Re-engagement Sequence for Digital Product Sellers Email Guide
Why Re-engagement Sequence Emails Fail for Digital Product Sellers (And How to Fix Them)
You launched a new ebook, but your past customers, who loved your last one, didn't even open the email. Many digital product sellers experience a silent drift.
Customers buy once, then disappear. They loved your solution, they found value, but life happens, inboxes get crowded, and your offerings fade from memory.
It's not a reflection of your product's quality, but a natural challenge of maintaining connection in a busy digital world. A re-engagement sequence isn't about chasing sales.
It's about nurturing relationships, reminding your audience of the value you provide, and understanding their evolving needs. It's a strategic way to turn forgotten customers into active, repeat buyers and invaluable sources of feedback.
The templates below are designed to cut through the noise, spark curiosity, and give your dormant audience a compelling reason to reconnect with your brand and your valuable digital products.
The Complete 4-Email Re-engagement Sequence for Digital Product Sellers
As a digital product seller, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Miss You
Acknowledge the silence and show you care
Hi [First Name],
It's been a little while since we last connected, and I noticed things have been quiet on your end. I remember when you made your last purchase, and my hope was that it brought you real value and helped you achieve your goals as a digital product seller.
Sometimes life gets busy, and inboxes fill up. That's completely understandable.
But I wanted to reach out personally and make sure you're still finding what you need to succeed with your offers. If there's anything I can do, or if you've simply moved on, I'd love to hear from you.
No pressure, just checking in.
Best, [YOUR NAME]
This email uses the principle of reciprocity and empathy. By showing genuine concern without immediately asking for anything, you create a sense of goodwill. It subtly reminds them of the past positive experience, triggering memory and potentially a desire to re-engage, while giving them an easy out if they're truly no longer interested.
The Value Reminder
Remind them why they subscribed
Hi [First Name],
A while back, you showed interest in solutions for things like building a loyal audience or simplifying your product delivery. You chose to connect with me because you were looking for practical strategies and resources to grow your digital product business.
That mission hasn't changed on my end. I'm still creating content, tools, and guides designed to help digital product sellers like you overcome challenges and achieve better results.
For example, have you seen my recent guide on improving product descriptions for higher conversions? My goal is always to provide solutions that make a tangible difference in your business.
I'm here to help you succeed.
Best, [YOUR NAME]
This email uses the "consistency principle." By reminding them of their original motivation for connecting (their pain point and desired outcome), you prompt them to align their current actions with their past intentions. Mentioning a specific free resource provides immediate, low-commitment value, making re-engagement feel less like a sales pitch and more like a helpful reminder.
The Survey
Ask what they actually want from you
Hi [First Name],
I'm always working to create the most valuable resources for digital product sellers. To do that effectively, I need to hear directly from you.
What are your biggest struggles right now selling digital products? Are you grappling with traffic, conversions, product creation, or something else entirely?
Your insights are incredibly important. Knowing what challenges you're facing helps me tailor my content and future offerings to truly serve your needs.
Would you mind taking a moment to reply to this email with your biggest current challenge? Even a single sentence helps.
Best, [YOUR NAME]
This email uses the "Ben Franklin Effect", asking for a small favor can increase liking and engagement. It also appeals to the psychological need for autonomy and contribution. By asking a direct question and genuinely seeking feedback, you make the recipient feel heard and valued, increasing the likelihood of a response and re-engagement.
The Breakup
Give a final chance before removing them
Hi [First Name],
This is my final message to you for now. I haven't heard back from you in a while, and that's perfectly fine.
My priority is to send valuable content to people who genuinely want to receive it. If you're no longer interested in updates, tips, and solutions for digital product sellers, I understand.
In a few days, I'll be removing inactive contacts from my list to ensure I'm only reaching those who find my messages truly helpful. If you'd like to stay connected and continue receiving insights to grow your digital product business, simply click here to confirm: [LINK TO RE-OPT-IN PAGE or REPLY TO THIS EMAIL] Otherwise, I wish you all the best in your ventures.
Best, [YOUR NAME]
This email employs the principle of "loss aversion" and creates urgency. By stating the intention to remove them, it frames staying on the list as avoiding a loss rather than gaining something new. The clear call to action with a deadline prompts an immediate decision, and for those who value the content, it provides a strong incentive to re-engage.
4 Re-engagement Sequence Mistakes Digital Product Sellers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Focusing solely on new product creation without nurturing existing customer relationships. | Implement regular check-ins and value-driven re-engagement sequences for past buyers. |
✕ Assuming a customer is lost forever after a single purchase and no further interaction. | View dormant customers as potential repeat buyers who simply need a gentle reminder and a fresh reason to connect. |
✕ Sending generic sales emails to an inactive list, which often leads to more unsubscribes and low deliverability. | Segment your audience and craft personalized re-engagement messages that address past interactions or expressed interests. |
✕ Failing to ask inactive customers what they actually need or why they've disengaged. | Use simple surveys or direct questions in your re-engagement emails to gather valuable feedback and tailor future offerings. |
Re-engagement Sequence Timing Guide for Digital Product Sellers
When you send matters as much as what you send.
The Miss You
Acknowledge the silence and show you care
The Value Reminder
Remind them why they subscribed
The Survey
Ask what they actually want from you
The Breakup
Give a final chance before removing them
Use after 30-90 days of no opens or clicks.
Customize Re-engagement Sequence for Your Digital Product Seller Specialty
Adapt these templates for your specific industry.
Ebook Sellers
- Re-engage by sharing an exclusive chapter or a bonus resource from a new ebook that complements their past purchase.
- Send a 'did you know?' email highlighting an overlooked but powerful tip from an ebook they previously bought.
- Offer a limited-time bundle deal on related ebooks, positioning it as a logical next step in their learning journey.
Template Sellers
- Showcase a 'before & after' transformation using one of your templates, reminding them of the potential they have yet to tap.
- Offer a free, simple template upgrade or a new mini-template that integrates with a past purchase, proving ongoing value.
- Run a 'template challenge' that encourages them to use a template they own and share their results, building community and re-engagement.
Stock Asset Sellers
- Curate a small, exclusive pack of new, trending stock assets relevant to their past downloads, available only to re-engaged customers.
- Share a quick tutorial on a creative way to use a type of asset they've purchased before, sparking new ideas and usage.
- Offer a 'credit top-up' bonus for a limited time, making it enticing for them to return and browse your latest collections.
Software License Sellers
- Announce a minor but effective feature update or a hidden tip for getting more out of the software they licensed, demonstrating continuous improvement.
- Provide a link to a new use-case study or a success story from another user who leveraged the software to achieve a specific outcome.
- Offer a temporary discount on an upgrade to a higher tier or an add-on module, framed as enhancing their existing solution.
Ready to Save Hours?
You now have everything: 4 complete email templates, the psychology behind each one, when to send them, common mistakes to avoid, and how to customize for your niche. Writing this from scratch would take you 4-6 hours. Or...
Get Your Digital Product Sellers Emails Written In Under 5 Minutes.
You've got the blueprints. Now get them built. Answer a few questions about your digital product sellers offer and get all 7 emails written for you. Your voice. Your offer. Ready to send.
Stop guessing what to write. These are the emails that sell digital product sellers offers.
One-time payment. No subscription. Credits valid 12 months.