Black Friday Sequence for Copywriters Email Guide
Why Black Friday Sequence Emails Fail for Copywriters (And How to Fix Them)
You just finished a killer sales page, but your own marketing for the holiday season is nowhere in sight. Many copywriters find themselves racing against the clock, constantly delivering for clients while their own marketing efforts fall to the wayside.
This often means missing out on prime opportunities to secure high-value projects or sell their own solutions during peak buying periods. But what if you could turn the Black Friday frenzy into a significant win for your own business?
Imagine attracting ideal clients who are ready to invest, or selling your services and templates with a sequence that practically writes itself. That's exactly what a well-crafted Black Friday email sequence can do for you.
These templates aren't just about selling; they're about demonstrating your expertise and securing your next big project.
The Complete 5-Email Black Friday Sequence for Copywriters
As a copywriter, your clients trust your recommendations. This 5-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Early Bird
Tease the sale before it starts
Hi [First Name],
The holiday season is almost here, and with it, a massive opportunity for copywriters like you. While everyone else is scrambling to get their clients ready, what if you could be preparing your own business for a surge in attention and income?
I've been working on a solution designed specifically to help copywriters capitalize on this period without burning out. Think less last-minute stress, more strategic wins.
Keep an eye on your inbox. Very soon, I'll be sharing how you can improve your Black Friday game, selling your services, templates, or courses.
Best, [YOUR NAME]
This email uses the 'curiosity gap' principle, hinting at an upcoming benefit without revealing details. It positions the sender as an insider providing a valuable solution, creating anticipation and an immediate reason for the reader to pay attention to future communications.
The Reveal
Announce the full Black Friday offer
Hi [First Name],
The wait is over. Black Friday is almost upon us, and with it, a chance for you to transform your own business.
Introducing [PRODUCT NAME], your complete Black Friday email sequence solution for copywriters. This isn't just another set of emails.
It's a strategic framework designed to help you: • Attract high-value clients ready to invest in solutions. • Showcase your persuasive writing skills with proven templates. • Generate revenue from your own services or digital products during the busiest shopping season. Get [PRODUCT NAME] today for a special Black Friday offer.
This offer is only available for a limited time. [CTA: Get the Black Friday Sequence Now →]
Best, [YOUR NAME]
This email uses the 'anchoring effect' by immediately presenting the solution after building anticipation. It clearly articulates benefits specific to copywriters, addressing their pain points directly. The limited-time offer introduces a subtle scarcity trigger, encouraging prompt action.
The Reminder
Midday reminder for those who missed it
Hi [First Name],
Did you get caught up in client work this morning and miss the big news? Our Black Friday offer for [PRODUCT NAME] is live, but it won't last forever.
This is your opportunity to secure a significant advantage for your own business during the holiday rush. Imagine having a ready-to-deploy sequence that positions you as the go-to expert, driving inquiries and sales while others are still planning.
Many copywriters overlook their own marketing during this intense period. Don't let that be you.
This is your chance to stand out. [CTA: See the Black Friday Offer →]
Best, [YOUR NAME]
This 'midday reminder' email utilizes 'loss aversion' by framing inaction as missing out on a valuable opportunity. It gently nudges those who may have seen the initial offer but not acted, emphasizing the unique benefits and the potential cost of delay.
The Extended
Weekend extension for hesitaters
Hi [First Name],
The Black Friday rush can be overwhelming, especially for copywriters juggling client deadlines. Because we understand how busy you are, we've decided to extend the special offer for [PRODUCT NAME] through the weekend.
This gives you a little extra breathing room to make a strategic decision for your business. This extension is a rare opportunity to get the proven sequence that helps you attract new clients and sell your services effectively, all while demonstrating your own persuasive power.
Don't let this extra time turn into procrastination. The extension is brief, and the offer will disappear soon. [CTA: Claim Your Extended Offer →]
Best, [YOUR NAME]
This email employs the principle of 'reciprocity' by offering an extension, making the reader feel valued. It then reintroduces 'scarcity' with a new, tighter deadline, creating a fresh sense of urgency for those who hesitated during the initial window.
The Final Call
Cyber Monday last chance
Hi [First Name],
This is it. The final hours of our Black Friday offer for [PRODUCT NAME] are ticking away.
Tonight at [TIME] [TIMEZONE], this special pricing and the exclusive bonuses for copywriters will be gone for good. This is your absolute last chance to get a proven Black Friday sequence that can improve your own business's marketing.
Think about the clients you could land, the services you could sell, or the digital products you could move with a powerful, pre-written campaign that truly resonates. If you've been on the fence, now is the moment to act.
Don't look back next week wishing you had seized this opportunity. [CTA: Final Call: Get [PRODUCT NAME] Now →]
Best, [YOUR NAME]
This 'final call' email maximizes 'urgency' and 'loss aversion'. By clearly stating the immediate deadline and emphasizing what will be lost (special pricing, bonuses), it creates intense psychological pressure to act. The future-pacing ('don't look back wishing') reinforces the potential regret of inaction.
4 Black Friday Sequence Mistakes Copywriters Make
| Don't Do This | Do This Instead |
|---|---|
✕ Neglecting to market their own services during peak buying seasons like Black Friday. | Proactively create and deploy a short, high-value Black Friday sequence to attract new clients or sell your own products. |
✕ Using generic, uninspired Black Friday copy that fails to stand out or convert. | Craft benefit-driven, curiosity-inducing copy that speaks directly to the copywriter's pain points and aspirations. |
✕ Focusing solely on discounts rather than the long-term value and transformation clients receive. | Emphasize the problem-solving aspects of your services or products and how they lead to tangible results for your clients. |
✕ Failing to follow up strategically with leads who showed interest but didn't purchase. | Implement a segmented follow-up plan that nurtures interested leads with additional value or a limited-time bonus. |
Black Friday Sequence Timing Guide for Copywriters
When you send matters as much as what you send.
The Early Bird
Tease the sale before it starts
The Reveal
Announce the full Black Friday offer
The Reminder
Midday reminder for those who missed it
The Extended
Weekend extension for hesitaters
The Final Call
Cyber Monday last chance
Start teasing early, peak on Friday, extend through Cyber Monday.
Customize Black Friday Sequence for Your Copywriter Specialty
Adapt these templates for your specific industry.
Sales Copywriters
- Focus your Black Friday sequence on conversion-oriented language, highlighting immediate results and return on investment for clients.
- Craft compelling calls-to-action that create a sense of urgency and direct clients to specific, high-value offers.
- Use psychological triggers like scarcity, social proof (if applicable qualitatively), and authority to drive quick decisions.
SEO Copywriters
- Improve your Black Friday offer landing page and email subject lines with relevant keywords your target clients search for.
- Position your Black Friday deals around services that directly improve client search rankings or organic traffic.
- Ensure your email copy reinforces the long-term, compounding benefits of SEO, even for a short-term offer.
Email Copywriters
- Showcase your expertise by creating a Black Friday sequence that is a masterclass in email marketing itself.
- Experiment with different subject line structures and preheaders to improve open rates for your own offers.
- Segment your audience for Black Friday promotions, offering tailored solutions to different client needs or past engagement levels.
Brand Copywriters
- Maintain a consistent brand voice throughout your Black Friday sequence, reinforcing your unique identity.
- Tell a compelling story around your Black Friday offer, connecting it to your brand's mission and values.
- Focus on building long-term client relationships and loyalty, even with a short-term promotional event.
Ready to Save Hours?
You now have everything: 5 complete email templates, the psychology behind each one, when to send them, common mistakes to avoid, and how to customize for your niche. Writing this from scratch would take you 4-6 hours. Or...
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