Re-engagement Sequence for Dropshippers Email Guide
Why Re-engagement Sequence Emails Fail for Dropshippers (And How to Fix Them)
Your once-engaged dropshipping audience has gone silent. You're sending emails, but the open rates are dropping, and sales are flat.
Many dropshippers find their email list becomes unresponsive over time. The initial excitement fades, and without a strategic approach, your valuable subscribers simply drift away, taking potential profits with them.
This isn't just about vanity metrics, it's about lost opportunities and wasted effort. A well-crafted re-engagement sequence isn't just about 'waking up' your list; it's about reconnecting with people who were once interested in your solutions.
It helps you identify loyal subscribers, offer targeted value, and clear out inactive contacts to improve deliverability and ROI. It's a critical step in maintaining a healthy, profitable dropshipping business.
Below, you'll find battle-tested email templates designed to bring your dropshipping audience back to life, or respectfully say goodbye, ensuring your efforts are focused on those who truly want to hear from you.
The Complete 4-Email Re-engagement Sequence for Dropshippers
As a dropshipper, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Miss You
Acknowledge the silence and show you care
Hi [First Name],
It's been a while since we connected, and I noticed you haven't opened our emails recently. I wanted to check in.
Dropshipping moves fast, and sometimes life gets in the way. Maybe you've been busy with new product research, scaling your ads, or just taking a well-deserved break.
Whatever the reason, I wanted to reach out. We're still here, constantly sharing strategies and solutions designed to help dropshippers like you thrive.
If there's anything specific you're struggling with, or if you just need a fresh perspective on your store, hit reply. I'm here to help.
Best, [YOUR NAME]
This email uses empathy and a non-salesy approach to re-establish connection. By acknowledging their silence without blame, you open a dialogue. The offer of help without asking for anything in return triggers the principle of reciprocity, making them more likely to respond or re-engage.
The Value Reminder
Remind them why they subscribed
Hi [First Name],
When you first joined our community, you were probably looking for ways to find winning products, automate your fulfillment, or scale your profits without holding inventory. That core desire to build a successful online store, to create financial freedom, it's still there, isn't it?
Many dropshippers face challenges that can make them forget that initial spark. We've been sharing a lot of valuable insights lately, from finding untapped niches to improving your supply chain, all aimed at solving those exact problems.
For example, our recent guide on [TOPIC RELATED TO YOUR OFFERING] has been getting great feedback from other dropshippers. If you're still working towards those goals, we're here to provide the strategies and tools that get you closer.
Don't let your initial vision fade.
Best, [YOUR NAME]
This email uses the 'Remember the Why' psychological trigger. By reminding them of their original aspirations and pain points, you re-activate their intrinsic motivation. It subtly positions your content or services as the solution to those ongoing desires, strengthening the perceived value of your offerings.
The Survey
Ask what they actually want from you
Hi [First Name],
I'm always looking for ways to create more valuable content and solutions for dropshippers. To do that effectively, I need to hear from you.
Right now, what's the single biggest challenge you're facing in your dropshipping business? Is it: 1.
Finding reliable suppliers? 2. Driving consistent traffic and sales? 3.
Managing customer service and returns? 4. Something else entirely?
Just hit reply with the number (or a quick sentence) that best describes your biggest hurdle. Your feedback helps me tailor future content and potentially even new services to exactly what you need.
I'm genuinely interested in what you have to say.
Best, [YOUR NAME]
This email uses the power of active participation and the human desire to be heard. By asking a direct question and providing clear options, you lower the barrier to engagement. This also provides invaluable data for segmenting your list and creating highly targeted future content, making subscribers feel understood and valued.
The Breakup
Give a final chance before removing them
Hi [First Name],
We haven't heard from you in a while, and we want to respect your inbox. Our goal is to provide high-value content for active dropshippers, and if you're no longer interested, we understand.
Many things change over time. Perhaps your focus has shifted, or you've found other solutions that work for you.
We don't want to clutter your inbox with emails that aren't relevant. If you still want to receive our dropshipping insights, product recommendations, and growth strategies, simply click here to confirm you'd like to stay on the list: [LINK TO CONFIRM SUBSCRIPTION] If we don't hear from you in the next [NUMBER] days, we'll assume you're no longer interested and will remove you from our mailing list.
No hard feelings.
Best, [YOUR NAME]
This email uses loss aversion, the psychological principle that people are more motivated by the fear of losing something than by the prospect of gaining something. By clearly stating the potential removal from the list, it creates a sense of urgency and forces a decision. This also helps with list hygiene, ensuring your emails reach genuinely interested subscribers.
4 Re-engagement Sequence Mistakes Dropshippers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Relying on a single supplier for all products. | Diversify your supplier base to mitigate risks and ensure product availability. Always have a backup. |
✕ Ignoring customer service and communication after a sale. | Prioritize clear and proactive customer communication. Respond quickly to inquiries and manage expectations, especially regarding shipping times. |
✕ Not testing products before scaling advertising efforts. | Always conduct small-scale product testing to validate demand and identify winning products before investing heavily in advertising. |
✕ Getting emotionally attached to a failing product. | Adopt a data-driven approach. Cut products that aren't performing quickly and move on to testing new ones. |
Re-engagement Sequence Timing Guide for Dropshippers
When you send matters as much as what you send.
The Miss You
Acknowledge the silence and show you care
The Value Reminder
Remind them why they subscribed
The Survey
Ask what they actually want from you
The Breakup
Give a final chance before removing them
Use after 30-90 days of no opens or clicks.
Customize Re-engagement Sequence for Your Dropshipper Specialty
Adapt these templates for your specific industry.
AliExpress Dropshippers
- Focus on ePacket shipping times and clearly communicate them to customers to manage expectations.
- Utilize tools for product research that specifically analyze AliExpress trends and supplier ratings.
- Build strong relationships with a few reliable AliExpress suppliers to ensure consistent quality and faster processing.
US Supplier Dropshippers
- Emphasize faster shipping times and 'Made in USA' quality in your marketing to justify potentially higher prices.
- Network with US-based wholesalers and manufacturers to find unique, less saturated product offerings.
- Ensure your return policies align with typical US consumer expectations, which are often more lenient.
Niche Dropshippers
- Deeply understand your target audience's specific pain points and tailor your product offerings and messaging accordingly.
- Utilize micro-influencers within your niche for highly targeted and cost-effective marketing.
- Focus on building a strong community around your niche to build loyalty and repeat purchases.
High-Ticket Dropshippers
- Invest in professional product photography and detailed descriptions that justify the higher price point.
- Offer white-glove customer service, including personalized consultations or extended support, to match customer expectations.
- Focus on building trust and authority through expert content, case studies, and testimonials to overcome price objections.
Ready to Save Hours?
You now have everything: 4 complete email templates, the psychology behind each one, when to send them, common mistakes to avoid, and how to customize for your niche. Writing this from scratch would take you 4-6 hours. Or...
Get Your Dropshippers Emails Written In Under 5 Minutes.
You've got the blueprints. Now get them built. Answer a few questions about your dropshippers offer and get all 7 emails written for you. Your voice. Your offer. Ready to send.
Stop guessing what to write. These are the emails that sell dropshippers offers.
One-time payment. No subscription. Credits valid 12 months.