Cart Abandonment Sequence for Kennels Email Guide
Why Cart Abandonment Sequence Emails Fail for Kennels (And How to Fix Them)
A family calls, desperate for a last-minute boarding spot. You check your calendar, but then realize a pending reservation for that exact date never completed.
Many kennel owners experience the frustration of potential clients starting the booking process, only to disappear before confirming their pet's stay. This isn't a problem with your services; it's a gap in your follow-up.
A single abandoned cart isn't a lost client, it's an opportunity to re-engage. Your clients need gentle reminders, reassurance, and sometimes, a little push to complete their reservation.
A well-crafted cart abandonment sequence guides them back, turning hesitation into confirmed bookings. The templates below are designed to bring those clients back, helping you fill more spots without sounding pushy or desperate.
The Complete 3-Email Cart Abandonment Sequence for Kennels
As a kennel, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Oops
Remind them they left items behind
Hi [First Name],
We noticed you were checking out our services for your pet's stay, but didn't quite finish your reservation. Life gets busy, and it's easy for things to slip through the cracks.
Your pet's comfort and safety are important to us, and we want to make sure you have everything you need for their upcoming visit. Your selected dates and services are still waiting for you.
Picking up where you left off is simple, just click the link below to complete your booking and secure your pet's spot. Don't let a forgotten step lead to a missed reservation.
We're here to help ensure your pet gets the best care while you're away. [Link to complete reservation]
Best, [YOUR NAME]
This email uses a gentle, non-accusatory tone to remind the client of their incomplete booking. It uses the Zeigarnik effect, where people remember incomplete tasks better than completed ones, prompting them to finish. The focus is on convenience and the benefit to their pet, not on selling.
The Reason
Address common checkout concerns
Hi [First Name],
Booking care for a beloved pet can bring up questions or hesitations. We understand that you want the best for your furry family member, and sometimes, a quick question can pause the entire process.
Perhaps you're wondering about our feeding routines, exercise schedules, or how we handle special medical needs. Maybe you're concerned about sudden plan changes, or simply need more details on our facility's safety protocols.
We've built our kennel with these concerns in mind. Our team is dedicated to providing a safe, fun, and comfortable environment for every guest, addressing individual needs with care and professionalism.
If you had any questions that stopped you from completing your reservation, please reply to this email. We're happy to provide answers and peace of mind before your pet's stay. [Link to FAQs or contact page]
Best, [YOUR NAME]
This email employs empathy and addresses potential objections proactively. By acknowledging common client concerns, it builds trust and demonstrates understanding. It reduces perceived risk by offering direct solutions and information, making the client feel heard and supported, which can overcome their hesitation.
The Rescue
Offer help or incentive to complete purchase
Hi [First Name],
Your pet's reservation is still pending, and we'd love to welcome them to our kennel. We know how important it is to secure reliable care for your companion.
Sometimes, a small incentive can make all the difference. For our first-time clients, we're including a special perk: complimentary extra playtime or a refreshing bath before pickup on your pet's initial stay.
It's our way of saying thank you for choosing us. Our spots do fill up quickly, especially during peak seasons.
Completing your reservation soon ensures your pet has a guaranteed place with us, allowing you to travel with complete peace of mind. If you need any assistance, or want to claim your special perk, simply click below.
We're ready to help you finalize everything. [Link to complete reservation or contact us]
Best, [YOUR NAME]
This email uses the principle of reciprocity by offering a small, tangible benefit to encourage completion. It also introduces a subtle sense of urgency and scarcity, reminding the client that kennel spots are limited. This combination of incentive and mild pressure can be highly effective in prompting action from those who were on the fence.
4 Cart Abandonment Sequence Mistakes Kennels Make
| Don't Do This | Do This Instead |
|---|---|
✕ Relying solely on phone calls for booking inquiries, leading to missed opportunities. | Implement an intuitive online booking system that captures client and pet details, even if the reservation isn't immediately completed. |
✕ Not clearly outlining all services and pricing upfront, causing confusion during checkout. | Provide transparent, easy-to-understand service descriptions and pricing on your website, reducing questions and friction at the payment stage. |
✕ Ignoring clients who start a reservation but don't finish, assuming they found another kennel. | Deploy an automated cart abandonment sequence to re-engage these potential clients, addressing their concerns and offering assistance. |
✕ Making the booking process overly complicated with too many steps or unnecessary questions. | Simplify your online reservation form to collect essential information first, allowing for a quicker and smoother checkout experience. |
Cart Abandonment Sequence Timing Guide for Kennels
When you send matters as much as what you send.
The Oops
Remind them they left items behind
The Reason
Address common checkout concerns
The Rescue
Offer help or incentive to complete purchase
Time-sensitive. Send the first email within 1 hour.
Customize Cart Abandonment Sequence for Your Kennel Specialty
Adapt these templates for your specific industry.
Beginners
- Start with a simple, two-email abandonment sequence focused on reminding and offering direct help.
- Ensure your booking form is as straightforward as possible, minimizing required fields.
- Highlight your kennel's basic safety measures and comfort features in your follow-up emails.
Intermediate Practitioners
- Segment your abandonment emails based on the specific service (boarding, grooming, training) left in the cart to tailor your message.
- Personalize emails using the client's name and, if collected, their pet's name to create a stronger connection.
- Integrate your email marketing with your CRM to track abandonment reasons and follow-up effectiveness.
Advanced Professionals
- A/B test different subject lines, call-to-actions, and incentive offers within your abandonment sequences.
- Use dynamic content to automatically display the exact dates and services the client had in their cart.
- Analyze data on common abandonment points in your booking flow to identify and fix underlying website usability issues.
Industry Specialists
- Emphasize the unique, specialized care or luxury amenities that differentiate your kennel in your abandonment messages.
- Address specific concerns relevant to your niche (e.g., breed-specific care, advanced training curriculum details) directly.
- Highlight exclusive benefits or membership tiers for your target clientele, reinforcing the value of your specialized services.
Ready to Save Hours?
You now have everything: 3 complete email templates, the psychology behind each one, when to send them, common mistakes to avoid, and how to customize for your niche. Writing this from scratch would take you 4-6 hours. Or...
Get Your Kennels Emails Written In Under 5 Minutes.
You've got the blueprints. Now get them built. Answer a few questions about your kennels offer and get all 7 emails written for you. Your voice. Your offer. Ready to send.
Stop guessing what to write. These are the emails that sell kennels offers.
One-time payment. No subscription. Credits valid 12 months.