Testimonial Request Sequence for Digital Product Sellers Email Guide
Why Testimonial Request Sequence Emails Fail for Digital Product Sellers (And How to Fix Them)
You launched your latest digital product, poured your expertise into it, and customers are buying. But are they talking about it?
Many digital product sellers observe that the most compelling marketing often isn't what you say about your product, but what your satisfied clients say. Their authentic stories and genuine feedback cut through the noise, building trust and credibility that no ad ever could.
Testimonials aren't just feel-good quotes; they are potent sales tools. They provide social proof, address common hesitations, and show potential buyers the real-world impact of your solution.
Yet, asking for them can feel awkward, and getting a response can be a challenge. This sequence removes the guesswork.
It's designed to make the testimonial request natural, easy, and effective, ensuring you capture those valuable endorsements without sounding pushy.
The Complete 3-Email Testimonial Request Sequence for Digital Product Sellers
As a digital product seller, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Check-in
Ask how things are going and gauge satisfaction
Hi [First Name],
I wanted to reach out and see how things are going with [YOUR DIGITAL PRODUCT]. It's been a little while since you purchased, and I'm always keen to hear about your experience.
Are you finding it helpful? Is it solving the problem you hoped it would?
No need for a detailed response, just a quick thought or two would be great. Your feedback helps me make sure the product continues to deliver real value.
I'm here if you have any questions or need support.
Best, [YOUR NAME]
This email uses the principle of reciprocity. By genuinely checking in and offering support first, you build goodwill and make the client feel valued. This softens the ground for a future request and provides an opportunity to address any minor issues before they become major.
The Request
Ask for a testimonial with specific, easy prompts
Hi [First Name],
Following up on our last chat, I was wondering if you'd be open to sharing a quick testimonial about your experience with [YOUR DIGITAL PRODUCT]? Your success stories are incredibly inspiring to others considering the product.
It would mean a lot if you could share a few words. To make it easy, here are a few prompts: • What problem did you need to solve before using [YOUR DIGITAL PRODUCT]? • What specific results or benefits have you seen since using it? • What would you tell someone who is considering purchasing it?
Just a few sentences are perfect. You can simply reply to this email, and I'll take care of the rest.
Thank you in advance for your time!
Best, [YOUR NAME]
This email uses specificity bias and reduces cognitive load. By providing clear prompts, you guide the client's thoughts and make the task of writing a testimonial less daunting. It also highlights the 'why', their story helps others, appealing to their desire to contribute.
The Gentle Nudge
Follow up with those who have not responded
Hi [First Name],
Just a gentle follow-up on my previous email about sharing your experience with [YOUR DIGITAL PRODUCT]. I know how busy things can get, but I truly value your insights.
Your testimonial helps future clients understand the impact and benefits of the product directly from someone who has used it. If you have a moment, simply reply to this email with your thoughts on: • The main challenge [YOUR DIGITAL PRODUCT] helped you overcome. • The biggest benefit you've experienced.
It only takes a minute, and it makes a huge difference. Let me know if you have any questions!
Best, [YOUR NAME]
This email uses the mere-exposure effect and gentle persistence. By reiterating the request without pressure, you keep it top-of-mind. Rephrasing the prompts slightly and emphasizing the ease of response (just reply) removes friction and encourages action, without sounding demanding.
4 Testimonial Request Sequence Mistakes Digital Product Sellers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Waiting for customers to spontaneously offer testimonials. | Proactively asking at key satisfaction points (e.g., after initial success, completion, or a positive check-in). |
✕ Asking vague, open-ended questions like 'Can you write a testimonial for me?' | Providing specific, easy-to-answer prompts that guide the client to highlight benefits and results. |
✕ Making it difficult or time-consuming for clients to submit their feedback. | Offering multiple, frictionless submission methods (reply to email, quick form, short video clip). |
✕ Not following up at all after an initial request. | Implementing a short, gentle follow-up sequence that reminds and re-emphasizes the ease and value of their feedback. |
Testimonial Request Sequence Timing Guide for Digital Product Sellers
When you send matters as much as what you send.
The Check-in
Ask how things are going and gauge satisfaction
The Request
Ask for a testimonial with specific, easy prompts
The Gentle Nudge
Follow up with those who have not responded
Send after a win, project completion, or positive feedback.
Customize Testimonial Request Sequence for Your Digital Product Seller Specialty
Adapt these templates for your specific industry.
Ebook Sellers
- Ask about a specific 'aha!' moment or key takeaway from the ebook.
- Inquire how the ebook helped them understand a complex topic or achieve a specific change.
- Request feedback on the clarity of the content or the practical steps provided.
Template Sellers
- Ask how much time the template saved them compared to starting from scratch.
- Inquire about the professional appearance or improved efficiency the template brought to their work.
- Request feedback on the ease of customization and adaptability of the template.
Stock Asset Sellers
- Ask how the asset elevated the visual quality or impact of their project.
- Inquire about the versatility of the asset and how it fit into their creative vision.
- Request feedback on the quality, resolution, or unique style of the assets.
Software License Sellers
- Ask which specific feature of the software solved a critical problem for them.
- Inquire about the improvement in efficiency, organization, or data management they experienced.
- Request feedback on the ease of use, reliability, or customer support for the software.
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