New Year Sequence for Home Stagers Email Guide
Why New Year Sequence Emails Fail for Home Stagers (And How to Fix Them)
Another year just ended, and your client list feels thinner than last January. Many home stagers find themselves scrambling for bookings in the post-holiday lull, despite their incredible talent and portfolio.
You've probably felt that quiet anxiety, wondering where the next project will come from. It's not about working harder; it's about connecting smarter.
A strategic New Year outreach isn't just a nice-to-have; it's essential for setting a strong foundation for the months ahead. The sequence below is crafted to reignite client interest, showcase your unique value, and fill your calendar long before your competitors even send their first 'Happy New Year' email.
The Complete 4-Email New Year Sequence for Home Stagers
As a home stager, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Reflection
Help them review the past year and identify gaps
Hi [First Name],
The holiday rush has passed, and the quiet of January often brings a moment of reflection. Did your business truly thrive last year?
Did you land those dream projects, or did you feel stretched thin, taking on less-than-ideal work just to keep the calendar full? Many stagers look back and see a mix of successes and missed opportunities.
Maybe you spent too much time on administrative tasks, or perhaps struggled to consistently attract the right type of client. It's a common experience, but it doesn't have to be your story for the year ahead.
What if you could spend less time chasing leads and more time doing what you love, transforming spaces?
Best, [YOUR NAME]
This email uses cognitive dissonance. By highlighting the gap between where they are (past year's reality) and where they want to be (dream projects, less struggle), you create internal tension that drives a desire for change and primes them for a solution.
The Vision
Paint a picture of what their next year could look like
Hi [First Name],
Close your eyes for a moment and : Your calendar is consistently booked with projects that excite you. You're working with ideal real estate agents and homeowners who truly value your expertise.
Your inventory is perfectly curated for high-impact results, not just filling space. You're confidently pricing your services, knowing the incredible return on investment you provide.
The dreaded 'feast or famine' cycle is a distant memory, replaced by steady growth and predictable income. This isn't just a dream.
It's an achievable vision for your staging business, built on strategic planning and proactive client engagement. What would it feel like to step into that reality?
To start each week knowing your schedule is full of meaningful work?
Best, [YOUR NAME]
This email employs future pacing and aspiration activation. By vividly describing an ideal future, you tap into their desires and emotions, making them feel the positive outcomes before they even consider your services. This creates a strong pull towards that envisioned reality.
The Fresh Start
Present your offer as the catalyst for change
Hi [First Name],
The vision of your best year yet isn't just a fantasy, it's a blueprint. And every great blueprint needs a solid foundation.
This is where [YOUR COMPANY NAME] comes in. We understand the unique challenges home stagers face, and we're here to provide the solutions that bridge the gap between where you are and where you want to be.
Our services are designed to: • Maximize property appeal: Create irresistible spaces that captivate buyers online and in person. • Accelerate sales: Help homes sell faster, reducing market time and carrying costs for your clients. • Boost perceived value: improve the property's aesthetics, often leading to higher offers. Ready to transform your client's properties and your business this year?
Let's discuss how our tailored staging solutions can make your vision a reality.
Best, [YOUR NAME]
This email uses a problem-solution framework. It directly connects the client's aspirations (from the previous email) to your specific services as the catalyst. The bullet points provide clear, scannable benefits, positioning your offer as the direct path to their desired outcome.
The Momentum
Create urgency before New Year motivation fades
Hi [First Name],
New Year motivation is powerful, but it's also fleeting. The energy to make real change often fades as the daily grind sets back in.
If you're still considering how to make this year different, remember the cost of inaction. Another year of chasing leads, feeling undervalued, or watching dream projects go to competitors.
Your commitment to a thriving business deserves immediate action. The opportunity to set a strong foundation for the next twelve months is right now, not next month when things get busy again.
Let's ensure your business doesn't just survive this year, but truly flourishes. Schedule a brief call today to explore how we can partner to make your new year vision a consistent reality.
Best, [YOUR NAME]
This email uses loss aversion and the scarcity principle (time-based). It reminds the reader of the negative consequences of procrastination, making the fear of missing out on a better year a powerful motivator. The urgency encourages immediate action before initial motivation wanes.
4 New Year Sequence Mistakes Home Stagers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Relying solely on word-of-mouth referrals without active outreach. | Implement a consistent email marketing sequence to warm up prospects and nurture past client relationships. |
✕ Underpricing services to win bids, eroding profit margins. | Clearly articulate the tangible value and ROI of your staging services, justifying premium pricing. |
✕ Treating every staging project the same, regardless of property type or target buyer. | Develop niche expertise (e.g., luxury, vacant, short-term rental) to offer specialized, high-impact solutions. |
✕ Neglecting follow-up after initial consultations or proposals. | Use a structured follow-up system (CRM) to re-engage potential clients and address any lingering questions. |
New Year Sequence Timing Guide for Home Stagers
When you send matters as much as what you send.
The Reflection
Help them review the past year and identify gaps
The Vision
Paint a picture of what their next year could look like
The Fresh Start
Present your offer as the catalyst for change
The Momentum
Create urgency before New Year motivation fades
Start the last week of December, peak on January 1st.
Customize New Year Sequence for Your Home Stager Specialty
Adapt these templates for your specific industry.
Beginners
- Build a diverse portfolio with before-and-after photos, even with pro-bono or self-funded projects.
- Network actively with local real estate agents, builders, and photographers.
- Invest in foundational education on design principles, color theory, and business basics.
Intermediate Practitioners
- Simplify your inventory management and staging processes with dedicated software or systems.
- Explore specialized staging niches like luxury properties or short-term rentals to command higher fees.
- Develop clear contracts and service agreements to protect your business and manage client expectations.
Advanced Professionals
- Mentor junior stagers or build a team to take on more projects and expand your reach.
- Position yourself as an industry thought leader through speaking engagements or published articles.
- Implement advanced pricing strategies, including consultation fees and tiered service packages.
Industry Specialists
- Curate a high-end inventory that reflects current luxury market trends and buyer expectations.
- Forge exclusive partnerships with luxury real estate brokers and high-end interior designers.
- Master the art of discreet client communication and white-glove service for discerning clientele.
Ready to Save Hours?
You now have everything: 4 complete email templates, the psychology behind each one, when to send them, common mistakes to avoid, and how to customize for your niche. Writing this from scratch would take you 4-6 hours. Or...
Get Your Home Stagers Emails Written In Under 5 Minutes.
You've got the blueprints. Now get them built. Answer a few questions about your home stagers offer and get all 7 emails written for you. Your voice. Your offer. Ready to send.
Stop guessing what to write. These are the emails that sell home stagers offers.
One-time payment. No subscription. Credits valid 12 months.