New Year Sequence for Copywriters Email Guide
Why New Year Sequence Emails Fail for Copywriters (And How to Fix Them)
Another year passed, and your revenue goals still feel just out of reach, despite the late nights spent crafting perfect copy. Many copywriters find themselves caught in a reactive cycle, chasing deadlines and scrambling for new clients without a clear, proactive strategy.
You deliver exceptional work, but the feast-or-famine rhythm of client acquisition leaves you drained, wondering if there's a better way to build sustainable success. Imagine stepping into the new year with a clear client acquisition plan, having already warmed up your audience and positioned yourself as the go-to expert.
That's what a strategic New Year sequence does. It helps you reflect on your wins and losses, define your ideal future, and confidently present your solutions.
The templates below are designed to guide your audience from passive observer to engaged client, building genuine connection and driving results without sounding desperate or pushy.
The Complete 4-Email New Year Sequence for Copywriters
As a copywriter, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Reflection
Help them review the past year and identify gaps
Hi [First Name],
As the calendar turns, it's natural to look forward. But before you fresh goals, let's take a quick look back.
Think about your copywriting business over the past year. What felt easy?
Where did the clients come from that truly energized you? What projects made you feel genuinely proud of your work?
Now, flip that. What felt like a constant struggle?
Where did you pour in effort without seeing the return you deserved? What tasks ate up your time but didn't move the needle?
Identifying these gaps isn't about dwelling on the past. It's about setting a clear intention for what you want to change, or amplify, in the year ahead.
Your insights from last year are your most valuable data points for designing a better next one.
Best, [YOUR NAME]
This email uses cognitive dissonance. By prompting reflection on both successes and struggles, it creates an internal tension. The reader identifies their own pain points, making them receptive to solutions for a better future.
The Vision
Paint a picture of what their next year could look like
Hi [First Name],
Now that you've reflected on what worked and what didn't, let's dream a little. Imagine your copywriting business this time next year.
What does it look like? Are you working with dream clients who value your expertise?
Are your projects consistently high-value and creatively fulfilling? Do you have a steady stream of inquiries, rather than constantly chasing leads?
Picture your daily routine. Less time spent on frantic outreach, more time crafting brilliant copy or enjoying personal pursuits.
Your CRM is organized, your email marketing tools are humming, and your scheduling software reflects a balanced, profitable calendar. This isn't just wishful thinking.
This is a vision you can build, step by strategic step. Knowing exactly what you want helps you identify the path to get there.
Best, [YOUR NAME]
This email employs future pacing and aspiration. It helps the reader visualize their desired future, creating a strong emotional connection to the 'after' state. The contrast between their current struggles and this ideal vision increases their motivation for change.
The Fresh Start
Present your offer as the catalyst for change
Hi [First Name],
You've reflected on your past year, and you've painted a clear picture of the future you want to create. The gap between those two points?
That's where opportunity lives. Making this year truly different means taking proactive steps.
It means moving beyond reactive client work and building a system that consistently attracts the right projects and the right people. That's exactly what my [PRODUCT NAME] is designed to help you do.
It's a comprehensive approach to structuring your client acquisition and service delivery, ensuring you start strong and maintain momentum. Think of it as your strategic blueprint for a more profitable, fulfilling year.
It's not just about getting more clients, but about getting the right clients, consistently.
Best, [YOUR NAME]
This email uses the problem-solution framework. It positions the reader's identified 'gap' as the problem and introduces [PRODUCT NAME] as the direct, tangible solution. It implies authority by offering a 'strategic blueprint,' building trust.
The Momentum
Create urgency before New Year motivation fades
Hi [First Name],
The energy of a New Year, a fresh start, it's powerful. You've got clear goals, a renewed sense of purpose, and the desire to make this year your best yet for your copywriting business.
But that motivation can be fleeting. Without a solid plan and the right tools, those ambitious resolutions often get lost amidst the daily grind and urgent client demands.
Don't let that happen to you. Your vision for a more organized, profitable, and fulfilling year is within reach.
The key is to act on that initial spark before it dims. My [PRODUCT NAME] provides the structure and guidance you need to transform that New Year motivation into tangible, lasting results.
It's about building consistent momentum, not just starting strong.
Best, [YOUR NAME]
This email uses loss aversion and the fear of missing out. It reminds the reader of their initial motivation and warns against the natural tendency for it to fade, creating urgency. It frames inaction as a loss of potential, driving them towards the solution.
4 New Year Sequence Mistakes Copywriters Make
| Don't Do This | Do This Instead |
|---|---|
✕ Relying solely on word-of-mouth for new clients, leading to unpredictable income. | Implement a proactive outreach strategy using email marketing tools and a structured New Year Sequence to consistently attract leads. |
✕ Failing to clearly define their ideal client, resulting in taking on mismatched projects. | Spend time articulating your dream client's needs, pain points, and budget, then tailor your services and solutions specifically to them. |
✕ Undercharging for their services because they lack confidence in their value proposition. | Develop a strong portfolio showcasing results, and clearly communicate the ROI your copywriting solutions provide, allowing you to command higher rates. |
✕ Not having a system for follow-up with past clients or warm leads, missing easy opportunities. | Utilize a CRM to track interactions and schedule regular, non-salesy check-ins. Remind them of your services and success stories without being pushy. |
New Year Sequence Timing Guide for Copywriters
When you send matters as much as what you send.
The Reflection
Help them review the past year and identify gaps
The Vision
Paint a picture of what their next year could look like
The Fresh Start
Present your offer as the catalyst for change
The Momentum
Create urgency before New Year motivation fades
Start the last week of December, peak on January 1st.
Customize New Year Sequence for Your Copywriter Specialty
Adapt these templates for your specific industry.
Sales Copywriters
- Focus on crafting compelling case studies that highlight specific revenue increases or conversion rate improvements for your clients.
- Emphasize your understanding of direct response principles and how your solutions drive immediate, measurable results.
- Use your New Year Sequence to target businesses launching new products or services, positioning yourself as their go-to expert for launch copy.
SEO Copywriters
- Showcase examples of content that has ranked highly for competitive keywords, demonstrating tangible traffic gains.
- Highlight your ability to conduct thorough keyword research and integrate it naturally into engaging copy that satisfies both search engines and readers.
- Offer content audit services as a New Year starter, identifying gaps and opportunities for improved organic visibility.
Email Copywriters
- Present examples of email campaigns that achieved exceptional open rates, click-through rates, and ultimately, sales.
- Discuss your expertise in segmentation, personalization, and crafting sequences that nurture leads and build lasting customer relationships.
- Use your New Year outreach to offer strategic planning sessions for clients looking to revitalize their email marketing funnels.
Brand Copywriters
- Demonstrate how you've helped clients define unique brand voices, storytelling frameworks, and messaging guidelines that resonate with their target audience.
- Showcase your ability to articulate complex brand values into clear, compelling narratives across various platforms.
- Position your solutions as essential for businesses undergoing rebrands or looking to solidify their market identity in the new year.
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