Re-engagement Sequence for Fitness Coaches Email Guide
Why Re-engagement Sequence Emails Fail for Fitness Coaches (And How to Fix Them)
Your best client suddenly stops responding. Their progress stalls, your income dips, and you wonder what went wrong.
You've likely seen clients drift away over time, despite the amazing results you helped them achieve. A common challenge is keeping those valuable connections engaged long-term.
Reactivating a past client is often easier and more cost-effective than finding a brand new one. A well-crafted re-engagement sequence brings those valuable connections back into your orbit, reminding them of your expertise and the solutions you offer.
These four email templates are designed to reignite interest, rebuild rapport, and gently guide dormant clients back to your services.
The Complete 4-Email Re-engagement Sequence for Fitness Coaches
As a fitness coach, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Miss You
Acknowledge the silence and show you care
Hi [First Name],
It's been a while, and I noticed things have been quiet on your fitness journey. I hope everything is going well for you.
Sometimes life gets in the way, and that's completely understandable. But I wanted to reach out and see if there's anything I can do to support you right now.
My goal has always been to help you achieve your fitness aspirations, and that hasn't changed. If you need anything, even just a quick chat, please don't hesitate to reply.
Best, [YOUR NAME]
This email utilizes the principle of reciprocity by offering support without asking for anything in return. It uses empathy to acknowledge their potential situation, reducing any guilt they might feel and opening a door for communication.
The Value Reminder
Remind them why they subscribed
Hi [First Name],
Do you remember when we worked together on [SPECIFIC PAST GOAL/ACHIEVEMENT, e.g., 'hitting your first pull-up' or 'dropping two sizes']? That feeling of [POSITIVE FEELING, e.g., 'strength' or 'confidence'] was incredible, and it's a testament to the effort you put in.
I'm still focused on helping clients achieve those kinds of life-changing results, whether it's through [SERVICE 1] or [SERVICE 2]. My approach is designed to help you [CORE BENEFIT] without [COMMON PAIN POINT].
If you're looking to recapture that momentum, or tackle a new goal, I'd love to hear from you.
Best, [YOUR NAME]
This email triggers consistency by reminding them of a past positive experience and their commitment to fitness. It uses internal social proof by highlighting their own past success, making them more likely to consider re-engaging with a familiar, positive source.
The Survey
Ask what they actually want from you
Hi [First Name],
I'm always looking for ways to improve my services and ensure I'm providing the most valuable solutions for my clients. I'd love to get your honest feedback on something: What's the single biggest fitness challenge you're facing right now?
Is it staying motivated, finding time to train, nutrition struggles, or something else entirely? No pressure at all, but your insights would be incredibly helpful in shaping what I offer next.
Just hit reply and let me know. It only takes a minute.
Best, [YOUR NAME]
This email uses the principle of reciprocity by asking for a small favor, making them feel valued and heard. It also creates a perception of future value, suggesting that their input will directly lead to better solutions tailored to their needs.
The Breakup
Give a final chance before removing them
Hi [First Name],
This is a quick heads-up that if I don't hear back from you soon, I'll be removing you from my main client communication list. I've sent a few messages recently, hoping to reconnect and see if I could offer any support for your fitness goals.
My aim is always to provide relevant content and solutions. I understand if your priorities have shifted, or if you're no longer interested in receiving updates from me.
I want to respect your inbox. If you'd like to stay in touch and receive occasional tips, new program announcements, and special offers, simply reply to this email or click here: [LINK TO RE-OPT-IN PAGE OR CALENDAR LINK].
Otherwise, this will be the last message you receive from me for a while.
Best, [YOUR NAME]
This email employs the psychological principle of scarcity by creating a deadline for continued access to valuable content. It also subtly asks for a commitment (replying or clicking), making future engagement more likely if they choose to stay.
4 Re-engagement Sequence Mistakes Fitness Coaches Make
| Don't Do This | Do This Instead |
|---|---|
✕ Assuming past clients are gone forever. | Implement a structured re-engagement sequence. |
✕ Only focusing on new client acquisition. | Prioritize client retention and reactivation as a key growth strategy. |
✕ Sending generic, one-off check-in emails. | Craft personalized messages that remind clients of their past successes and your unique solutions. |
✕ Being afraid to 'break up' with inactive contacts. | Regularly clean your email list to improve deliverability and focus on engaged prospects. |
Re-engagement Sequence Timing Guide for Fitness Coaches
When you send matters as much as what you send.
The Miss You
Acknowledge the silence and show you care
The Value Reminder
Remind them why they subscribed
The Survey
Ask what they actually want from you
The Breakup
Give a final chance before removing them
Use after 30-90 days of no opens or clicks.
Customize Re-engagement Sequence for Your Fitness Coach Specialty
Adapt these templates for your specific industry.
Personal Trainers
- Reference specific exercises or routines you worked on together to trigger positive memories.
- Offer a complimentary 're-evaluation session' to assess their current fitness level.
- Share a success story from another client who reactivated and achieved new goals.
Online Fitness Coaches
- Highlight new online programs, challenges, or resources they might have missed.
- Invite them to a free webinar or live Q&A session on a common pain point.
- Suggest a short, personalized video message check-in to rebuild connection.
Group Fitness Coaches
- Remind them of the community aspect and the energy of your classes.
- Offer a 'bring a friend for free' pass to encourage a return.
- Announce new class types, schedules, or special themed events.
Strength Coaches
- Focus on performance metrics and PRs they achieved under your guidance.
- Share insights on new training methodologies or equipment you've incorporated.
- Offer a limited-time 'strength assessment' to identify new areas for gains.
Ready to Save Hours?
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