Testimonial Request Sequence for Hair Stylists Email Guide
Why Testimonial Request Sequence Emails Fail for Hair Stylists (And How to Fix Them)
A client leaves your chair, beaming, promising to rebook. But they don't.
And neither do their friends who might have seen their amazing new look. Many stylists pour their heart into every cut and color, only to find their incredible work remains largely unseen by potential new clients.
You know your clients love what you do, but that silent satisfaction doesn't always translate into a booming book. Imagine your online presence filled with glowing reviews, each one a personal endorsement of your skill.
Testimonials are the social proof that transforms casual browsers into loyal clients. They speak louder than any ad, building instant trust and showcasing your unique talent.
This testimonial request sequence is designed to make gathering those powerful endorsements simple, respectful, and effective. Below are battle-tested templates to help you fill your books with ease.
The Complete 3-Email Testimonial Request Sequence for Hair Stylists
As a hair stylist, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Check-in
Ask how things are going and gauge satisfaction
Hi [First Name],
It was such a pleasure having you in the salon recently for your [SERVICE, e.g., balayage/cut and style]. I've been thinking about our conversation and wanted to check in.
How are you loving your new [HAIR ASPECT, e.g., color/cut]? Are you finding the [STYLING TIP/PRODUCT] we discussed helpful for managing it?
My goal is always to ensure you walk out feeling absolutely amazing and confident. Your satisfaction means everything to me.
If there's anything at all you'd like to chat about regarding your hair, please don't hesitate to reply.
Best, [YOUR NAME]
This email uses the 'foot-in-the-door' technique. By asking a low-commitment question about their experience, you open a dialogue without immediately asking for a favor. It also reinforces your commitment to their satisfaction, building goodwill before any request is made.
The Request
Ask for a testimonial with specific, easy prompts
Hi [First Name],
I hope you're still loving your [HAIR ASPECT]! It was truly a joy creating that look for you.
I'm reaching out because client feedback is incredibly important to me. Positive words from people like you help others feel confident choosing my salon for their hair needs.
If you had a moment, would you consider sharing a quick review about your experience? Even a few sentences would mean the world.
To make it super easy, here are a few prompts if you're not sure what to say: • What did you enjoy most about your visit? • How do you feel about your hair now? • Would you recommend my services to a friend? You can simply reply to this email, or click here to leave a review on [PLATFORM, e.g., Google/Yelp]: [LINK TO REVIEW PLATFORM] Thank you so much for your support.
I truly appreciate you.
Best, [YOUR NAME]
This email employs the principle of reciprocity, you've provided a great service, now you're asking for something in return, but making it extremely easy. Providing specific prompts reduces cognitive load and overcomes writer's block, increasing the likelihood of a response. Offering multiple submission methods caters to different preferences.
The Gentle Nudge
Follow up with those who have not responded
Hi [First Name],
Hope you're having a wonderful week! I know how busy life can get, but I just wanted to gently follow up on my previous email regarding a testimonial.
Your kind words truly help my business grow and allow new clients to discover the experience I offer. It makes a real difference.
If you haven't had a chance yet, it would be amazing if you could share a quick thought about your last visit. You can simply reply to this email with a sentence or two, or use this link: [LINK TO REVIEW PLATFORM] No pressure at all, but I genuinely value your feedback.
Thank you again!
Best, [YOUR NAME]
This follow-up uses the 'mere-exposure effect', repeated, gentle contact increases familiarity and positive sentiment without being pushy. It re-states the value proposition (helps business grow) and provides the path of least resistance again, respecting their time while still making the ask.
4 Testimonial Request Sequence Mistakes Hair Stylists Make
| Don't Do This | Do This Instead |
|---|---|
✕ Waiting too long to ask for feedback, letting the positive experience fade. | Send a check-in email within 48-72 hours after their appointment while the experience is fresh in their mind. |
✕ Making the testimonial request vague or difficult to complete. | Provide specific, easy-to-answer prompts and direct links to your preferred review platforms. |
✕ Not following up after the initial request, assuming silence means disinterest. | Send one gentle reminder email a few days later to those who have not yet responded. |
✕ Only asking for testimonials from your absolute best, most vocal clients. | Systematically ask all satisfied clients, as even quiet clients can leave powerful and authentic reviews. |
Testimonial Request Sequence Timing Guide for Hair Stylists
When you send matters as much as what you send.
The Check-in
Ask how things are going and gauge satisfaction
The Request
Ask for a testimonial with specific, easy prompts
The Gentle Nudge
Follow up with those who have not responded
Send after a win, project completion, or positive feedback.
Customize Testimonial Request Sequence for Your Hair Stylist Specialty
Adapt these templates for your specific industry.
Beginners
- Start by asking clients who express direct verbal praise after their service; they are your easiest 'wins'.
- Offer to take a 'before and after' photo (with permission) and suggest they share it with a caption, which can double as a testimonial.
- Keep your request simple and personal, focusing on their specific service and how they feel.
Intermediate Practitioners
- Integrate the testimonial request into your standard post-service follow-up using your CRM or email marketing tools.
- Suggest specific aspects of your service to review, like your consultation process or your unique coloring technique.
- Create a dedicated 'Review Us' page on your website with links to all your preferred platforms.
Advanced Professionals
- Beyond standard reviews, ask for video testimonials, which carry immense weight for high-ticket services or transformations.
- Identify clients who have experienced significant hair transformations and ask for their 'story' of how your services changed their confidence.
- Encourage clients to mention specific products or styling tips you provided, showcasing your expertise and value.
Industry Specialists
- Focus requests on the specific, niche problem you solved for them or the special occasion you made perfect (e.g., bridal hair).
- Ask clients to highlight your unique specialization in their review, helping you attract more niche clientele.
- For bridal clients, send the request after they've received their professional wedding photos, as they'll be reflecting on the entire experience.
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