Win-back Sequence for DJs Email Guide
Why Win-back Sequence Emails Fail for DJs (And How to Fix Them)
Your phone rings. It's a past client, but they're calling to say they booked another DJ.
Many DJs struggle to keep past clients engaged, often assuming a great gig guarantees future bookings. But life gets busy, and new options emerge.
Without a dedicated strategy, those valuable relationships can fade. A win-back sequence isn't about chasing old business, it's about reminding clients of the unforgettable experiences you delivered.
It's about showing them you're still the go-to for incredible events, and that your services have evolved to meet their changing needs. These battle-tested templates are designed to reignite those relationships, turning forgotten clients into loyal advocates and repeat bookings.
The Complete 4-Email Win-back Sequence for DJs
As a dj, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Remember
Remind them of the value they received
Hi [First Name],
It's been a little while since we last connected, but I often think back to [EVENT TYPE/DATE] at [VENUE/LOCATION]. The energy that night was something special.
Seeing everyone on the dance floor, hearing the crowd react to that [SPECIFIC TRACK/GENRE] drop, those are the moments I live for. My goal then, as it is now, was to create an atmosphere where everyone felt the music deep down.
To make sure your guests had an experience they'd talk about long after the lights came up. I hope that's exactly what you remember.
Best, [YOUR NAME]
This email uses the principle of nostalgia marketing. By recalling a positive past experience, it taps into warm emotions and strengthens the positive association they have with your services, making them more receptive to future communication.
The Update
Share what is new since they last engaged
Hi [First Name],
Since we last worked together, I've been busy pushing boundaries and refining my sound. I've added some exciting new [EQUIPMENT/GENRES/SERVICES] to my repertoire.
For example, I've integrated [SPECIFIC NEW SERVICE, e.g., silent disco options, live instrument collaborations, advanced lighting packages] that truly improve the event experience. Imagine the possibilities for your next party.
I've also been exploring new ways to personalize events, making sure every set is perfectly tailored to the client's vision and audience. My goal is always to deliver an unique, unforgettable vibe.
If you're planning an event or just curious about what's possible, I'd love to share some of these updates with you.
Best, [YOUR NAME]
This email employs the novelty effect and value proposition update. By highlighting new offerings and improvements, it signals growth and continued relevance, addressing potential concerns that your services might be outdated and creating a fresh reason to re-engage.
The Offer
Give a special incentive to return
Hi [First Name],
I truly value the relationships I build with my clients, and I haven't forgotten the great times we created together. As a thank you for your past business, I'd like to extend a special invitation to you.
For your next event, I'm offering [SPECIFIC INCENTIVE, e.g., a complimentary extra hour of performance, a custom mix for your event, a discount on a lighting package]. This isn't an offer I extend often, but I believe in rewarding those who've supported my passion for music and events.
Consider this my way of saying I'd love to make your next celebration just as memorable, if not more so. [CTA: Claim your special offer here →]
Best, [YOUR NAME]
This email utilizes the principle of reciprocity and scarcity. By offering a special, limited incentive, it triggers a desire to reciprocate the gesture, while the implication that the offer isn't common creates a sense of urgency and exclusivity.
The Final
Last chance before you move on
Hi [First Name],
This is my final message in this series, and I wanted to reach out one last time before I assume you're all set for your event needs. My schedule fills up quickly, and I want to ensure I'm available for clients who truly value the unique experience I provide.
I've enjoyed our past collaboration, and I'd be genuinely sad to miss the opportunity to work with you again. If you have any upcoming events where you need a DJ who understands how to craft the perfect atmosphere, now is the time to get in touch.
Even a quick chat to discuss your future plans could make all the difference. [CTA: Let's talk about your next event →]
Best, [YOUR NAME]
This email uses loss aversion and urgency. By framing it as a 'final chance' and subtly implying that opportunities to work together might be missed, it creates a fear of missing out (FOMO) and prompts a decision, rather than procrastination.
4 Win-back Sequence Mistakes DJs Make
| Don't Do This | Do This Instead |
|---|---|
✕ Assuming past clients will remember you without prompting. | Implement a structured win-back sequence to periodically remind them of your value and presence. |
✕ Only reaching out when you need a booking. | Cultivate ongoing relationships by sharing updates, industry insights, or just checking in periodically, even without an immediate sales goal. |
✕ Failing to track past client preferences or event details. | Utilize a CRM or simple spreadsheet to record key information about each client and event, allowing for highly personalized follow-ups. |
✕ Offering generic discounts that don't feel special. | Craft exclusive, value-added incentives (like a custom mix or an upgraded service) that show you appreciate their past business specifically. |
Win-back Sequence Timing Guide for DJs
When you send matters as much as what you send.
The Remember
Remind them of the value they received
The Update
Share what is new since they last engaged
The Offer
Give a special incentive to return
The Final
Last chance before you move on
Use after 3-12 months of no activity.
Customize Win-back Sequence for Your DJ Specialty
Adapt these templates for your specific industry.
Beginners
- Focus on building a small, loyal client base first, prioritizing exceptional service over high volume.
- Document every gig with photos and client testimonials to build a portfolio for win-back emails.
- Don't be afraid to ask for feedback after an event; it shows professionalism and helps improve future services.
Intermediate Practitioners
- Segment your past clients by event type (weddings, corporate, club nights) to tailor win-back offers effectively.
- Introduce new, specialized services or equipment you've acquired to demonstrate growth and expanded capabilities.
- Offer a 'referral bonus' to past clients who connect you with new bookings, turning them into advocates.
Advanced Professionals
- Highlight your thought leadership or unique brand collaborations in your updates, positioning yourself as an industry trendsetter.
- Provide exclusive access to new music releases, private events, or masterclasses as a high-value incentive for return clients.
- Use sophisticated CRM tools to track client engagement, allowing for highly personalized and timely win-back campaigns based on their specific needs.
Industry Specialists
- Emphasize your deep understanding of their specific event type's nuances and traditions in your win-back messages.
- Offer bundled services or preferred vendor recommendations as an incentive, adding value beyond just your DJ services.
- Share success stories or testimonials from similar past events to reinforce your expertise and build trust with new prospects.
Ready to Save Hours?
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