Re-engagement Sequence for Hair Stylists Email Guide
Why Re-engagement Sequence Emails Fail for Hair Stylists (And How to Fix Them)
A client you haven't seen in months just walked into your competitor's salon. You feel that pang of missed opportunity.
Keeping your styling chair full isn't just about attracting new faces. Many stylists find that past clients quietly drift away, leaving gaps in their schedule and income.
It's not a reflection on your talent, but often a missed opportunity to reconnect and remind them of the amazing services you offer. A strategic re-engagement sequence can transform those silent departures into enthusiastic returns.
It's about nurturing relationships, reminding clients of your unique touch, and making it easy for them to book again. These aren't desperate pleas, but genuine invitations to experience your expertise once more.
The templates below are crafted to help you reach out effectively, rekindle connections, and ensure your clients never forget the magic you create. They're designed to bring your most valued clients back into your salon, without sounding pushy or salesy.
The Complete 4-Email Re-engagement Sequence for Hair Stylists
As a hair stylist, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Miss You
Acknowledge the silence and show you care
Hi [First Name],
Your client just scrolled past a photo of their last amazing hair day with you. They smiled, then kept scrolling.
It's been a little while since we last saw you in the salon, and we just wanted to reach out and say hello. We've been thinking about you and wondering how your hair journey is going.
We truly value every client who sits in our chair, and we've loved creating those perfect looks for you. If you've been meaning to book an appointment or just need a fresh inspiration, we're here for you.
We'd love to welcome you back and help you feel fantastic again. Just reply to this email or visit our website to schedule your next visit.
We're excited to see you.
Best, [YOUR NAME]
This email uses the principle of social proof by implying the client is valued, and the mere-exposure effect by gently reintroducing your brand. It frames the outreach as care, not a sales pitch, making the client feel appreciated rather than pursued. The absence of a hard sell reduces resistance.
The Value Reminder
Remind them why they subscribed
Hi [First Name],
Your client just tried to recreate a style you did for them. It didn't quite turn out the same.
Do you remember the moment you walked out of the salon with that perfect [SPECIFIC SERVICE, e.g., balayage, fresh cut, vibrant color]? That feeling of confidence and looking your absolute best?
That's the experience we strive to create for every client. We believe your hair should not just look good, but make you feel incredible, reflecting your unique style and personality.
Perhaps you've been busy, or maybe you're just looking for a little refresh. Whatever it is, we want to remind you of the care and expertise we put into every service.
We're always here to help you achieve your hair goals, whether it's a bold new look or maintaining your signature style. Let's recreate that feeling again soon.
Best, [YOUR NAME]
This email triggers nostalgic recall, using the peak-end rule by reminding them of a positive past experience. It also uses the concept of 'future pacing' by inviting them to imagine that positive feeling again, creating a desire for a repeat experience and strengthening the perceived value of your services.
The Survey
Ask what they actually want from you
Hi [First Name],
Your client just saw their reflection and thought, 'It's time for a change, but where do I even start?' It's been a little while since we've connected, and we genuinely want to make sure we're always offering the best possible services and solutions for our clients. Your feedback is incredibly valuable to us.
We'd love to know what you're looking for your hair care and styling needs right now. Are there any new trends you're curious about?
Specific challenges you're facing with your hair? Or perhaps you're just wondering about our latest [NEW SERVICE/PRODUCT]?
Could you take a moment to hit reply and let us know what's on your mind? We're here to listen and help tailor our offerings to exactly what you need.
No pressure, just a genuine desire to connect.
Best, [YOUR NAME]
This email employs the 'foot-in-the-door' technique by asking for a small commitment (a reply) before a larger one (booking). It also utilizes the principle of reciprocity by offering to listen and tailor services, making the client feel heard and valued. This approach gathers valuable insights while subtly re-engaging them.
The Breakup
Give a final chance before removing them
Hi [First Name],
Your client just received another email from you, and they're about to hit 'unsubscribe' if it's not relevant. We haven't heard from you in a while, and we understand that sometimes interests change or inboxes get crowded.
We want to respect your space and make sure we're only sending you content that you find valuable. This will be our last email for a little while if we don't hear back from you.
We'd be sad to see you go, but we also want to keep our client list current and engaged. If you still want to hear from us about hair tips, new services, special offers, or just stay connected, simply click here to confirm your interest: [LINK TO RE-OPT-IN PAGE or simply reply 'Keep me updated'] Otherwise, we'll assume you're ready to part ways for now.
We wish you all the best on your hair journey, wherever it takes you.
Best, [YOUR NAME]
This email uses the psychological principle of loss aversion, making the potential loss of future value (tips, offers) more effective than the gain of an empty inbox. The clear call to action and explicit consequence of inaction create urgency, prompting a decision. It maintains professionalism while setting clear boundaries.
4 Re-engagement Sequence Mistakes Hair Stylists Make
| Don't Do This | Do This Instead |
|---|---|
✕ Sending generic, one-size-fits-all re-engagement emails. | Segment your inactive clients by their last service or stylist, and tailor the message to their specific needs or past experiences. |
✕ Waiting too long to re-engage, making the client feel forgotten. | Implement a CRM or scheduling software to automatically trigger re-engagement messages after a defined period of inactivity, like 3-6 months. |
✕ Focusing solely on discounts or promotions as the only re-engagement tactic. | Offer value first, new style inspiration, hair care tips, or a personalized consultation, before introducing any special offers. |
✕ Not having a clear call to action or making it difficult for clients to book. | Include direct links to your online booking system or a clear instruction to reply to the email to schedule, making the next step effortless. |
Re-engagement Sequence Timing Guide for Hair Stylists
When you send matters as much as what you send.
The Miss You
Acknowledge the silence and show you care
The Value Reminder
Remind them why they subscribed
The Survey
Ask what they actually want from you
The Breakup
Give a final chance before removing them
Use after 30-90 days of no opens or clicks.
Customize Re-engagement Sequence for Your Hair Stylist Specialty
Adapt these templates for your specific industry.
Beginners
- Focus on foundational hair care and styling advice in your re-engagement content.
- Highlight simple, low-commitment services like trims or conditioning treatments.
- Offer a 'Hair Goal Setting' consultation to help them define their look.
Intermediate Practitioners
- Showcase trending styles and color techniques they might be interested in trying.
- Suggest services that build on their previous looks, like subtle highlights or texturizing.
- Invite them to a 'Style Refresh' consultation to evolve their current look.
Advanced Professionals
- Feature modern techniques, specialized treatments, or high-end product lines.
- Offer exclusive access to limited-time services or advanced color corrections.
- Position yourself as an expert who can push the boundaries of their personal style.
Industry Specialists
- Re-engage with content specific to their area of expertise, like seasonal bridal hair trends or advanced color theory.
- Share testimonials or before-and-afters from past clients in their niche.
- Offer a specialized consultation to discuss complex projects or long-term hair goals within their specialty.
Ready to Save Hours?
You now have everything: 4 complete email templates, the psychology behind each one, when to send them, common mistakes to avoid, and how to customize for your niche. Writing this from scratch would take you 4-6 hours. Or...
Get Your Hair Stylists Emails Written In Under 5 Minutes.
You've got the blueprints. Now get them built. Answer a few questions about your hair stylists offer and get all 7 emails written for you. Your voice. Your offer. Ready to send.
Stop guessing what to write. These are the emails that sell hair stylists offers.
One-time payment. No subscription. Credits valid 12 months.