Black Friday Sequence for Etsy Sellers Email Guide
Why Black Friday Sequence Emails Fail for Etsy Sellers (And How to Fix Them)
Your best-selling item is gathering digital dust, waiting for the right moment to shine. Many Etsy sellers feel overwhelmed by holiday marketing, often leaving significant sales on the table simply because they don't have a clear strategy.
Black Friday isn't just another sale; it's a pivotal moment to connect with your audience, clear inventory, and bring in a wave of new clients. A well-crafted email sequence can transform hesitant browsers into eager buyers, ensuring your unique products get the attention they deserve.
Below are 5 battle-tested email templates designed specifically for Etsy sellers to maximize their Black Friday impact, from building anticipation to creating a final urgent push.
The Complete 5-Email Black Friday Sequence for Etsy Sellers
As an etsy seller, your clients trust your recommendations. This 5-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Early Bird
Tease the sale before it starts
Hi [First Name],
I've been working on something truly special for you. Over the past few months, I've seen so many of you looking for unique gifts and custom items for the holidays.
I listened. Next [DAY OF SALE], my shop is launching an exclusive event, unlike anything I've offered before.
It's designed to bring you incredible value and help you find exactly what you've been searching for. I'll share all the details very soon.
But I wanted you, as a valued client, to be the very first to know. Stay tuned, you won't want to miss this.
Best, [YOUR NAME]
This email uses the principle of scarcity and exclusivity. By hinting at a 'special' and 'exclusive' event, it creates a curiosity gap and makes the recipient feel like an insider, increasing their likelihood to open subsequent emails.
The Reveal
Announce the full Black Friday offer
Hi [First Name],
The wait is over. Our Black Friday event is officially live!
For a limited time, you can get [SPECIFIC OFFER, e.g., 20% off everything, special bundle deals, free shipping on orders over $X]. This is the perfect opportunity to find unique gifts for loved ones, refresh your home decor, or get that custom item you've been eyeing at a price you won't see again this season.
Explore our collection and grab your favorites before they're gone. This offer runs until [DATE/TIME]. [CTA: Shop the Black Friday Sale Now →]
Best, [YOUR NAME]
This email uses the psychological trigger of immediacy and clear value proposition. By announcing the sale is 'officially live' and stating the exact offer and duration, it removes friction and encourages immediate action. The clear call to action guides the client.
The Reminder
Midday reminder for those who missed it
Hi [First Name],
Just a friendly reminder that our Black Friday event is in full swing! Many of you have already taken advantage of our special offers on [mention a popular item type or collection].
We're seeing some pieces go quickly. If you've been meaning to check out the deals, now is a great time.
Remember, the [SPECIFIC OFFER] is only available until [DATE/TIME]. Don't let this opportunity slip by to save on your holiday shopping, treat yourself to something special, or find that perfect handmade gift. [CTA: Shop Now Before It's Too Late →]
Best, [YOUR NAME]
This email utilizes the principle of social proof ('Many of you have already...') and loss aversion. By reminding clients that items are selling and the offer is time-limited, it subtly implies that waiting could mean missing out, creating a gentle nudge to revisit the shop.
The Extended
Weekend extension for hesitaters
Hi [First Name],
You asked, and we listened. For those who needed a little more time to browse, we've decided to extend our Black Friday event through the weekend, ending Monday, [DATE], at [TIME].
This is your last chance to get [SPECIFIC OFFER] on your favorite items, including [mention a few popular categories or items]. It’s a rare opportunity to secure those special pieces you've been wanting.
Consider this an extra window to find gifts or treat yourself. Once Monday passes, these offers will be gone until next year. [CTA: Shop the Extended Sale Now →]
Best, [YOUR NAME]
This email employs the principle of reciprocity and a 'second chance' appeal. By framing the extension as a response to client needs, it builds goodwill. The clear new deadline and emphasis on 'last chance' reinforces urgency, targeting those who might have hesitated.
The Final Call
Cyber Monday last chance
Hi [First Name],
This is it. The absolute final call.
Our Black Friday event, including [SPECIFIC OFFER], ends tonight at [TIME]. This is your very last chance to grab those unique finds and special deals before they disappear.
Don't regret missing out on that perfect handmade gift or the discount on your favorite collection. Once the clock strikes [TIME], these prices and offers will revert.
If there was anything you were considering, now is the moment. This is your last opportunity to make those purchases at these special rates. [CTA: Shop the Final Hours →]
Best, [YOUR NAME]
This email maximizes the psychological trigger of extreme scarcity and loss aversion. The phrases 'final call,' 'absolute final call,' and 'don't regret missing out' create intense urgency, compelling clients to act immediately to avoid the perceived loss of the deal.
4 Black Friday Sequence Mistakes Etsy Sellers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Relying solely on Etsy's built-in marketing to drive Black Friday sales. | Build an email list and use it to drive traffic directly to your shop during sales, giving you more control over your message and audience. |
✕ Offering a generic discount on everything in your shop without any specific focus. | Create specific bundles, tiered discounts, or exclusive new products only available during the sale to create perceived higher value and excitement. |
✕ Not planning your Black Friday email sequence and promotions in advance. | Map out your emails, social media posts, and product photography weeks before the event to avoid last-minute rush and maximize your impact. |
✕ Forgetting about post-sale follow-up with your new and returning clients. | Plan a 'thank you' email with a small future discount or a sneak peek of new products to encourage repeat business and build long-term relationships. |
Black Friday Sequence Timing Guide for Etsy Sellers
When you send matters as much as what you send.
The Early Bird
Tease the sale before it starts
The Reveal
Announce the full Black Friday offer
The Reminder
Midday reminder for those who missed it
The Extended
Weekend extension for hesitaters
The Final Call
Cyber Monday last chance
Start teasing early, peak on Friday, extend through Cyber Monday.
Customize Black Friday Sequence for Your Etsy Seller Specialty
Adapt these templates for your specific industry.
Handmade Sellers
- Feature behind-the-scenes glimpses of your creation process in anticipation emails to build connection and show the unique value of your work.
- Offer personalization or custom order discounts as a Black Friday special, highlighting the bespoke touch it adds to each item.
- Suggest your items as thoughtful, one-of-a-kind gifts in your email copy, emphasizing their unique story over mass-produced alternatives.
Vintage Sellers
- Emphasize the rarity and uniqueness of each vintage piece in your email descriptions, using phrases like 'one-of-a-kind' or 'never to be repeated' to highlight their special nature.
- Share the story or history behind a featured vintage item in your teaser emails to build intrigue and emotional connection with potential buyers.
- Create curated collections or 'themed bundles' of vintage items for Black Friday to make shopping easier and encourage larger purchases.
Digital Download Sellers
- Offer 'buy one, get one free' or bundle deals on popular digital products to increase perceived value and encourage bulk purchases.
- Highlight the instant gratification and immediate utility of your digital downloads, perfect for last-minute needs or immediate projects.
- Showcase how your digital solutions can solve common problems for clients (e.g., 'organize your budget instantly,' 'design your party easily').
Print-on-Demand Sellers
- Run a limited-time 'design your own' discount, allowing clients to personalize items at a special Black Friday rate.
- Feature mock-ups that show your print-on-demand products in real-life settings to help clients visualize themselves using or wearing them.
- Promote your most popular designs or seasonal best-sellers with a special Black Friday price, creating a sense of urgency around high-demand items.
Ready to Save Hours?
You now have everything: 5 complete email templates, the psychology behind each one, when to send them, common mistakes to avoid, and how to customize for your niche. Writing this from scratch would take you 4-6 hours. Or...
Get Your Etsy Sellers Emails Written In Under 5 Minutes.
You've got the blueprints. Now get them built. Answer a few questions about your etsy sellers offer and get all 7 emails written for you. Your voice. Your offer. Ready to send.
Stop guessing what to write. These are the emails that sell etsy sellers offers.
One-time payment. No subscription. Credits valid 12 months.