Re-engagement Sequence for Landscapers Email Guide
Why Re-engagement Sequence Emails Fail for Landscapers (And How to Fix Them)
Your calendar used to be packed, but now there are gaps, and past clients are silent. Many landscapers find their client list includes valuable individuals who have simply fallen out of touch.
You delivered exceptional work, yet some clients drift away, not due to dissatisfaction, but often because they forget the ongoing value you bring or assume you’re too busy. A well-crafted re-engagement sequence bridges that gap.
It gently reminds them of your expertise, the beautiful spaces you create, and the peace of mind your services provide. It’s about rekindling those connections and turning dormant leads into active projects again, without sounding desperate.
The templates below are structured to help you reconnect, understand their current needs, and invite them back into your service fold.
The Complete 4-Email Re-engagement Sequence for Landscapers
As a landscaper, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Miss You
Acknowledge the silence and show you care
Hi [First Name],
It's been a while since we last connected about your property. We hope everything is well with you and your .
Here at [YOUR COMPANY NAME], we often think about the beautiful spaces we’ve helped create, and yours definitely comes to mind. We remember the [specific feature, e.g., vibrant flower beds, pristine lawn, functional patio] we installed/maintained.
Things change, and so do landscapes. Perhaps you've been considering a fresh look, or maybe you're simply finding it harder to keep up with the maintenance yourself.
Whatever the reason for the silence, we wanted to reach out and let you know we're still here, ready to help you love your outdoor space again.
Best, [YOUR NAME]
This email uses the principle of familiarity and gentle re-introduction. By acknowledging the time gap without placing blame, it opens a non-threatening line of communication. It uses a soft, caring tone to remind them of a past positive experience, making them feel valued rather than just another name on a list.
The Value Reminder
Remind them why they subscribed
Hi [First Name],
Is your beautiful starting to feel like another chore instead of a sanctuary? We remember when we helped you achieve exactly that with your [mention a past service or area, e.g., immaculate lawn, elegant patio, vibrant garden].
Maintaining an impressive outdoor space can feel like a constant battle against nature and time. Are the weeds creeping back?
Is that irrigation system needing attention again? Or perhaps you're simply tired of spending your weekends on yard work.
Our goal has always been to transform your outdoor challenges into effortless beauty. We provide solutions that not only enhance your property's value but also give you back your precious time.
We're here to ensure your continues to be a source of pride, not stress. Let us take the burden off your shoulders.
Best, [YOUR NAME]
This email taps into the 'pain and gain' psychology. It reminds the client of the initial positive outcome they experienced with your service (gain) and then gently reintroduces potential current pain points. By positioning your service as the effortless solution, it creates a desire to alleviate that renewed pain.
The Survey
Ask what they actually want from you
Hi [First Name],
Something might be missing from your outdoor space, and we want to hear about it. As a valued past client, your insights are incredibly important to us.
We understand that needs evolve. Perhaps you're dreaming of a new outdoor living area, struggling with a specific plant issue, or simply need more hands-off maintenance.
Could you take a moment to tell us: What's the biggest challenge you're facing with your right now? Or, what's one thing you wish your outdoor space could do for you that it isn't?
Reply to this email with your thoughts. Your insights help us tailor our solutions and ensure we're always providing the most relevant and valuable services.
Best, [YOUR NAME]
This email uses the principle of 'asking for advice,' which makes the recipient feel respected and heard. By genuinely seeking their opinion, you create an opportunity for them to articulate their current needs, effectively qualifying themselves as a potential lead while rebuilding rapport.
The Breakup
Give a final chance before removing them
Hi [First Name],
We've tried to reach out a few times over the past few weeks, and it seems our messages aren't quite landing with you. We understand that inboxes can get crowded, and interests change.
Our goal is to ensure we're only sending valuable content to those who truly want to receive it. This will be our last email for a while.
If you’d like to stay connected and receive updates on our landscaping services, seasonal tips, and new outdoor living ideas, simply click here: [LINK TO RE-OPT-IN PAGE or PREFERENCE CENTER]. Otherwise, we’ll assume you’re no longer interested in hearing from us, and we'll remove you from our mailing list.
We wish you all the best with your endeavors.
Best, [YOUR NAME]
This email uses the psychological principle of loss aversion. By stating the intention to remove them from the list, it creates a sense of potential loss, prompting a decision. The clear call to action and the implied consequence (losing access to valuable information) are powerful motivators for re-engagement.
4 Re-engagement Sequence Mistakes Landscapers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Only communicating with clients when it's time for their next service, making interactions transactional. | Send occasional valuable content like seasonal tips, plant care guides, or outdoor living inspiration to stay top-of-mind. |
✕ Failing to document past client preferences or specific needs, leading to generic communication. | Utilize a CRM to record detailed client notes, project history, and personal touches for more personalized re-engagement. |
✕ Assuming a client who hasn't responded is no longer interested, without a final attempt to understand why. | Implement a 'breakup' email in your re-engagement sequence to prompt a clear decision or gather feedback before unsubscribing. |
✕ Overlooking the potential of past clients for upsells or new projects, focusing only on acquiring completely new leads. | Regularly review your dormant client list and tailor specific offers or reminders based on their previous services or property type. |
Re-engagement Sequence Timing Guide for Landscapers
When you send matters as much as what you send.
The Miss You
Acknowledge the silence and show you care
The Value Reminder
Remind them why they subscribed
The Survey
Ask what they actually want from you
The Breakup
Give a final chance before removing them
Use after 30-90 days of no opens or clicks.
Customize Re-engagement Sequence for Your Landscaper Specialty
Adapt these templates for your specific industry.
Residential Landscapers
- Tailor re-engagement messages around enhancing family enjoyment, curb appeal, and creating relaxing outdoor sanctuaries.
- Suggest seasonal upgrades like new planting beds, accent lighting, or small water features that add immediate value.
- Use testimonials from past residential clients that highlight personal satisfaction and ease of maintenance.
Commercial Landscapers
- Focus re-engagement on maintaining a professional business image, ensuring safety compliance, and property value appreciation.
- Offer annual contract renewals with options for enhanced services like snow removal or specialized tree care.
- Highlight how a well-maintained can attract and retain tenants or customers for their business.
Lawn Care Services
- Emphasize the health and vitality of the lawn, connecting consistent care to disease prevention and vibrant green color.
- Remind past clients about seasonal treatments like aeration, overseeding, or grub control that are crucial for a resilient lawn.
- Provide simple tips for between-service care, positioning yourself as a trusted advisor, not just a service provider.
Hardscape Specialists
- Showcase the longevity, durability, and aesthetic impact of hardscape projects in re-engagement content.
- Feature before-and-after photos of stunning patios, walkways, and retaining walls to reignite design inspiration.
- Offer design consultations for new hardscape additions or renovations, emphasizing the long-term investment and increased property functionality.
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