New Year Sequence for Influencers Email Guide
Why New Year Sequence Emails Fail for Influencers (And How to Fix Them)
You just landed a dream brand deal, but your audience engagement feels flat. You've spent months building your platform.
The content is polished. The aesthetic is perfect.
Then January 1st comes. You post one 'New Year, New Me' message.
Crickets. That's not a content problem.
That's a sequence problem. A single post or email can't carry the weight of a New Year strategy.
Your audience needs to be guided, motivated, and inspired, strategically, over several days. That's what a New Year sequence does.
It helps your audience reflect on their past year, envision their future, and see your solutions as the catalyst for their goals. The templates below are designed to move your followers from passive observers to engaged clients, without sounding desperate or salesy.
They're crafted to build genuine connection and drive action.
The Complete 4-Email New Year Sequence for Influencers
As an influencer, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Reflection
Help them review the past year and identify gaps
Hi [First Name],
Before we rush into new goals, let's pause. Think back to January 1st last year.
What did you promise yourself? What big dreams did you have for your brand, your audience, your income?
Now, look at where you are. Did you hit every milestone?
Did your audience grow the way you hoped? Did you truly feel fulfilled by the collaborations you pursued?
It's easy to dismiss what didn't happen. But those gaps?
They're not failures. They're insights.
They tell you exactly where to focus your energy next. They show you what needs to change for 2024 to be different.
Let's use these insights, not ignore them.
Best, [YOUR NAME]
This email uses cognitive dissonance by creating a gap between past aspirations and current reality. It validates their potential disappointment while reframing 'failures' as 'insights,' making them receptive to solutions without feeling judged. It sets the stage for future content that addresses these identified gaps.
The Vision
Paint a picture of what their next year could look like
Hi [First Name],
Imagine this: It's December next year. You're looking back at a year filled with purpose-driven collaborations, a deeply engaged community, and a consistent flow of income that truly reflects your value.
No more chasing fleeting trends. No more accepting deals that don't align with your brand.
Instead, you're confidently creating content that resonates, attracting your ideal clients, and building a sustainable business around your passion. Your CRM is organized.
Your email marketing tools are working for you, not against you. Your scheduling software makes managing calls effortless.
You're spending less time on administrative tasks and more time on what you love: creating and connecting. This isn't just a dream.
It's an achievable reality. The key is intentionality and the right support.
Are you ready to stop wishing and start building?
Best, [YOUR NAME]
This email employs vivid future pacing, allowing the reader to emotionally experience a desired future state. It uses aspirational language to tap into their hopes and desires, creating a strong emotional pull towards the transformation offered. By subtly hinting at solutions (CRM, email marketing tools), it primes them for the upcoming offer.
The Fresh Start
Present your offer as the catalyst for change
Hi [First Name],
You've reflected on your journey. You've envisioned a powerful 2024.
Now, how do you bridge the gap between where you are and where you want to be? This New Year, I'm introducing [PRODUCT NAME], a solution designed specifically for influencers like you, ready to turn ambition into tangible results. [PRODUCT NAME] helps you: • simplify your client outreach, so you attract better brand deals. • improve your content strategy, ensuring every post builds your community. • Automate your backend tasks, freeing up hours of your valuable time.
No more guessing. No more wasted effort.
Just clear steps and proven frameworks to improve your influencer business. This is your chance to build the sustainable, effective brand you've always wanted. [CTA: Discover how [PRODUCT NAME] can change your year →]
Best, [YOUR NAME]
This email delivers the solution after building both problem awareness and aspirational vision. It uses a clear, benefit-oriented list to articulate value, directly linking [PRODUCT NAME] to the pain points and desires previously established. The call to action is direct and focused on transformation, not just features.
The Momentum
Create urgency before New Year motivation fades
Hi [First Name],
It's easy for New Year motivation to fade. The initial spark of ambition can quickly get buried under daily tasks and old habits.
Don't let that happen to your 2024 vision. Remember that feeling of excitement when you imagined your ideal year?
That clarity about what needed to change? That momentum is precious, and it's meant to be acted upon. [PRODUCT NAME] isn't just another tool.
It's the catalyst to sustain that momentum. It's the framework that ensures your intentions translate into consistent action and real results, long after the New Year glow has dimmed.
This is your opportunity to lock in your commitment to a better year. Don't let your big goals become another 'I'll get to it later.' The time to build your dream influencer business is now, while your drive is strongest. [CTA: Secure your transformation with [PRODUCT NAME] today →]
Best, [YOUR NAME]
This email taps into the fear of regression and lost motivation, a common experience after the initial New Year surge. It reframes [PRODUCT NAME] as a solution to sustain commitment and prevent procrastination. By emphasizing the fleeting nature of motivation, it creates a psychological urgency to act while the reader's resolve is still high.
4 New Year Sequence Mistakes Influencers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Focusing only on follower count as a measure of success. | Prioritize engagement rates and meaningful connections over vanity metrics. A smaller, highly engaged audience is more valuable to brands. |
✕ Accepting every brand deal that comes their way, regardless of fit. | Be selective with collaborations. Only partner with brands that genuinely align with your values and audience interests to maintain authenticity. |
✕ Neglecting to build an email list, relying solely on social media algorithms. | Cultivate a direct line of communication with your audience through an email list. This provides a stable platform independent of changing social media rules. |
✕ Underpricing their services or offering too much for free. | Understand and confidently communicate your value. Create clear service packages and rates that reflect your expertise and the results you deliver to brands. |
New Year Sequence Timing Guide for Influencers
When you send matters as much as what you send.
The Reflection
Help them review the past year and identify gaps
The Vision
Paint a picture of what their next year could look like
The Fresh Start
Present your offer as the catalyst for change
The Momentum
Create urgency before New Year motivation fades
Start the last week of December, peak on January 1st.
Customize New Year Sequence for Your Influencer Specialty
Adapt these templates for your specific industry.
Micro-Influencers
- Focus on building deep, authentic connections within your niche. Your smaller, highly engaged audience is your biggest asset for brands seeking genuine influence.
- Use user-generated content from your followers to showcase community and build trust. This amplifies your reach and credibility.
- Experiment with direct messaging and interactive stories to build one-on-one relationships, turning followers into loyal advocates.
Macro-Influencers
- Implement a CRM to manage a larger volume of brand inquiries and collaborations efficiently. Organization is key to scaling.
- Delegate administrative tasks like scheduling and initial outreach to a team member or virtual assistant to free up your time for content creation and high-level strategy.
- Develop comprehensive media kits that clearly outline your reach, demographics, and past success stories to attract premium brand partnerships.
Niche Influencers
- Deepen your expertise within your specific niche. Become the go-to authority by consistently delivering specialized, high-value content.
- Actively participate in niche-specific online communities and forums to demonstrate your knowledge and connect with potential collaborators or brands.
- Create specialized services or digital products tailored exactly to the unique needs and interests of your niche audience.
Brand Ambassadors
- Go beyond simple promotion; integrate the brand's message into your lifestyle and content in a way that feels organic and authentic to your audience.
- Provide regular, detailed feedback to the brands you represent. Your insights from the ground can be invaluable for their marketing strategies.
- Proactively pitch new content ideas or campaign activations to your partner brands, demonstrating your commitment and creative initiative.
Ready to Save Hours?
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