Cart Closer Sequence for Kennels Email Guide
Why Cart Closer Sequence Emails Fail for Kennels (And How to Fix Them)
A potential client just spent 15 minutes building their perfect booking, only to vanish at the final step. You've invested in a great website and services, but many prospective clients browse, select services, and then disappear before confirming their reservation.
This isn't a problem with your kennel's quality; it's a common hurdle in the digital booking process. A strategic cart closer sequence gently reminds them, addresses their hesitations, and provides that final nudge they need to complete their reservation.
The templates below are designed to bring those hesitant clients back, turning interest into confirmed stays for your furry guests.
The Complete 3-Email Cart Closer Sequence for Kennels
As a kennel, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Reminder
Gently remind them they left something behind
Hi [First Name],
We noticed you were putting together a reservation for your pet at our kennel recently, but didn't quite finish up. Perhaps you got sidetracked, or maybe the doorbell rang.
Life happens, and it's easy to forget those last few clicks. Your selected dates and services for [PET'S NAME, IF KNOWN/POSSIBLE TO PULL] are still waiting for you.
We'd love to welcome your furry family member. If you'd like to complete your booking, simply click here: [LINK TO ABANDONED CART] If you have any questions, please don't hesitate to reply to this email.
Best, [YOUR NAME]
This email uses the Zeigarnik effect. By reminding them of an incomplete task, it creates a psychological tension that motivates them to finish what they started. It's a gentle nudge, not a hard sell, appealing to their inherent desire for completion.
The Objection Buster
Address the likely reason they hesitated
Hi [First Name],
Sometimes, when booking a new service for our beloved pets, a few 'what ifs' pop into our minds. Maybe you're wondering about our feeding routines, how we handle shy dogs, or if there's enough playtime.
These are all valid concerns, and we want you to feel completely at ease. We understand that leaving your pet can feel like a big decision.
That's why we prioritize individualized care, ample outdoor time, and constant supervision. We're here to provide a safe, fun, and comfortable 'home away from home' for every guest.
If you have any specific questions that might be holding you back, please reply to this email. We're happy to chat through them and ensure all your concerns are addressed.
Best, [YOUR NAME]
This email employs the principle of pre-emptive problem-solving. By anticipating common objections (safety, care, anxiety about leaving a pet) and addressing them directly, it reduces cognitive friction and builds trust. It shifts the focus from 'selling' to 'reassuring'.
The Incentive
Offer a small bonus or discount to close the sale
Hi [First Name],
Your pet's comfort and happiness are our top priority. We truly believe they'll have a wonderful time with us, and we don't want you to miss out.
Since you're still considering a booking, we'd like to offer a little something extra to make that final decision easier. For the next 48 hours, complete your reservation and receive a complimentary 'Goodie Bag' upon check-in, filled with treats and a new toy for your furry friend.
It's our way of saying welcome! This offer expires soon, so please don't delay.
Complete your booking here: [LINK TO ABANDONED CART] We can't wait to meet your pet!
Best, [YOUR NAME]
This email uses the scarcity principle and the power of a small incentive. By creating a time-sensitive offer and adding a tangible bonus, it triggers a sense of urgency and increases the perceived value of completing the booking. The 'Goodie Bag' also taps into the client's emotional bond with their pet.
4 Cart Closer Sequence Mistakes Kennels Make
| Don't Do This | Do This Instead |
|---|---|
✕ Assuming clients understand all your service details from the website. | Proactively explain key aspects of daily routines, feeding, and play in your follow-up communications. |
✕ Not having a clear process for handling last-minute booking changes or cancellations. | Implement a flexible booking system and communicate policies clearly, reducing client anxiety. |
✕ Failing to personalize communication, treating every client inquiry the same. | Use CRM notes to remember pet names, specific needs, or previous stays, making interactions feel more personal. |
✕ Overlooking the importance of post-stay follow-up. | Send a thank you email and encourage reviews, building long-term client loyalty and trust. |
Cart Closer Sequence Timing Guide for Kennels
When you send matters as much as what you send.
The Reminder
Gently remind them they left something behind
The Objection Buster
Address the likely reason they hesitated
The Incentive
Offer a small bonus or discount to close the sale
Send within 1-24 hours of cart abandonment for best results.
Customize Cart Closer Sequence for Your Kennel Specialty
Adapt these templates for your specific industry.
Beginners
- Focus on clear, step-by-step booking instructions.
- Provide a comprehensive FAQ section addressing basic pet care concerns.
- Offer a virtual tour or video of your facilities to build confidence.
Intermediate Practitioners
- Highlight advanced services like specialized training, grooming add-ons, or live webcams.
- Suggest loyalty programs or multi-stay discounts to encourage repeat business.
- Showcase testimonials from clients with similar pet care needs.
Advanced Professionals
- Emphasize your staff's certifications, specialized training, or veterinary partnerships.
- Detail your emergency protocols and advanced medical care options.
- Offer personalized consultation calls to discuss specific pet requirements before booking.
Industry Specialists
- Showcase your experience with specific breeds or working dogs, including specialized exercise or dietary programs.
- Highlight your ability to accommodate unique schedules or handling requirements for competitive animals.
- Provide references from other professionals or specialized pet organizations.
Ready to Save Hours?
You now have everything: 3 complete email templates, the psychology behind each one, when to send them, common mistakes to avoid, and how to customize for your niche. Writing this from scratch would take you 4-6 hours. Or...
Get Your Kennels Emails Written In Under 5 Minutes.
You've got the blueprints. Now get them built. Answer a few questions about your kennels offer and get all 7 emails written for you. Your voice. Your offer. Ready to send.
Stop guessing what to write. These are the emails that sell kennels offers.
One-time payment. No subscription. Credits valid 12 months.