valuable opportunity. It reiterates the core benefits, gently nudging them towards action without being overly aggressive.
The Extended
Weekend extension for hesitaters
Hi [First Name],
The Black Friday clock was ticking, but we heard from many content writers who needed just a little more time to decide. So, we've extended our special offer for [PRODUCT NAME].
You now have until the end of the weekend to take advantage of our best pricing of the year. This is your chance to invest in a solution that truly supports your client work, project management, and overall business growth.
Think about the difference [PRODUCT NAME] could make: less time chasing invoices, more time crafting brilliant content, and a clearer overview of your entire client pipeline. Don't let this extra window close without making a decision that could transform your content business for the better.
The extension is brief, so act soon. [CTA: Extend your efficiency →]
Best, [YOUR NAME]
This email capitalizes on the 'scarcity principle' by creating a temporary extension, making the offer seem more exclusive and valuable. It also employs 'reciprocity' by appearing to grant a favor, which can increase the likelihood of conversion.
The Final Call
Cyber Monday last chance
Hi [First Name],
This is it. Our Black Friday and Cyber Monday offer for [PRODUCT NAME] officially ends tonight at midnight.
If you’ve been considering how to make your content writing business more efficient, more organized, and more profitable, this is your absolute final opportunity to secure [PRODUCT NAME] at this special rate. Imagine the start of your new year with a system that manages your clients, tracks your projects, and handles your invoicing, all in one place.
No more lost notes, no more forgotten tasks, just smooth, productive workflow. Don't look back next month wishing you had seized this moment.
This offer will not be repeated. Make the smart investment in your business today. [CTA: Final call: Get [PRODUCT NAME] now →]
Best, [YOUR NAME]
This email uses extreme urgency and 'loss aversion,' highlighting what the reader stands to lose by not acting immediately. The clear deadline and strong call to action create a powerful impetus for a final decision.
4 Black Friday Sequence Mistakes Content Writers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Relying solely on inbound leads without active outreach. | Implement a proactive client acquisition strategy, combining inbound efforts with targeted pitching to ideal clients. |
✕ Failing to specialize or define a niche. | Identify a specific industry or content type to become the go-to expert, attracting higher-paying clients who value specialized solutions. |
✕ Underestimating the power of a strong portfolio and case studies. | Regularly update your portfolio with your best work and create compelling case studies that showcase the tangible results you've delivered for clients. |
✕ Not investing in tools that automate administrative tasks. | Adopt CRM, email marketing, and scheduling software to free up valuable writing time and improve overall business efficiency. |
Black Friday Sequence Timing Guide for Content Writers
When you send matters as much as what you send.
The Early Bird
Tease the sale before it starts
The Reveal
Announce the full Black Friday offer
The Reminder
Midday reminder for those who missed it
The Extended
Weekend extension for hesitaters
The Final Call
Cyber Monday last chance
Start teasing early, peak on Friday, extend through Cyber Monday.
Customize Black Friday Sequence for Your Content Writer Specialty
Adapt these templates for your specific industry.
Blog Writers
- Master the art of keyword research to ensure your content ranks and attracts organic traffic.
- Develop a consistent content calendar and stick to it, using scheduling tools to maintain regularity.
- Learn how to repurpose blog content into social media posts, email newsletters, and even short videos to maximize reach.
Technical Writers
- Familiarize yourself with industry-specific terminology and software to write accurate and authoritative documentation.
- Focus on clarity and conciseness, ensuring complex information is easily digestible for the target audience.
- Collaborate closely with subject matter experts to gather precise information and validate technical details.
Ghostwriters
- Build trust and confidentiality with clients, as your reputation hinges on discretion and delivering their voice.
- Develop strong interviewing skills to extract key insights and stories from clients, even when they're unsure what they want to say.
- Understand the nuances of different platforms and audiences, adapting your tone and style to match the client's brand.
Social Media Writers
- Stay updated on platform trends and algorithm changes to ensure your content remains visible and engaging.
- Master the art of concise, effective copywriting that grabs attention in a scroll-heavy environment.
- Utilize scheduling software and content calendars to maintain a consistent posting schedule across multiple platforms.
Ready to Save Hours?
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