Testimonial Request Sequence for Copywriters Email Guide
Why Testimonial Request Sequence Emails Fail for Copywriters (And How to Fix Them)
You just delivered valuable copy. Your client is thrilled.
Then you move on, forgetting the most valuable asset you could have captured. Many copywriters focus solely on project delivery, but overlook the goldmine of social proof sitting in their clients' inboxes.
A glowing testimonial isn't just a nice-to-have; it's a future client magnet. It validates your expertise and builds trust before you even have a conversation.
Waiting for clients to spontaneously offer praise rarely works. A structured testimonial request sequence ensures you capture that initial enthusiasm, turning satisfied customers into powerful advocates.
It's about strategically asking for what you've earned, making it easy for them to provide it, and consistently building your portfolio of undeniable proof. The emails below are designed to do exactly that.
They guide your clients through the process, making it simple for them to share their positive experience, and ultimately, help you land your next big project.
The Complete 3-Email Testimonial Request Sequence for Copywriters
As a copywriter, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Check-in
Ask how things are going and gauge satisfaction
Hi [First Name],
Hope this email finds you well. I wanted to check in on how things are going with the [CLIENT'S SERVICE/SOLUTION] copy we finalized for you a few weeks ago.
I'm always keen to hear about the real-world impact of the words we craft. Have you noticed any particular changes or positive feedback since implementing it?
Perhaps an increase in engagement or a clearer brand message? If anything has come up or if you have any questions, please don't hesitate to reach out.
Always happy to help.
Best, [YOUR NAME]
This email uses the principle of reciprocity and builds rapport. By genuinely asking about their results and offering continued support, you create goodwill. It's a low-pressure way to re-engage and prime them for a future request, making them feel valued beyond the transaction.
The Request
Ask for a testimonial with specific, easy prompts
Hi [First Name],
Following up on our recent work on [PROJECT NAME]. I remember you were pleased with the initial concepts/results, and I was wondering if you'd be open to sharing your experience.
Client feedback is incredibly important for my business, helping others understand the value of strong copywriting. Your words would genuinely help future clients feel confident in choosing my services.
To make it easy, here are a few simple questions you could answer: 1. What specific challenge were you facing before we started working together? 2.
What results or benefits have you seen since implementing the copy? 3. What did you enjoy most about our collaboration?
Simply replying to this email with your thoughts would be perfect. No need for anything lengthy, just your honest perspective.
Thank you for considering!
Best, [YOUR NAME]
This email uses social proof and removes friction. By providing specific prompts, you guide the client's thoughts and make the task less daunting. Highlighting the benefit to 'future clients' subtly appeals to their desire to help, without making it solely about your gain.
The Gentle Nudge
Follow up with those who have not responded
Hi [First Name],
Circling back on my previous email regarding a testimonial. I understand you're incredibly busy, and these things can easily slip through the cracks.
No pressure at all, but if you did have a few minutes, your feedback on our work for [PROJECT NAME] would be truly appreciated. It makes a real difference when new clients are weighing their options.
If it's easier, you could simply share one sentence about the biggest positive impact the copy had on your business. Here are those prompts again, just in case: [LINK TO SHORT FORM/PREVIOUS EMAIL WITH PROMPTS] Thanks again for your time and consideration.
Best, [YOUR NAME]
This 'gentle nudge' employs the psychological principle of commitment and consistency, assuming they intended to respond. It acknowledges their busy schedule to alleviate guilt, then re-states the value and simplifies the request even further. The repeated offer of prompts or a link reduces cognitive load.
4 Testimonial Request Sequence Mistakes Copywriters Make
| Don't Do This | Do This Instead |
|---|---|
✕ Never asking for testimonials at all, assuming clients will offer them spontaneously. | Implement a proactive, structured request sequence for every completed project. |
✕ Asking vague questions like, 'Can you give me a testimonial?' without any guidance. | Provide specific, open-ended prompts that encourage clients to share concrete results and experiences. |
✕ Waiting months after a project is finished, when the positive experience is no longer fresh. | Send your initial testimonial request within two weeks of project completion or when the client expresses initial satisfaction. |
✕ Making the testimonial submission process complicated or requiring clients to use a specific, unfamiliar platform. | Offer multiple, easy options for submission, such as replying to an email, a simple form, or even a quick voice note. |
Testimonial Request Sequence Timing Guide for Copywriters
When you send matters as much as what you send.
The Check-in
Ask how things are going and gauge satisfaction
The Request
Ask for a testimonial with specific, easy prompts
The Gentle Nudge
Follow up with those who have not responded
Send after a win, project completion, or positive feedback.
Customize Testimonial Request Sequence for Your Copywriter Specialty
Adapt these templates for your specific industry.
Sales Copywriters
- In your request, specifically ask how the copy directly influenced conversions, sales numbers, or lead generation.
- Prompt clients to mention the financial impact or return on investment they experienced.
- Encourage them to highlight any specific headlines, calls to action, or product descriptions that performed exceptionally well.
SEO Copywriters
- Ask clients to share how the optimized copy improved their search engine rankings or organic traffic volume.
- Encourage them to discuss increased visibility for target keywords or a reduction in bounce rates.
- Prompt them to articulate how the SEO copy helped them attract a more relevant, high-intent audience.
Email Copywriters
- Guide clients to talk about improvements in email open rates, click-through rates, or list engagement.
- Ask how the email sequences contributed to specific campaign goals, like product launches or lead nurturing.
- Encourage them to describe the emotional connection or urgency the copy created with their subscribers.
Brand Copywriters
- Ask clients how the brand copy clarified their message, strengthened their brand identity, or resonated with their target audience.
- Prompt them to discuss improvements in brand perception, customer loyalty, or internal team alignment.
- Encourage them to share how the unique voice and tone of the copy differentiated them in the market.
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