Black Friday Sequence for Kennels Email Guide
Why Black Friday Sequence Emails Fail for Kennels (And How to Fix Them)
Your best client calls last minute, needing a week-long stay, but your calendar is a mess. You have to turn them away.
You know the feeling: the holiday rush is coming, and you're scrambling to fill every slot, hoping to maximize revenue. A strategic Black Friday sequence lets you secure those crucial holiday bookings long before the rush.
It builds anticipation, offers irresistible value, and ensures your kennel is bustling with happy furry clients and satisfied owners. The email templates below are designed to warm up your audience and drive action, turning interest into guaranteed stays.
The Complete 5-Email Black Friday Sequence for Kennels
As a kennel, your clients trust your recommendations. This 5-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Early Bird
Tease the sale before it starts
Hi [First Name],
The holidays are approaching fast. Soon, pet parents everywhere will be looking for the perfect, safe place for their beloved companions when they travel or host family.
You want to be their first choice. We've been planning something to make securing those spots easier and more rewarding for you.
Next [DAY], we're revealing a limited-time opportunity to lock in essential kennel services and unique experiences at a value you won't want to miss. We wanted you to be among the first to know.
Keep an eye on your inbox.
Best, [YOUR NAME]
This email uses the principle of "early access" and "insider information" to create a sense of privilege. It hints at value without revealing specifics, building curiosity and anticipation for the main offer. It also taps into the common stress point of holiday planning for pet owners.
The Reveal
Announce the full Black Friday offer
Hi [First Name],
The wait is over. Our Black Friday offers are now live, designed to give your furry family the best care while giving you peace of mind. Here’s what you can secure today: • [SERVICE 1], [One-line benefit, e.g., "Extended stay packages for holiday travel"] • [SERVICE 2], [One-line benefit, e.g., "Special grooming bundles to keep coats pristine"] • [SERVICE 3], [One-line benefit, e.g., "Discounted training sessions for a well-behaved pet"] These deals are available for a limited time only. Ensure your pet's comfort and happiness through the busy season. [CTA: Explore all Black Friday deals →]
Best, [YOUR NAME]
This email delivers on the promise of the teaser. It uses clear, scannable bullet points to present the offer's value directly and efficiently. The sense of urgency is implied by the "limited time" phrase, prompting immediate consideration.
The Reminder
Midday reminder for those who missed it
Hi [First Name],
Just a quick reminder: our Black Friday offers are still available, but not for much longer. Many pet parents are already securing their spots and special services for the upcoming holiday season.
You don't want to be left wishing you had acted sooner. Think about the convenience of having your pet's care planned and paid for at an exceptional value.
Imagine the peace of mind knowing they're in trusted hands. If you've been considering giving your pet the best care this season, now is the time to act. [CTA: Secure your savings now →]
Best, [YOUR NAME]
This email uses FOMO (Fear Of Missing Out) by highlighting that others are already taking advantage of the offer. It also uses future pacing, prompting the reader to imagine the positive outcomes of acting now versus the regret of missing out, appealing to both gain and loss aversion.
The Extended
Weekend extension for hesitaters
Hi [First Name],
We heard from several clients who needed just a little more time to finalize their plans. So, we've decided to extend our Black Friday offers through the weekend.
This is your chance if you haven't yet taken advantage of these exceptional savings. You still have the opportunity to secure discounted boarding, grooming packages, or training sessions that will make your pet's holiday season special.
Don't let this extra window close without ensuring your furry friend is cared for. [CTA: Claim your extended deals →]
Best, [YOUR NAME]
This email uses the psychological principle of perceived generosity, making the extension feel like a special accommodation. However, it maintains a subtle urgency by framing it as an "extra window" that will still close, encouraging action without being overly aggressive.
The Final Call
Cyber Monday last chance
Hi [First Name],
This is it. The absolute final call.
Our Black Friday offers, including special rates on boarding, luxurious grooming, and effective training programs, will disappear at midnight tonight. This is your very last opportunity to lock in these prices for the upcoming busy season.
After tonight, these specific deals will not return. Don't let this chance to provide exceptional care for your pet, while also saving significantly, slip away.
Make sure your pet's holiday plans are secure. [CTA: Final chance to save →]
Best, [YOUR NAME]
This email employs extreme urgency and scarcity. By clearly stating "absolute final call" and "will disappear at midnight," it creates a strong sense of impending loss, triggering immediate decision-making. It reinforces that this is a unique, non-recurring opportunity.
4 Black Friday Sequence Mistakes Kennels Make
| Don't Do This | Do This Instead |
|---|---|
✕ Waiting until the last minute to book holiday boarding. | Encourage pre-booking with incentives like early bird discounts or guaranteed spots. |
✕ Not offering bundled services (e.g., boarding + grooming + training). | Create attractive packages that provide more value and increase average client spend. |
✕ Relying solely on word-of-mouth for new client acquisition. | Implement targeted email marketing campaigns and referral programs to expand reach. |
✕ Failing to collect pet-specific preferences and health notes digitally. | Utilize CRM or scheduling software to centralize client and pet data for personalized care. |
Black Friday Sequence Timing Guide for Kennels
When you send matters as much as what you send.
The Early Bird
Tease the sale before it starts
The Reveal
Announce the full Black Friday offer
The Reminder
Midday reminder for those who missed it
The Extended
Weekend extension for hesitaters
The Final Call
Cyber Monday last chance
Start teasing early, peak on Friday, extend through Cyber Monday.
Customize Black Friday Sequence for Your Kennel Specialty
Adapt these templates for your specific industry.
Beginners
- Focus on building a strong reputation through exceptional basic care and consistent client communication.
- Start with a simple booking system, even paper-based, before scaling to complex software.
- Offer introductory tours of your facility to new pet parents to build trust immediately.
Intermediate Practitioners
- Implement a loyalty program to reward repeat clients and encourage consistent bookings.
- Explore specialized services like senior pet care or puppy socialization classes to diversify your offerings.
- Invest in professional photography for your facility and pet guests to enhance your online presence.
Advanced Professionals
- Develop unique, branded enrichment programs for long-term stays that differentiate your kennel.
- Form partnerships with local vets, groomers, and pet supply stores for cross-promotion and referrals.
- Train staff on advanced animal behavior techniques to handle a wider range of pet personalities and needs.
Industry Specialists
- Position your kennel as an expert in a specific breed or type of care (e.g., reactive dog boarding, luxury cat hotel).
- Host educational workshops or webinars for pet owners on topics like separation anxiety or positive reinforcement.
- Simplify operations with advanced CRM and scheduling software to manage multiple locations or high client volumes efficiently.
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