Re-engagement Sequence for Copywriters Email Guide
Why Re-engagement Sequence Emails Fail for Copywriters (And How to Fix Them)
You just finished a big client project, and now your calendar looks empty. The next one isn't lining up, and your past clients are silent.
Many copywriters observe that once a project wraps, client relationships often drift into silence. This isn't a reflection of your talent; it's a natural decay of attention in a busy world.
But what if you could strategically rekindle those connections? What if you could remind them of your expertise, offer new solutions, and gently nudge them back into your orbit?
A well-crafted re-engagement sequence does exactly that. It transforms dormant contacts into active opportunities.
The templates below are designed to cut through the noise, re-establish your value, and open doors to new projects without sounding desperate.
The Complete 4-Email Re-engagement Sequence for Copywriters
As a copywriter, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Miss You
Acknowledge the silence and show you care
Hi [First Name],
You've probably noticed it's been a little quiet from my end lately. Life gets busy, and sometimes, even the best connections can drift.
I wanted to reach out and make sure everything is good on your end. I've been thinking about the challenges copywriters face today, finding new clients, delivering consistent results, and keeping your skills sharp.
It's a lot to juggle. If there's anything you're struggling with, or if you just want to say hello, my inbox is always open.
Best, [YOUR NAME]
This email employs the principle of reciprocity. By reaching out with genuine care and no immediate ask, you build goodwill. It also uses the "foot-in-the-door" technique by asking a small, low-commitment question, making future engagement easier.
The Value Reminder
Remind them why they subscribed
Hi [First Name],
When you first connected with me, you were likely looking for ways to [COMMON COPYWRITER PAIN POINT, e.g., attract better clients, write faster, get better results]. My goal has always been to provide solutions that help copywriters like you achieve exactly that.
Whether it's through insights on crafting compelling sales pages or strategies for client acquisition, the aim is always to boost your impact. Over the past few months, I've seen many copywriters struggle with [SPECIFIC, RELEVANT CHALLENGE, e.g., creating high-converting subject lines, managing client expectations, diversifying service offerings].
I'm curious: what's currently your biggest hurdle?
Best, [YOUR NAME]
This email uses the "consistency principle" by reminding the recipient of their initial motivation for connecting. It then uses a problem-agitate-solve framework (implicitly) by mentioning common struggles, positioning you as someone who understands and can help. The open-ended question invites engagement without pressure.
The Survey
Ask what they actually want from you
Hi [First Name],
I'm always striving to create the most valuable content and solutions for copywriters. But to do that effectively, I need your input.
What's the one thing you wish you had right now to make your copywriting business easier or more profitable? Is it guidance on [TOPIC 1], strategies for [TOPIC 2], or something else entirely?
Your honest feedback helps me shape what I share next, ensuring it truly addresses your needs. It only takes a moment to reply.
Just hit 'reply' and let me know.
Best, [YOUR NAME]
This email uses the "benevolent intent" principle. By framing the request for feedback as a way to serve *them* better, you increase the likelihood of a response. It also creates a sense of inclusion and control, making the recipient feel valued and heard.
The Breakup
Give a final chance before removing them
Hi [First Name],
It feels like we've lost touch, and that's perfectly okay. Not every connection is meant to last forever.
My list is for copywriters who are actively engaged and finding value in what I share. If that's no longer you, I completely understand.
This will be my last email unless I hear back from you. If you'd like to stay, simply reply to this email or click here to update your preferences: [LINK TO PREFERENCE CENTER/OPT-IN].
Otherwise, I'll assume you're ready to part ways, and I'll remove you from future communications in [X] days.
Best, [YOUR NAME]
This email applies the principle of "scarcity" and "loss aversion." The threat of removal creates urgency and makes the recipient consider the potential loss of future value. It also uses a clear call to action, making it easy for them to choose to stay. This strategy helps maintain a high-quality, engaged email list.
4 Re-engagement Sequence Mistakes Copywriters Make
| Don't Do This | Do This Instead |
|---|---|
✕ Relying solely on client referrals for new business. | Proactively market your services and build a lead-generating system. |
✕ Not clearly defining your niche or ideal client. | Focus on a specific type of client or service to attract better-fitting projects. |
✕ Underpricing your copywriting services. | Value your expertise and charge what you're worth, demonstrating the ROI you provide. |
✕ Waiting for clients to come back rather than re-engaging them. | Implement a strategic follow-up and re-engagement sequence to nurture past relationships. |
Re-engagement Sequence Timing Guide for Copywriters
When you send matters as much as what you send.
The Miss You
Acknowledge the silence and show you care
The Value Reminder
Remind them why they subscribed
The Survey
Ask what they actually want from you
The Breakup
Give a final chance before removing them
Use after 30-90 days of no opens or clicks.
Customize Re-engagement Sequence for Your Copywriter Specialty
Adapt these templates for your specific industry.
Sales Copywriters
- Focus on understanding your client's customer journey, not just their product features.
- Master the art of crafting compelling offers that are irresistible.
- Study direct response psychology to write copy that converts consistently.
SEO Copywriters
- Prioritize user intent over keyword stuffing in your content strategy.
- Understand technical SEO basics to ensure your content has the best chance to rank.
- Write for featured snippets and "people also ask" sections to dominate search results.
Email Copywriters
- Segment your lists ruthlessly to send highly personalized and relevant messages.
- Test subject lines and call-to-actions constantly to improve open and click-through rates.
- Craft compelling narrative arcs across sequences, not just individual emails.
Brand Copywriters
- Develop a deep understanding of your client's brand archetype and voice.
- Write copy that evokes emotion and builds a strong, memorable brand identity.
- Ensure consistency across all brand touchpoints, from website to social media.
Ready to Save Hours?
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