Black Friday Sequence for Hair Stylists Email Guide
Why Black Friday Sequence Emails Fail for Hair Stylists (And How to Fix Them)
Your December books are looking a little thin, and Black Friday is just around the corner. Are you ready?
Many hair stylists find themselves scrambling last minute, crafting a single social media post and hoping for a rush. That's not a marketing problem.
That's a sequence problem. A single announcement can't capture attention and drive action.
Your clients need to be primed, informed, and gently nudged, strategically, over several days. That's what a Black Friday sequence does.
It builds anticipation before the deals drop, highlights value while they're available, and creates urgency before they vanish. The email templates below are designed to move your clients from "maybe later" to "booked" without feeling pushy or desperate.
The Complete 5-Email Black Friday Sequence for Hair Stylists
As a hair stylist, your clients trust your recommendations. This 5-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Early Bird
Tease the sale before it starts
Hi [First Name],
The salon buzz is starting, and the holidays are almost here. I've been thinking about how to make your season even brighter.
I've been working on something truly exciting for my clients, something that will help you look and feel incredible as you head into the busiest time of the year. It's not just a small discount.
It's an opportunity to treat yourself or a loved one to the services you've been dreaming of. Next [DAY OF WEEK], I'm sharing all the details.
But I wanted you to hear about it first. Get ready to transform your look and your mood.
Stay tuned.
Best, [YOUR NAME]
This email uses the **curiosity gap** and **exclusivity bias**. By hinting at a special offer without revealing details, it makes the reader feel like an insider, increasing their anticipation and ensuring they open subsequent emails. It's a psychological hook, not a pitch.
The Reveal
Announce the full Black Friday offer
Hi [First Name],
The wait is over. Our Black Friday offer is officially live.
We're making it easier than ever to get the hair you love, or gift it to someone special. This year, we're offering: • [SERVICE 1], [One-line benefit, e.g., 'Perfect for a holiday refresh'] • [SERVICE 2], [One-line benefit, e.g., 'Get that dream color you've always wanted'] • [PRODUCT BUNDLE], [Value statement, e.g., 'Essential care to keep your hair looking salon-fresh'] These deals are available starting today and run until [DATE].
Don't miss your chance to secure your spot or grab a thoughtful gift. [CTA: See all Black Friday deals and book now →]P.S. The first [NUMBER] bookings will receive a complimentary [SMALL ADD-ON SERVICE, e.g., deep conditioning treatment]!
Best, [YOUR NAME]
This email uses **clear value proposition** and **scannability**. The bullet points make the offer easy to digest, appealing to clients looking for quick information. The P.S. Creates a sense of **immediate scarcity** and adds an extra incentive for fast action, tapping into the desire for immediate gratification.
The Reminder
Midday reminder for those who missed it
Hi [First Name],
It's midday, and our Black Friday offers are still going strong. If you haven't had a chance to look yet, now's the perfect time.
Think about those holiday parties, family gatherings, or simply treating yourself after a busy year. This is your opportunity to invest in your look at an exceptional value.
Remember, these aren't just discounts. They're solutions to help you feel confident and beautiful all season long.
From vibrant color to luxurious treatments, we have something for everyone. Our Black Friday deals wrap up on [DATE].
Don't let this chance slip away. [CTA: Book your Black Friday appointment →]
Best, [YOUR NAME]
This email employs the **principle of reciprocity** by reminding clients of the value offered, and the **fear of missing out (FOMO)**. By framing the offers as 'solutions' and emphasizing the limited timeframe, it subtly pressures hesitant clients to act before they regret missing the opportunity.
The Extended
Weekend extension for hesitaters
Hi [First Name],
The Black Friday rush was incredible, and we heard from many of you who needed a little more time to decide. So, we've extended our special offers through the weekend!
This is your second chance to secure those coveted appointments or gift certificates. We know how busy life can get, especially during this time of year.
Whether it's that fresh cut, a stunning color, or a relaxing treatment, our Black Friday pricing is still available until [DATE, e.g., Sunday night]. Take advantage of this extra window.
Don't wait until the last minute again. This extension is truly limited. [CTA: Claim your extended Black Friday offer →]
Best, [YOUR NAME]
This email uses **social proof** (the 'incredible rush') and **reciprocity** (extending due to client demand). It offers a 'second chance,' which can reduce buyer's remorse and encourage those who hesitated due to time constraints, while still maintaining a sense of **scarcity** by clarifying the new, firm deadline.
The Final Call
Cyber Monday last chance
Hi [First Name],
This is it. Our Black Friday and Cyber Monday offers disappear tonight at midnight.
If you've been thinking about a new look, a refreshing treatment, or getting ahead on holiday gifts, this is your absolute final opportunity to do so at these special rates. Imagine stepping into the new year with hair that makes you feel amazing, all because you took action today.
Don't let future you regret missing out. Enrollment closes tonight.
Don't miss your chance to feel confident and beautiful for the holidays. [CTA: Secure your spot before it's too late →]P.S. This is truly the last call.
The clock is ticking.
Best, [YOUR NAME]
This email maximizes **urgency** and **loss aversion**. By clearly stating the absolute final deadline, it triggers the psychological fear of missing out on a beneficial opportunity. The P.S. Reinforces the finality, prompting immediate decision-making before the offer is gone forever.
4 Black Friday Sequence Mistakes Hair Stylists Make
| Don't Do This | Do This Instead |
|---|---|
✕ Only promoting Black Friday on social media. | Integrate email marketing with social media to reach clients on multiple platforms and capture their attention effectively. |
✕ Offering generic percentage discounts on all services. | Create specific, high-value service bundles or gift certificate promotions that appeal to different client needs and offer perceived greater value. |
✕ Waiting until Black Friday to announce deals. | Build anticipation with teaser emails and early bird access to create excitement and prime clients for the upcoming sale. |
✕ Not having a clear call to action or easy booking process. | Ensure direct links to your online booking system or gift certificate purchase pages are prominent and easy to find in all communications. |
Black Friday Sequence Timing Guide for Hair Stylists
When you send matters as much as what you send.
The Early Bird
Tease the sale before it starts
The Reveal
Announce the full Black Friday offer
The Reminder
Midday reminder for those who missed it
The Extended
Weekend extension for hesitaters
The Final Call
Cyber Monday last chance
Start teasing early, peak on Friday, extend through Cyber Monday.
Customize Black Friday Sequence for Your Hair Stylist Specialty
Adapt these templates for your specific industry.
Beginners
- Offer bundles for essential cuts, basic color, or introductory treatments to attract new clients.
- Simplify the booking process by providing step-by-step instructions or a direct link to your scheduling software.
- Emphasize the value and benefits of each service bundle for new clients to build trust and encourage first-time bookings.
Intermediate Practitioners
- Highlight deals on advanced techniques like balayage, complex color corrections, or keratin treatments to appeal to their evolving needs.
- Suggest add-ons: Bundle popular services with complementary treatments, such as a deep conditioning mask with a color service.
- Promote gift certificates: Encourage purchasing gift certificates for friends or family who might want to try something new or upgrade their look.
Advanced Professionals
- Offer exclusive packages that combine multiple premium services, like a full transformation day or a year of personalized hair care.
- Introduce new services: Use Black Friday as an opportunity to launch and discount a modern service, giving loyal clients first access.
- Personalized outreach: Consider a small, segmented email campaign for your most dedicated clients with a unique, high-value offer.
Industry Specialists
- Develop Black Friday packages specifically for bridal trials, extension applications, or specialty styling sessions.
- Showcase expertise: Feature testimonials or before-and-after photos relevant to their specialty within the email sequence.
- Long-term value: Offer discounts on future maintenance appointments when booking a specialty service during Black Friday.
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