Testimonial Request Sequence for Karate Schools Email Guide
Why Testimonial Request Sequence Emails Fail for Karate Schools (And How to Fix Them)
A prospective student calls, excited about your classes, but then asks, "Do you have any testimonials I can read?" Without compelling stories, that interest can quickly fade. Many potential students seek social proof before committing to a new dojo.
They want to hear directly from others who have experienced the benefits of your instruction. Without authentic voices sharing their journey, you leave a significant gap in your marketing, missing the chance to convert curiosity into commitment.
Powerful testimonials don't just fill website space; they build trust, validate your teaching methods, and inspire new enrollments. They transform hesitant inquiries into confident sign-ups, showcasing the real-world impact of your martial arts programs and the growth your students achieve.
This sequence provides the battle-tested emails you need to gather those compelling stories, turning your satisfied students into your most effective advocates and filling your dojo with dedicated learners.
The Complete 3-Email Testimonial Request Sequence for Karate Schools
As a karate school, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Check-in
Ask how things are going and gauge satisfaction
Hi [First Name],
Your journey here at [YOUR DOJO NAME] matters to us. We’re always striving to create the best possible experience for our students, and your feedback is a vital part of that.
How are things going with your training? Are you finding the classes challenging and rewarding?
Have you noticed progress in your technique, discipline, or confidence? We'd love to hear about your experience, good or bad.
Your insights help us understand what we’re doing well and where we can improve. Simply reply to this email to share your thoughts.
We're here to listen.
Best, [YOUR NAME]
This email uses the principle of reciprocity. By genuinely asking for feedback and showing you value their opinion, you create a sense of goodwill. It's a low-friction way to gauge satisfaction without immediately asking for a favor, preparing the ground for a future request. It also helps identify potential issues before they escalate.
The Request
Ask for a testimonial with specific, easy prompts
Hi [First Name],
We’re incredibly proud of the progress our students make, and we believe their stories are the best way to inspire others. We’ve seen you achieve so much since joining [YOUR DOJO NAME], and your experience could truly motivate someone considering their own martial arts journey.
Would you be willing to share a brief testimonial about your time with us? It doesn't need to be long.
Even a few sentences about what you've learned, how it's impacted you, or what you enjoy most about our dojo would be incredibly helpful. To make it easy, you can simply click here to share your thoughts: [LINK TO TESTIMONIAL FORM/PAGE] Thank you for considering this request.
Your support means a great deal.
Best, [YOUR NAME]
This email employs the power of social proof and altruism. By framing the request as an opportunity to 'inspire others,' you appeal to their desire to help. Providing specific prompts and a clear link reduces cognitive load, making it easier for the recipient to complete the task. The 'small favor' language minimizes the perceived effort.
The Gentle Nudge
Follow up with those who have not responded
Hi [First Name],
Just a gentle follow-up regarding our request for a testimonial. We understand how busy life can get, and things sometimes slip through the cracks.
We genuinely value your perspective and believe your story could make a real difference for someone considering joining our dojo. If you've had a moment to reflect on your journey with us, we'd still be honored to hear from you.
Remember, it doesn't need to be a grand statement. A few honest sentences about your favorite class, a skill you've mastered, or the friendly atmosphere is perfect.
You can share your thoughts quickly and easily right here: [LINK TO TESTIMONIAL FORM/PAGE] Thank you again for your time and consideration.
Best, [YOUR NAME]
This email uses the principle of consistency and gentle persistence. It provides a non-pressuring reminder, assuming good intent rather than forgetfulness. By reiterating the ease of the task and the impact their story can have, it gently nudges them towards completing the request without creating resentment. It also provides another opportunity for them to act if the first email was missed or forgotten.
4 Testimonial Request Sequence Mistakes Karate Schools Make
| Don't Do This | Do This Instead |
|---|---|
✕ Only asking for testimonials from long-term, high-ranking students. | Actively seek testimonials from students at all levels, including beginners and those who have recently achieved a new belt, as their fresh perspectives are highly relatable to new prospects. |
✕ Making the testimonial submission process complicated or lengthy. | Provide a simple, mobile-friendly form with clear, specific prompts, or even offer to take a quick video clip on your phone after class. |
✕ Waiting too long after a student achieves a milestone or expresses satisfaction to ask. | Ask for a testimonial immediately after a student earns a new belt, wins a competition, or verbally expresses how much they enjoy a class, while their positive emotions are strongest. |
✕ Not explaining *why* their testimonial is important to the dojo. | Clearly communicate that their story helps inspire new students and strengthens the dojo community, making them feel like a valued contributor rather than just fulfilling a marketing need. |
Testimonial Request Sequence Timing Guide for Karate Schools
When you send matters as much as what you send.
The Check-in
Ask how things are going and gauge satisfaction
The Request
Ask for a testimonial with specific, easy prompts
The Gentle Nudge
Follow up with those who have not responded
Send after a win, project completion, or positive feedback.
Customize Testimonial Request Sequence for Your Karate School Specialty
Adapt these templates for your specific industry.
Beginners
- Focus prompts on initial anxieties, overcoming challenges, and the welcoming atmosphere.
- Ask about the first class experience, what made them join, and early confidence boosts.
- Encourage short, effective statements about feeling supported and seeing quick progress.
Intermediate Practitioners
- Ask about specific skill development, breaking through plateaus, and the depth of instruction.
- Prompt them to describe how their discipline and focus have improved beyond the dojo.
- Suggest they mention their favorite techniques or how instructors help them refine their form.
Advanced Professionals
- Encourage reflections on mastery, leadership opportunities, and the journey to black belt.
- Ask about the philosophical aspects of their training and how it shapes their character.
- Prompt them to discuss their role in mentoring others and the dojo's impact on their long-term growth.
Industry Specialists (e.g., parents of children with ADHD, self-defense for women)
- Tailor prompts to their specific needs: 'How has karate helped your child with focus?' or 'How has self-defense training impacted your sense of security?'
- Ask for specific examples of how the dojo environment addresses their unique challenges.
- Suggest they highlight the specialized instruction or community support they've received.
Ready to Save Hours?
You now have everything: 3 complete email templates, the psychology behind each one, when to send them, common mistakes to avoid, and how to customize for your niche. Writing this from scratch would take you 4-6 hours. Or...
Get Your Karate Schools Emails Written In Under 5 Minutes.
You've got the blueprints. Now get them built. Answer a few questions about your karate schools offer and get all 7 emails written for you. Your voice. Your offer. Ready to send.
Stop guessing what to write. These are the emails that sell karate schools offers.
One-time payment. No subscription. Credits valid 12 months.