New Year Sequence for Kennels Email Guide
Why New Year Sequence Emails Fail for Kennels (And How to Fix Them)
Another year ends, and you're still managing bookings with scattered notes and endless phone calls. A kennel cannot truly thrive on reactive measures alone.
Relying on last-minute solutions and fragmented systems inevitably leads to missed opportunities and overwhelmed staff. Imagine a New Year where your kennel runs like a well-oiled machine, client communication is effortless, and your team is focused on providing top-tier pet care, not administrative headaches.
The sequence below offers a strategic roadmap to help you review, envision, and implement changes for a thriving year ahead.
The Complete 4-Email New Year Sequence for Kennels
As a kennel, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Reflection
Help them review the past year and identify gaps
Hi [First Name],
Another year has wrapped, and the question lingers: did your kennel achieve everything it could have? Take a moment to honestly reflect.
Were there days your staff felt overwhelmed by paperwork instead of focusing on the animals? Did you miss out on bookings because your system couldn't handle the influx?
Were client inquiries sometimes lost in the shuffle? Consider the feedback you received, or perhaps, didn't receive.
What processes worked well, and what felt like a constant struggle? Identifying these gaps now is the first step toward a more efficient and profitable future.
It's not about dwelling on what went wrong, but understanding where the biggest opportunities for improvement lie. This clarity is invaluable as you plan for the coming months.
Best, [YOUR NAME]
This email uses cognitive dissonance. By highlighting the gap between where they are (past year's struggles) and where they want to be (a thriving kennel), you create internal tension that drives a desire for change and makes them receptive to a solution.
The Vision
Paint a picture of what their next year could look like
Hi [First Name],
Now that you've honestly looked back, let's look forward to what's possible for your kennel in the new year. Imagine a system where every booking is managed precisely, client updates are automated, and your team has more dedicated time for animal care.
Picture a year with fewer last-minute cancellations due to clear communication, and more happy clients leaving glowing reviews. What if you could forecast your busiest periods with accuracy, ensuring you're always adequately staffed and prepared?
Think about the peace of mind that comes from knowing your operations are streamlined, allowing you to focus on growth and enhancing your services. This isn't just a fantasy.
It's the tangible result of intentional planning and implementing the right solutions. Hold onto this vision, it's your compass for the coming year.
Best, [YOUR NAME]
This email employs future pacing and emotional appeal. By painting a vivid picture of a desirable future, it taps into the reader's aspirations and motivates them to seek out the tools or strategies that can help them achieve this improved reality.
The Fresh Start
Present your offer as the catalyst for change
Hi [First Name],
That vision of a calmer, more profitable kennel isn't just a dream, it's within reach. You've identified the gaps, and now it's time to bridge them with a fresh start.
We’ve developed [PRODUCT NAME] specifically to address the common challenges faced by kennel owners. It’s designed to transform your New Year by providing clear, practical steps and practical solutions.
With [PRODUCT NAME], you can expect: • Streamlined booking processes, reducing administrative burden and errors. • Enhanced client communication, building stronger relationships and trust. • Improved staff coordination, helping your team and boosting efficiency. • Clear performance insights, guiding your growth and decision-making. This isn't about adding more to your plate; it's about simplifying what's already there and giving you the tools to truly thrive.
It’s the catalyst for the change you envisioned.
Best, [YOUR NAME]
This email acts as the bridge between the problem and the solution. It directly presents the offer, [PRODUCT NAME], as the answer to the previously identified pain points and the pathway to the desired future. The use of bullet points makes the benefits clear and scannable, directly addressing their needs.
The Momentum
Create urgency before New Year motivation fades
Hi [First Name],
The motivation of a fresh New Year is powerful, but it's also fleeting. Those initial resolutions for a better kennel can quickly get lost amidst daily demands if you don't act now.
Think back to the frustrations you identified from the past year, the missed bookings, the overwhelmed staff, the communication breakdowns. Without a concrete plan and the right tools, those same challenges will resurface.
This is your opportunity to maintain that momentum. [PRODUCT NAME] provides the structure and support you need to implement lasting change, ensuring your New Year goals don't just become another forgotten promise. Don't let the opportunity for a truly optimized and thriving kennel slip away.
The time to solidify your intentions with practical solutions is now, while your drive is strongest.
Best, [YOUR NAME]
This email uses the psychological principle of urgency and the fear of loss. It reminds the reader that motivation is temporary and inaction will lead back to old problems. By positioning [PRODUCT NAME] as the immediate solution, it encourages prompt engagement before their New Year enthusiasm wanes.
4 New Year Sequence Mistakes Kennels Make
| Don't Do This | Do This Instead |
|---|---|
✕ Relying on manual booking systems and paper calendars, leading to double bookings and lost information. | Implement a dedicated CRM or kennel management software to centralize bookings, client data, and scheduling for improved accuracy and efficiency. |
✕ Inconsistent or infrequent communication with clients, causing anxiety and last-minute questions. | Establish automated check-in/check-out reminders, daily photo updates, and clear communication channels to keep clients informed and reassured. |
✕ Not regularly reviewing year-end financial and operational performance, missing opportunities for growth. | Schedule quarterly business reviews to analyze booking trends, service profitability, and client feedback to make informed decisions for the next year. |
✕ Overlooking the need for ongoing staff training and empowerment, leading to high turnover or inconsistent service. | Invest in regular training sessions for animal care best practices, customer service, and software usage, building a skilled and motivated team. |
New Year Sequence Timing Guide for Kennels
When you send matters as much as what you send.
The Reflection
Help them review the past year and identify gaps
The Vision
Paint a picture of what their next year could look like
The Fresh Start
Present your offer as the catalyst for change
The Momentum
Create urgency before New Year motivation fades
Start the last week of December, peak on January 1st.
Customize New Year Sequence for Your Kennel Specialty
Adapt these templates for your specific industry.
Intermediate Practitioners
- Implement a client feedback system to identify areas for improvement and new service offerings.
- Explore options for staff specialization, such as advanced training in animal behavior or specific breed care.
- Improve your online presence with professional photos, clear pricing, and an easy-to-use booking portal.
Advanced Professionals
- Standardize operational procedures across all locations to ensure consistent service quality and brand experience.
- Develop a employee development program, including leadership training for managers and performance incentives.
- Analyze market trends and competitor offerings to introduce new services or expand into new, profitable niches.
Industry Specialists
- Tailor your marketing efforts to specifically target your niche audience, highlighting unique expertise and facilities.
- Form partnerships with breed-specific clubs, trainers, or veterinarians to build a strong referral network.
- Offer specialized programs or amenities that directly cater to the unique needs of your niche, justifying premium pricing.
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