Black Friday Sequence for Course Creators Email Guide
Why Black Friday Sequence Emails Fail for Course Creators (And How to Fix Them)
The biggest sales event of the year is approaching. You’ve seen other course creators capture massive enrollments, while your own Black Friday efforts have felt more like a whisper than a roar.
Many course creators find themselves leaving significant revenue on the table during this crucial period, simply because their outreach isn't strategic. A single 'sale' email gets lost in a crowded inbox, failing to cut through the noise and convert browsers into paying students.
What you need isn't just a discount; it's a carefully orchestrated sequence that builds anticipation, highlights transformation, and creates genuine urgency. It’s about guiding your audience from initial interest to enthusiastic enrollment, ensuring your valuable courses reach the students who need them most.
These battle-tested Black Friday email templates are designed specifically for course creators. They're structured to help you capitalize on the holiday rush, maximize your enrollment numbers, and ensure your message resonates with your ideal students.
The Complete 5-Email Black Friday Sequence for Course Creators
As a course creator, your clients trust your recommendations. This 5-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Early Bird
Tease the sale before it starts
Hi [First Name],
Imagine this: a surge of new students, eager to your modules and achieve real results. Black Friday is just around the corner, and while everyone else is scrambling last minute, I've been planning something special to help you [ACHIEVE DESIRED OUTCOME RELATED TO YOUR COURSE TOPIC].
This isn't just another discount. It's an opportunity to transform your skills, improve your business, or finally launch that project you've been dreaming about.
Keep an eye on your inbox. Details about how you can grab this limited-time offer will land here very soon.
You won't want to miss out on what's coming.
Best, [YOUR NAME]
This email uses the 'curiosity gap' by hinting at a significant offer without revealing specifics. It creates anticipation and a sense of exclusivity, making the recipient feel like an insider. The focus is on the *transformation* the offer provides, not just the discount, priming the audience for value.
The Reveal
Announce the full Black Friday offer
Hi [First Name],
It's finally here. The Black Friday offer you've been hearing about is live, and it's designed to help you [ACHIEVE KEY OUTCOME] faster than ever before.
For a limited time, you can get [SPECIFIC DISCOUNT, e.g., 'X% off' or 'access to X for Y price'] on [YOUR COURSE NAME/MEMBERSHIP]. This is your chance to gain access to all the modules, frameworks, and support you need to truly thrive.
Whether you've been eyeing [YOUR COURSE NAME] for a while, or you're ready to make a significant leap in your [INDUSTRY/SKILL], now is the moment. Think of the student success stories you could be creating for yourself.
This offer is only valid until [DATE/TIME]. Don't let this opportunity pass you by. [CTA: Get the Black Friday Offer Now →]
Best, [YOUR NAME]
This email uses 'reciprocity' by delivering on the promise of the teaser email, immediately fulfilling the anticipation built. It clearly states the offer and its benefits, creating a direct path to action. The emphasis on 'student success' and 'thrive' connects the discount to tangible outcomes, reinforcing the value proposition.
The Reminder
Midday reminder for those who missed it
Hi [First Name],
The Black Friday rush is in full swing, and I wanted to make sure you didn't miss out on the chance to enroll in [YOUR COURSE NAME/MEMBERSHIP] at a special price. I know inboxes get crowded, and sometimes the best opportunities slip by.
But your journey to [ACHIEVE KEY OUTCOME] is too important to overlook. This offer to get [SPECIFIC DISCOUNT] on [YOUR COURSE NAME/MEMBERSHIP] won't last much longer.
Students are already enrolling and starting their transformation. Imagine where you could be with these modules under your belt.
Don't let the noise stop you from investing in your growth. The cart closes tonight at [TIME] [TIMEZONE]. [CTA: Secure Your Spot Before It's Gone →]
Best, [YOUR NAME]
This 'pattern interruption' email acts as a gentle nudge, acknowledging the recipient's busy inbox without being accusatory. It uses 'loss aversion' by reminding them of the impending deadline and the potential to miss out on a valuable opportunity. Highlighting that 'students are already enrolling' creates social proof, encouraging immediate action.
The Extended
Weekend extension for hesitaters
Hi [First Name],
I've heard from many of you who needed a little extra time to decide, to check your schedule, or simply to make sure this was the right fit for your goals. Because student success is my top priority, I've decided to extend our Black Friday offer on [YOUR COURSE NAME/MEMBERSHIP] for a short period.
This means you now have until [NEW EXTENSION DATE/TIME] to enroll and get [SPECIFIC DISCOUNT]. This is a rare chance to join a community of driven learners and access the exact frameworks you need to [ACHIEVE KEY OUTCOME].
But please, this is the absolute final extension. The cart will close definitively on [NEW EXTENSION DATE/TIME].
Don't regret missing out on this chance to boost your completion rates. [CTA: Claim Your Extended Offer Now →]
Best, [YOUR NAME]
This email triggers 'reciprocity' by offering an unexpected extension, making the recipient feel valued. It re-establishes urgency with a *new*, firm deadline, playing on 'loss aversion' again but with a softer approach. Mentioning 'student success' and 'completion rates' directly connects to the course creator's mission, building trust.
The Final Call
Cyber Monday last chance
Hi [First Name],
This is it. The clock is ticking down, and our Black Friday offer on [YOUR COURSE NAME/MEMBERSHIP] will officially disappear tonight at [TIME] [TIMEZONE].
If you've been on the fence, asking yourself if now is the right time to commit to [ACHIEVE KEY OUTCOME], this is your final answer. The opportunity to get [SPECIFIC DISCOUNT] will not return.
Think about the progress you could make, the skills you could master, and the impact you could have once you've gone through these proven modules. Your future students are waiting for your best work.
Don't let 'what if' become a regret. This is your very last chance to enroll.
The cart closes, and the doors lock, in just a few hours. [CTA: Enroll Now Before It's Too Late →]
Best, [YOUR NAME]
This email employs powerful 'loss aversion' and 'scarcity' tactics. The language is direct and emphasizes the absolute finality of the offer, creating a sense of immediate decision-making pressure. It prompts 'cognitive dissonance' by asking the reader to consider the regret of inaction versus the benefits of enrollment, driving them towards commitment.
4 Black Friday Sequence Mistakes Course Creators Make
| Don't Do This | Do This Instead |
|---|---|
✕ Relying on a single email to announce your Black Friday sale, expecting it to convert a wide audience. | Implement a multi-email sequence that builds anticipation, reveals the offer, and creates urgency over several days, maximizing exposure and conversion opportunities. |
✕ Focusing solely on the discount percentage without emphasizing the transformation or student success your course provides. | Frame your Black Friday offer around the tangible outcomes students will achieve, the problems your modules solve, and the value of investing in their growth, making the discount an added bonus to a high-value proposition. |
✕ Failing to clearly articulate the deadline and the specific value of acting now, leading to procrastination. | Use clear, concise language for deadlines and reinforce the unique benefits of immediate enrollment (e.g., specific bonuses, limited spots, price increase post-sale) to drive decisive action. |
✕ Not improving your landing pages or enrollment process (e.g., Teachable, Kajabi, Thinkific) for the increased traffic during a Black Friday launch. | Test your course platform's checkout flow, ensure your sales page clearly outlines benefits and FAQs, and provide multiple clear calls to action to minimize friction for potential students. |
Black Friday Sequence Timing Guide for Course Creators
When you send matters as much as what you send.
The Early Bird
Tease the sale before it starts
The Reveal
Announce the full Black Friday offer
The Reminder
Midday reminder for those who missed it
The Extended
Weekend extension for hesitaters
The Final Call
Cyber Monday last chance
Start teasing early, peak on Friday, extend through Cyber Monday.
Customize Black Friday Sequence for Your Course Creator Specialty
Adapt these templates for your specific industry.
Video Course Creators
- Create a short, engaging video teaser for your Black Friday offer, showcasing snippets of your high-quality modules.
- Highlight the production value and visual learning experience within your email copy, linking to specific engaging video lessons.
- Offer a bonus module focused on a popular video-related topic unique to your course for early Black Friday enrollments.
Membership Site Creators
- Emphasize the ongoing community aspect and recurring value of your membership in your Black Friday emails, not just the initial content.
- Offer a Black Friday 'founding member' rate or a bonus month of access to incentivize long-term commitment.
- Share testimonials from members who have experienced significant student success and built connections within your community.
Cohort-Based Course Creators
- Stress the limited spots and personal attention available in your cohort for Black Friday enrollment, creating genuine scarcity.
- Highlight the unique benefits of live interaction, group accountability, and direct feedback from you or your team.
- Feature success stories from past cohorts, showcasing the accelerated progress and completion rates achieved through the group dynamic.
Self-Paced Course Creators
- Focus on the flexibility and convenience of your self-paced modules, allowing students to learn on their own schedule.
- Emphasize the depth and thoroughness of your content, assuring students they'll get comprehensive learning without feeling rushed.
- Offer a Black Friday bonus of extended (or lifetime) access to course updates or a dedicated Q&A session to add extra value to the self-paced format.
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