Re-engagement Sequence for DJs Email Guide
Why Re-engagement Sequence Emails Fail for DJs (And How to Fix Them)
Your phone used to buzz with gig offers. Now, it’s silent.
You remember the days when your inbox overflowed with gig requests. Now, it’s mostly promotional newsletters and spam.
The silence isn't just quiet, it’s a missed opportunity to do what you love and build your brand. A single message won't bring those past clients back.
They need a gentle nudge, a reminder of the energy you bring to an event, and a clear path to re-engaging your services. A re-engagement sequence isn't about desperation; it's about strategic reconnection.
The templates below are designed to warm up cold leads, re-ignite interest, and get your name back on their minds for their next event. They're built to remind your audience of your unique sound and the unforgettable experiences you create.
The Complete 4-Email Re-engagement Sequence for DJs
As a dj, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Miss You
Acknowledge the silence and show you care
Hi [First Name],
It's been a while since we last connected, and I realized I missed seeing your name pop up. I was thinking about some of the incredible events we've been a part of together, the energy on the dance floor, the perfect track at the perfect moment.
Those are the memories that stick. Life gets busy, I know.
But I wanted to reach out, purely to say hello and see how things are going on your end. Are you planning any upcoming events that could use that unique vibe?
No pressure at all, just an open door.
Best, [YOUR NAME]
This email uses the principle of familiarity. By acknowledging the time gap and recalling positive past experiences, it gently re-establishes a connection without demanding anything. It uses a soft, non-salesy tone to open a dialogue, making the recipient feel valued rather than targeted.
The Value Reminder
Remind them why they subscribed
Hi [First Name],
Remember the rush of a perfectly packed dance floor? The way a crowd lights up when that one track drops?
That's the magic I love to create. Many clients tell me the biggest challenge is finding a DJ who not only plays great music but understands the flow and energy of their specific event.
It’s about more than just songs; it’s about crafting an unforgettable atmosphere. Since we last connected, I've been focused on refining my sound and adding new elements to my services to make every event even more spectacular.
Think enhanced lighting solutions or custom sound design for unique venues. If you're looking to improve your next gathering, or just want to chat about ideas, I'm here.
Best, [YOUR NAME]
This email taps into nostalgia and emotional recall. By vividly describing a positive outcome (packed dance floor, magic), it reminds the recipient of the specific value and results you deliver. It also subtly introduces updated services, suggesting continued improvement and relevance.
The Survey
Ask what they actually want from you
Hi [First Name],
I know your inbox is probably overflowing, so I'll keep this brief. My goal is always to deliver the best possible experience for my clients.
To do that, I need to stay tuned into what challenges you're facing when planning events and what you truly need from a DJ. Could you take a moment to hit reply and tell me: What's the biggest hurdle you face when booking entertainment for your events?
Or, what kind of DJ service would make your life significantly easier? Your insights are invaluable, and they help me shape my services to truly meet your needs.
Best, [YOUR NAME]
This email uses the psychological principle of reciprocity and active listening. By asking for feedback, you show you value their opinion and are genuinely interested in solving their problems, rather than just selling. This builds trust and positions you as a helpful resource.
The Breakup
Give a final chance before removing them
Hi [First Name],
It seems like we haven't been connecting much lately, and that's perfectly fine. I understand that your priorities might have shifted, or perhaps my messages aren't as relevant to you anymore.
I respect your inbox and only want to send updates to people who truly want to hear from me. So, if you'd prefer to stay in the loop about my gigs, new mixes, or event solutions, simply click the link below to confirm you'd like to remain on my list. [Link: Yes, keep me on the list!] If I don't hear from you in the next [X] days, I'll assume you're no longer interested and will quietly remove you from my mailing list.
You can always re-subscribe later if you change your mind.
Best, [YOUR NAME]
This email uses loss aversion and creates a clear, binary choice. By framing it as a potential 'goodbye', it creates urgency and prompts a decision. It also shows respect for the recipient's time and inbox, reinforcing a positive brand image even if they choose to leave.
4 Re-engagement Sequence Mistakes DJs Make
| Don't Do This | Do This Instead |
|---|---|
✕ DJs often wait for gig offers to land in their lap, assuming past clients will always remember them. | Instead, proactively reach out to past clients and event planners with a personalized message, reminding them of your unique sound and availability. |
✕ Failing to update their demo reels or promotional materials, presenting outdated work. | Instead, regularly refresh your demo mixes, video clips, and press kit with your latest and best work, showcasing your evolution and current style. |
✕ Neglecting to follow up with past clients after an event or a period of silence, letting relationships fade. | Instead, implement a structured follow-up system using CRM or email marketing tools to send thoughtful check-ins, holiday greetings, or updates on new services. |
✕ Focusing solely on the music selection without emphasizing the overall 'vibe' or 'experience' they create for an event. | Instead, articulate how your services provide a complete solution, from reading the crowd and managing the energy to offering personalized consultations and coordinating with event staff. |
Re-engagement Sequence Timing Guide for DJs
When you send matters as much as what you send.
The Miss You
Acknowledge the silence and show you care
The Value Reminder
Remind them why they subscribed
The Survey
Ask what they actually want from you
The Breakup
Give a final chance before removing them
Use after 30-90 days of no opens or clicks.
Customize Re-engagement Sequence for Your DJ Specialty
Adapt these templates for your specific industry.
Beginners
- Start with your closest network: friends, family, and local small businesses who might host events.
- Practice your re-engagement pitch on people you know well before reaching out to more formal contacts.
- Focus on offering simple, value-driven services to get back into the rhythm of booking.
Intermediate Practitioners
- Segment your past client list based on event type or how recently you worked together for targeted outreach.
- Use scheduling software to manage your re-engagement emails and follow-ups efficiently.
- Consider offering a limited-time 'welcome back' package or a new, specialized service to re-attract attention.
Advanced Professionals
- Craft highly personalized messages for your top-tier clients, referencing specific past events and their unique needs.
- Offer exclusive opportunities, like first access to new sound system upgrades or a private listening session for upcoming sets.
- Explore collaborative re-engagement strategies with event planners or venue managers who can refer you to their networks.
Industry Specialists
- Highlight specific results or unique experiences you've created within your niche (e.g., 'the perfect corporate gala vibe' or 'that unforgettable wedding after-party').
- Connect directly with event organizers or agencies specializing in your particular industry, reminding them of your expertise.
- Showcase your unique sound or style that caters specifically to your target audience, reinforcing your specialist position.
Ready to Save Hours?
You now have everything: 4 complete email templates, the psychology behind each one, when to send them, common mistakes to avoid, and how to customize for your niche. Writing this from scratch would take you 4-6 hours. Or...
Get Your DJs Emails Written In Under 5 Minutes.
You've got the blueprints. Now get them built. Answer a few questions about your djs offer and get all 7 emails written for you. Your voice. Your offer. Ready to send.
Stop guessing what to write. These are the emails that sell djs offers.
One-time payment. No subscription. Credits valid 12 months.