Win-back Sequence for Landscapers Email Guide
Why Win-back Sequence Emails Fail for Landscapers (And How to Fix Them)
Your best client just left for a competitor. You know they loved your work, but they haven't called in months.
Many landscapers find themselves in this exact situation. It's easy to focus solely on new client acquisition, forgetting the goldmine that often lies dormant in your past client list.
A win-back sequence isn't just a series of emails; it's a strategic re-engagement campaign designed to remind past clients of the exceptional value you provided, highlight new solutions, and offer compelling reasons to return. It nurtures those relationships, turning silent leads back into loyal clients.
The templates below are crafted to help you reignite those connections, transforming past clients into active advocates for your landscaping business.
The Complete 4-Email Win-back Sequence for Landscapers
As a landscaper, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Remember
Remind them of the value they received
Hi [First Name],
It’s been a while, but I was thinking about your property the other day. Remember that feeling when your lawn was perfectly manicured, or your beds burst with vibrant color?
We loved creating those results for you. We took pride in ensuring every detail was handled, from crisp edges to healthy, thriving plants.
Our goal was always to make your outdoor space a true extension of your home, a place for relaxation, entertainment, and pride. We’ve helped many clients transform their properties and enjoy their outdoor living spaces without the usual hassle.
We believe in delivering solutions that truly make a difference. If you’ve been missing that level of care, or simply haven’t found a service that quite matches what we provided, we’re here.
We’d love to help you bring that beauty back.
Best, [YOUR NAME]
This email uses nostalgia and the 'peak-end rule' by reminding the client of the positive emotions associated with your past services. It uses subtle framing to suggest a potential unmet need ('haven’t found a service that quite matches') without being overtly salesy, opening a psychological door for reconnection.
The Update
Share what is new since they last engaged
Hi [First Name],
Following up on our last message, I wanted to share some exciting developments since we last worked together. We're always striving to offer the best possible solutions for our clients.
We've recently invested in advanced irrigation technology that allows us to deliver even more efficient and sustainable results. This means we can now offer smart irrigation system installations that provide incredible benefits.
Many of our clients are now enjoying significant water savings and healthier landscapes with less environmental impact. We've also refined our scheduling software, making it easier than ever to manage appointments and communicate with our team.
We believe these updates could bring even greater value to your property. We'd love to tell you more about how these new services and tools can benefit you directly.
Best, [YOUR NAME]
This email employs the principle of 'social proof' by mentioning 'many of our clients are now enjoying' new services, subtly suggesting that others are benefiting. It creates a 'fear of missing out' by highlighting innovations and improvements, implying that the client might be missing out on better, more efficient solutions.
The Offer
Give a special incentive to return
Hi [First Name],
We truly value the relationships we build with our clients, and we've missed having you as part of our community. We know you appreciate quality, and we want to make it easy for you to experience our improved services again.
To show our appreciation and welcome you back, we’re extending a special offer. For a limited time, reactivate your account with us and receive 20% off your first month of recurring service.
This is our way of saying thank you for your past business and showing you how much we'd love to serve you again. We're confident you'll be thrilled with the results.
This offer is exclusively for our valued past clients and won't last forever. Take advantage of this opportunity to revitalize your outdoor space with the expertise you remember.
Best, [YOUR NAME]
This email uses the 'reciprocity principle' by offering a special incentive, creating a sense of obligation to consider the offer. It also employs 'scarcity' by stating the offer is 'for a limited time' and 'won't last forever,' prompting quicker action to avoid missing out.
The Final
Last chance before you move on
Hi [First Name],
This is a quick reminder that our special welcome back offer for past clients is ending soon. We truly hope you consider rejoining our family of satisfied clients.
We understand life gets busy, but we didn't want you to miss the chance to receive that 20% off your first month of service with our refreshed services. This is your final opportunity to take advantage of this exclusive offer.
Our team is ready to deliver the same high-quality results you remember, enhanced with our latest tools and techniques. We're here to make your outdoor space exceptional again.
If you're ready to experience the difference, please reach out by [Specific Date/Time]. After this, the offer will no longer be available.
We look forward to hearing from you.
Best, [YOUR NAME]
This email uses 'loss aversion,' which suggests that people are more motivated by the fear of losing something than by the prospect of gaining something. By emphasizing the impending expiration of the offer, it creates urgency and highlights what the client stands to lose if they don't act.
4 Win-back Sequence Mistakes Landscapers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Relying solely on word-of-mouth for new clients. | Implement a structured referral program and online review strategy. |
✕ Neglecting past clients after service completion. | Create a win-back sequence and an ongoing client nurturing program. |
✕ Not clearly defining service packages. | Offer tiered service plans that cater to different client needs and budgets. |
✕ Underestimating the power of visual documentation. | Take high-quality before-and-after photos of every project to showcase results. |
Win-back Sequence Timing Guide for Landscapers
When you send matters as much as what you send.
The Remember
Remind them of the value they received
The Update
Share what is new since they last engaged
The Offer
Give a special incentive to return
The Final
Last chance before you move on
Use after 3-12 months of no activity.
Customize Win-back Sequence for Your Landscaper Specialty
Adapt these templates for your specific industry.
Residential Landscapers
- Focus on personalized outdoor living spaces, highlighting how your services create sanctuaries for families.
- Emphasize curb appeal and property value enhancement, appealing to homeowners' investment mindset.
- Offer seasonal maintenance packages that simplify homeownership and ensure year-round beauty.
Commercial Landscapers
- Highlight how well-maintained grounds enhance a business's professional image and attract customers.
- Focus on reliability, compliance with local regulations, and minimizing disruption to business operations.
- Showcase your ability to manage large-scale projects and provide proactive maintenance for complex properties.
Lawn Care Services
- Stress the health and vitality of the turf, using terms like 'nutrient-rich,' 'weed-free,' and 'drought-resistant.'
- Offer tailored treatment plans for different grass types and soil conditions specific to your region.
- Educate clients on the long-term benefits of proper lawn care, such as erosion control and pest prevention.
Hardscape Specialists
- Showcase durability, craftsmanship, and the longevity of materials used in patios, walkways, and retaining walls.
- Emphasize design integration, how hardscapes complement existing architecture and elements.
- Highlight the creation of functional outdoor rooms, perfect for entertaining and extending living space.
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