New Year Sequence for Dog Walkers Email Guide
Why New Year Sequence Emails Fail for Dog Walkers (And How to Fix Them)
Your best client just called to say they're going with a new walker next year. You thought everything was fine.
It's not a service problem. It's a communication problem.
A single casual chat won't keep your services top of mind. Your clients need to be reminded of your value, see the results you deliver, and feel connected, strategically, as the new year approaches.
That's what a New Year Sequence does. It helps you solidify client relationships, re-engage lapsed clients, and position your services as the essential solution for their furry family members in the coming year.
The templates below are designed to do exactly that. They're structured to move your clients from "satisfied" to "loyal advocate" without sounding pushy or desperate.
The Complete 4-Email New Year Sequence for Dog Walkers
As a dog walker, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Reflection
Help them review the past year and identify gaps
Hi [First Name],
Remember all those joyful walks this past year? The muddy adventures, the squirrel chases, the quiet strolls through the park?
It's easy to get caught up in the daily routine, but taking a moment to reflect on your dog's year can reveal so much. Did they get enough consistent exercise?
Did they have enough social interaction? Were there days you wished someone else could have handled their walk, no questions asked?
As we approach the new year, it's a perfect time to think about what worked well for your dog's routine, and perhaps, where there might be room for even more tail wags and happy outings. I'll be sharing some thoughts on how to make next year even better for your furry friend very soon.
Stay tuned.
Best, [YOUR NAME]
This email uses nostalgia and gentle self-reflection. By prompting clients to recall positive memories and then subtly identify potential 'gaps' in their dog's routine, it creates a need without directly selling. It positions the dog walker as a thoughtful partner, not just a service provider.
The Vision
Paint a picture of what their next year could look like
Hi [First Name],
: a new year where your dog thrives, consistently happy, healthy, and perfectly exercised, no matter how busy your schedule gets. Imagine coming home to a calm, content dog who's already had their adventure for the day.
No guilt about a missed walk, no frantic rush to get them out before dark. Just pure, unadulterated joy and a well-behaved companion.
This isn't just a dream. It's what consistent, professional care can provide.
Think of the peace of mind you'll have, knowing your dog is getting the attention and activity they need, every single day. Next year can be different.
It can be easier for you and more fulfilling for your best friend. I'll show you how to make that vision a reality very soon.
Best, [YOUR NAME]
This email uses visualization and aspirational thinking. It paints a vivid picture of a desired future, focusing on the emotional benefits (peace of mind, joy) rather than just the service itself. It creates a strong 'want' by connecting the service to the client's deepest desires for their pet.
The Fresh Start
Present your offer as the catalyst for change
Hi [First Name],
The new year is here, and it's the perfect time for a fresh start for everyone, especially your dog. This year, let's make sure your furry friend gets the consistent, joyful activity they deserve.
I'm excited to offer my specialized dog walking solutions to ensure their health, happiness, and your peace of mind. Here's how I can help make next year their best one yet: • Regular walks tailored to their energy and needs, Consistent exercise, happier dog. • Personalized attention and care, A trusted friend when you're busy. • Flexible scheduling options, Fits perfectly into your unpredictable life. • Updates after every walk, Stay connected to their adventures.
Ready to give your dog the gift of consistent care and endless tail wags? Let's make this year stress-free for both of you. [CTA: Schedule a consultation or book walks here →]
Best, [YOUR NAME]
This email acts as the direct offer. It uses the 'fresh start' mentality of the new year to present the services as a solution to previously identified pain points. The bullet points clearly outline benefits, making it easy to digest, and the call to action is direct and clear.
The Momentum
Create urgency before New Year motivation fades
Hi [First Name],
That New Year motivation is powerful, but it can fade quickly if not acted upon. Don't let your dog's health and happiness fall to the bottom of the list.
Many of us start the year with great intentions, only to find ourselves back in old routines by February. This year, you have the chance to set up a consistent, beneficial routine for your dog that truly sticks.
My schedule for the early part of the year is filling up quickly. Ensuring your dog has their regular walks booked now means you won't have to worry about last-minute scrambling or missed opportunities for their essential exercise.
Secure your dog's spot for the coming months and keep that New Year momentum going strong. Let's ensure their year is filled with happy walks and boundless energy. [CTA: Book your walks for the new year now →]
Best, [YOUR NAME]
This email taps into the psychological principle of 'loss aversion' and the common experience of waning motivation. It creates urgency by highlighting the risk of inaction (losing momentum, full schedule) and reinforces the benefits of acting now, pushing clients to commit before their initial enthusiasm fades.
4 New Year Sequence Mistakes Dog Walkers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Assuming clients remember all the value you provide without being reminded. | Proactively communicate the benefits and results of your services, especially during transition periods like the New Year. |
✕ Waiting for clients to reach out when their routine changes. | Initiate communication to check in on their upcoming needs and offer solutions before they look elsewhere. |
✕ Focusing only on the transactional aspects (price, time) of your walks. | Emphasize the emotional benefits and peace of mind you provide to both the dog and the owner. |
✕ Not having a consistent communication plan for client retention. | Implement a structured email sequence or communication strategy to nurture client relationships year-round, not just when you need bookings. |
New Year Sequence Timing Guide for Dog Walkers
When you send matters as much as what you send.
The Reflection
Help them review the past year and identify gaps
The Vision
Paint a picture of what their next year could look like
The Fresh Start
Present your offer as the catalyst for change
The Momentum
Create urgency before New Year motivation fades
Start the last week of December, peak on January 1st.
Customize New Year Sequence for Your Dog Walker Specialty
Adapt these templates for your specific industry.
Beginners
- Focus on building trust by clearly outlining your safety protocols and communication methods.
- Offer a 'meet and greet' specifically designed to alleviate new client anxieties about leaving their dog with someone new.
- Provide simple, clear updates after each walk, focusing on key details like potty breaks and general mood.
Intermediate Practitioners
- Introduce a tiered service structure (e.g., standard walk vs. Adventure walk) that highlights added value and justifies different price points.
- Share quick tips or insights about dog behavior or local trails in your client communications to position yourself as an expert.
- Consider offering small 'add-on' services like quick check-ins for feeding or medication administration, showcasing flexibility.
Advanced Professionals
- Develop personalized 'wellness reports' for long-term clients, detailing observations over time about their dog's health, energy, and social interactions.
- Partner with local vets, groomers, or pet supply stores for cross-promotion, establishing yourself as a central figure in the local pet care ecosystem.
- Host exclusive client appreciation events or workshops (e.g., 'Winter Safety for Pups') to build community and deepen loyalty.
Industry Specialists
- Tailor your New Year Sequence messages to specifically address the unique challenges and benefits relevant to your specialized niche (e.g., 'Gentle walks for your golden oldie' or 'Structured outings for your reactive pal').
- Highlight your specific training, certifications, or extensive experience with this particular type of dog.
- Share testimonials from clients whose specialized needs you've successfully met, demonstrating your unique expertise.
Ready to Save Hours?
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