Testimonial Request Sequence for CrossFit Gyms Email Guide
Why Testimonial Request Sequence Emails Fail for CrossFit Gyms (And How to Fix Them)
A potential new member walks into your CrossFit gym, scans the room, and then leaves without signing up. You pour everything into coaching, building community, and delivering life-changing results.
Yet, when someone is choosing a gym, they often look beyond the WODs and equipment. They want to hear from people just like them, people who've found their strength, lost the weight, or finally hit that PR thanks to your coaching.
Without genuine client stories, you're missing a powerful tool to convert that initial interest into a committed membership. Testimonials aren't just feel-good messages, they're trust signals.
They validate your coaching, your community, and the real impact you have. This sequence is designed to help you gather those effective stories without feeling awkward or pushy.
It guides your satisfied clients to share their experiences, turning their successes into your gym's most compelling marketing.
The Complete 3-Email Testimonial Request Sequence for CrossFit Gyms
As a crossfit gym, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Check-in
Ask how things are going and gauge satisfaction
Hi [First Name],
It's been great having you as part of our CrossFit community. We see the dedication you bring to every WOD, and it's inspiring to watch you push your limits.
We're always focused on helping our clients achieve their goals, whether that's hitting a new PR, improving endurance, or simply feeling stronger in everyday life. How are things going for you right now?
Are you seeing the results you hoped for? Your journey here is important to us.
We're committed to providing the best possible coaching and environment to support you. If there's anything on your mind, or if you just want to share a recent win, please feel free to reply.
We'd love to hear from you.
Best, [YOUR NAME]
This email uses the principle of reciprocal liking. By showing genuine interest in their individual progress and offering support, you strengthen the client relationship. This builds goodwill, making them more receptive to future requests and more likely to share positive feedback.
The Request
Ask for a testimonial with specific, easy prompts
Hi [First Name],
Following up on our recent conversation, or perhaps just noticing your incredible consistency in the gym, we've been so impressed with your progress. Your story is powerful.
When new members consider joining our gym, they often look for real experiences from people like you, what brought you here, what challenges you've overcome, and how CrossFit has impacted your life. Would you be willing to share a brief testimonial about your experience?
To make it easy, you could simply answer a few questions: 1. What was your biggest challenge before joining our gym? 2.
What results have you seen or what's your favorite part about training here? 3. What would you tell someone thinking about joining CrossFit?
You can simply reply to this email with your thoughts, or if you prefer, we have a quick form here: [LINK TO TESTIMONIAL FORM]
Best, [YOUR NAME]
This email uses the 'foot-in-the-door' technique, building on the prior check-in. By providing specific, easy-to-answer prompts, it reduces cognitive load and the 'blank page problem,' making it much simpler for the client to formulate a response. It also emphasizes the value of their story to others, appealing to their desire to help.
The Gentle Nudge
Follow up with those who have not responded
Hi [First Name],
We know how busy life can get, and perhaps our recent request about sharing your CrossFit experience got lost in the shuffle. No worries at all.
We just wanted to gently follow up. Your journey and the hard work you put in truly inspire us and the rest of the community.
Your words would be incredibly valuable to someone who might be hesitant to start their own fitness journey, helping them see what's possible within our gym's community. If you have a moment, even a quick sentence or two about your favorite aspect of training with us would be fantastic.
Just reply to this email, or use the quick form here: [LINK TO TESTIMONIAL FORM] Thank you for considering!
Best, [YOUR NAME]
This 'gentle nudge' uses the principle of 'mere-exposure effect' and a low-pressure approach. By repeating the request without guilt-tripping, it increases the likelihood of compliance. Offering multiple, low-friction response methods (reply to email vs. Form) caters to different preferences and reduces perceived effort, making action more probable.
4 Testimonial Request Sequence Mistakes CrossFit Gyms Make
| Don't Do This | Do This Instead |
|---|---|
✕ Only asking for testimonials from the 'best' athletes who hit big PRs. | Actively seek stories from a diverse range of clients, beginners, those focusing on consistency, injury recovery, or general health. Their relatable struggles and triumphs resonate with a broader audience. |
✕ Making the testimonial request process overly complicated with long forms or video requirements. | Simplify the process. Ask for a simple email reply, use a very short form, or offer to record a quick video on their phone. Reduce any perceived barrier to sharing their experience. |
✕ Not following up after the initial request, assuming silence means disinterest. | Implement a polite, gentle follow-up email a few days after the initial request. People are busy; a reminder can often be the prompt they needed, not an annoyance. |
✕ Collecting testimonials but then not actively using them in marketing materials. | Integrate testimonials into your website, social media posts, email newsletters, and even printed flyers in the gym. Showcase them frequently to build trust and social proof consistently. |
Testimonial Request Sequence Timing Guide for CrossFit Gyms
When you send matters as much as what you send.
The Check-in
Ask how things are going and gauge satisfaction
The Request
Ask for a testimonial with specific, easy prompts
The Gentle Nudge
Follow up with those who have not responded
Send after a win, project completion, or positive feedback.
Customize Testimonial Request Sequence for Your CrossFit Gym Specialty
Adapt these templates for your specific industry.
Beginners
- Focus on their initial intimidation and how the gym community or coaching helped them overcome it.
- Ask about unexpected positive changes beyond fitness, like confidence or new friendships.
- Highlight the welcoming atmosphere and how they felt supported from day one.
Intermediate Practitioners
- Encourage them to share specific achievements, like hitting a new PR or mastering a complex movement.
- Ask how the coaching and programming have pushed them past plateaus and helped with skill development.
- Focus on the feeling of continued challenge and growth within the community.
Advanced Professionals
- Prompt them to discuss how the gym's specific programming or coaching has enhanced their competitive edge.
- Ask about the importance of specialized coaching, recovery strategies, or avoiding injury to maintain peak performance.
- Highlight the advanced tools, equipment, or community that supports their high-level goals.
Industry Specialists
- Ask how CrossFit training directly benefits their demanding job, such as improved resilience, strength for specific tasks, or mental fortitude.
- Encourage them to share how the gym's schedule or location accommodates their unique work demands.
- Focus on how the training translates to real-world performance under pressure or in critical situations.
Ready to Save Hours?
You now have everything: 3 complete email templates, the psychology behind each one, when to send them, common mistakes to avoid, and how to customize for your niche. Writing this from scratch would take you 4-6 hours. Or...
Get Your CrossFit Gyms Emails Written In Under 5 Minutes.
You've got the blueprints. Now get them built. Answer a few questions about your crossfit gyms offer and get all 7 emails written for you. Your voice. Your offer. Ready to send.
Stop guessing what to write. These are the emails that sell crossfit gyms offers.
One-time payment. No subscription. Credits valid 12 months.