Win-back Sequence for Game Developers Email Guide
Why Win-back Sequence Emails Fail for Game Developers (And How to Fix Them)
Your last collaboration ended. You moved on.
But what if that past client still needed your unique vision? Many game developers focus solely on acquiring new clients, pouring resources into cold outreach and discovery calls.
Yet, some of your most valuable opportunities might be dormant in your CRM. Past clients already know your quality, your workflow, and your commitment to bringing their visions to life.
They chose you once. A well-crafted win-back sequence doesn't just re-engage.
It reminds them of the specific solutions you provided, the successful outcomes you delivered, and how much you've grown since. It's about reactivating trust and demonstrating continued value, turning a past project into future collaboration.
The templates below are designed to do just that, offering a structured approach to reconnecting and converting former clients into active opportunities.
The Complete 4-Email Win-back Sequence for Game Developers
As a game developer, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Remember
Remind them of the value they received
Hi [First Name],
Remember that intense crunch period on [PREVIOUS PROJECT NAME]? Or the satisfaction when [SPECIFIC CHALLENGE] was finally overcome?
I was just reviewing some of our past collaborations and yours stood out. We achieved some remarkable results together, especially when we [REMIND THEM OF A SPECIFIC SUCCESS].
It got me thinking about the unique challenges you face in [THEIR NICHE/GENRE]. Delivering a truly new game requires constant iteration and a partner who understands the vision.
If you're tackling something new and need a reliable hand to bring it to life, I'd love to hear what you're working on.
Best, [YOUR NAME]
This email uses nostalgia and validates their past experience. By reminding them of a specific positive outcome, it triggers positive associations and reinforces your value. It's not selling, it's recalling shared success, making future collaboration feel natural.
The Update
Share what is new since they last engaged
Hi [First Name],
It's been a while since we connected, and a lot has happened on our end since we worked on [PREVIOUS PROJECT NAME]. Since then, we've refined our approach to [SPECIFIC SERVICE, e.g., multiplayer netcode, procedural generation, art pipelines].
We've also added [NEW CAPABILITY/SERVICE, e.g., expanded our VR/AR dev team, integrated new engine expertise]. These advancements mean we can now offer even more solutions for [THEIR PAIN POINT, e.g., improving game performance, accelerating asset creation, tackling complex physics].
We’re always looking for new projects to apply our evolving expertise. If you're encountering new development hurdles or exploring ambitious concepts, let's catch up.
Best, [YOUR NAME]
This email uses the "new information" bias. By sharing updates and growth, you signal continued relevance and increased value. It subtly addresses potential concerns that you might be static or outdated, positioning you as an evolving, forward-thinking partner.
The Offer
Give a special incentive to return
Hi [First Name],
As a valued past collaborator, I wanted to extend an unique opportunity to you. We're currently offering a limited number of our former clients a [SPECIFIC INCENTIVE, e.g., complimentary 1-hour project consultation, a reduced rate on initial design sprints, priority scheduling for our next available slot].
This is our way of saying thank you for your past trust and showing our commitment to building long-term partnerships. We believe this could be particularly helpful if you're planning your next big project and want to ensure a smooth start.
To claim this, simply reply to this email or book a time directly here: [LINK TO SCHEDULING TOOL]. This offer is available for the next [NUMBER] days.
Best, [YOUR NAME]
This email employs the principle of reciprocity and scarcity. By offering a special, time-limited incentive, it creates a sense of obligation and urgency, encouraging them to act now rather than later. It frames the offer as an exclusive benefit for past loyalty, not a desperate plea.
The Final
Last chance before you move on
Hi [First Name],
This is a quick follow-up regarding the special offer I extended a few days ago for our past clients. We genuinely value the work we did together on [PREVIOUS PROJECT NAME], and I wanted to make sure you didn't miss this chance to reconnect with a [COMPLIMENTARY CONSULTATION/DISCOUNTED SERVICE].
Our schedule for [UPCOMING QUARTER/MONTH] is filling up, and this exclusive opportunity will no longer be available after [DATE/TIME]. If you're currently immersed in game development and see a potential fit for our expertise, now is the moment to reach out.
I'm here to discuss how we can help your next project succeed.
Best, [YOUR NAME]
This email uses the "fear of missing out" (FOMO) and the principle of commitment and consistency. By clearly stating the deadline and the impending loss of the offer, it prompts action. It also subtly reinforces the idea that your services are in demand, making the offer more desirable.
4 Win-back Sequence Mistakes Game Developers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Assuming past clients will automatically remember your value without prompting. | Proactively remind them of specific successful outcomes and the problems you solved together. |
✕ Only focusing on new services without connecting them to previous work. | Frame new capabilities as enhancements to the solutions they already trusted you to provide. |
✕ Sending generic "checking in" emails without a clear purpose or call to action. | Structure your win-back messages with a distinct purpose for each, guiding the client through a re-engagement journey. |
✕ Waiting too long to follow up after an offer, letting the momentum fade. | Implement a clear, time-sensitive follow-up strategy that reinforces urgency without being pushy. |
Win-back Sequence Timing Guide for Game Developers
When you send matters as much as what you send.
The Remember
Remind them of the value they received
The Update
Share what is new since they last engaged
The Offer
Give a special incentive to return
The Final
Last chance before you move on
Use after 3-12 months of no activity.
Customize Win-back Sequence for Your Game Developer Specialty
Adapt these templates for your specific industry.
Beginners
- Focus on simple, clear reminders of past successes, avoiding overly technical jargon.
- Offer basic consultations or resource guides as incentives to re-engage.
- Highlight how your solutions simplify complex development steps they might now be facing.
Intermediate Practitioners
- Showcase how your expanded services address common scaling or optimization challenges.
- Provide case studies or brief examples of how you've helped similar clients overcome mid-level hurdles.
- Suggest a collaborative brainstorming session to explore new project ideas.
Advanced Professionals
- Emphasize your modern expertise in niche areas or emerging technologies relevant to their advanced projects.
- Offer strategic partnership discussions rather than just service pitches.
- Highlight how your team can integrate with theirs to solve highly complex, specialized problems.
Industry Specialists
- Reference specific industry trends or shifts you've observed since your last engagement, positioning yourself as an expert.
- Offer insights into how your updated solutions can give them a competitive edge within their specific market segment.
- Propose a joint venture or a thought leadership collaboration, appealing to their specialist status.
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