Testimonial Request Sequence for Life Coaches Email Guide
Why Testimonial Request Sequence Emails Fail for Life Coaches (And How to Fix Them)
Your ideal client just landed on your website, but they're hesitating. Many coaches find that even with incredible client results, converting inquiries into paying clients remains a challenge.
You know your work changes lives, but how do you effectively communicate that to someone new? A powerful testimonial isn't just a nice-to-have, it's undeniable proof of your value.
It’s what speaks volumes when you can't be there to share your clients' success stories yourself. It builds immediate credibility and trust, turning skeptics into excited prospects.
These templates are designed to help you gather those powerful stories easily, ensuring your impact is seen and heard by everyone who needs it.
The Complete 3-Email Testimonial Request Sequence for Life Coaches
As a life coach, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Check-in
Ask how things are going and gauge satisfaction
Hi [First Name],
It’s been a little while since we wrapped up our work together, and I've been thinking about your progress. I hope you're still feeling that momentum.
How are things unfolding for you now? Are you still applying the strategies we discussed?
I'm curious to hear about any new wins, big or small. My greatest joy comes from seeing my clients thrive long after our sessions.
If anything has come up where you feel stuck, or if you've had a breakthrough you want to share, please don't hesitate. I'm always here to support your continued growth.
Best, [YOUR NAME]
This email focuses on the client, not the coach's request. It builds on the existing relationship by offering continued support, which primes the client for a future request. By asking about their journey, it naturally brings to mind the positive impact of the coaching, making a testimonial request feel like a natural next step, not an imposition. It builds goodwill and reciprocity.
The Request
Ask for a testimonial with specific, easy prompts
Hi [First Name],
I was reflecting on the incredible journey we shared, and how much you transformed during our time together. Your dedication and progress were truly inspiring to witness.
I believe your experience could genuinely help someone else who might be facing similar challenges right now. That's why I'd be incredibly grateful if you'd be willing to share a brief testimonial about your coaching experience.
To make it easy, you could simply answer one or two of these questions: • What was your biggest challenge before we started working together? • What specific results or shifts did you experience through our coaching? • What would you tell someone considering working with me? You can simply reply to this email with your thoughts, or if you prefer, I can send a quick link.
Thank you for considering this.
Best, [YOUR NAME]
This email uses the principle of social proof and altruism. By framing the request around helping others, it taps into the client's desire to contribute. The specific, easy-to-answer prompts reduce friction and cognitive load, making it much more likely the client will respond. It also offers flexibility in how they can provide the testimonial, catering to different preferences.
The Gentle Nudge
Follow up with those who have not responded
Hi [First Name],
I hope this email finds you well. A few days ago, I reached out about sharing a testimonial, and I understand how busy life can get.
No worries at all if it slipped your mind. I truly value your perspective and the impact our work had.
Your words would mean a great deal, not just to me, but to future clients who are seeking similar solutions. If you have a moment, even a sentence or two about your experience would be wonderful.
Here are those prompts again, just in case: • What was your biggest challenge before we started working together? • What specific results or shifts did you experience through our coaching? Thank you again for your time and for being such an incredible client.
Best, [YOUR NAME]
This email employs the principle of gentle persistence and reiteration. It avoids guilt-tripping and instead focuses on appreciation and the value of their contribution. By repeating the easy prompts, it subtly reminds the client of how simple the task is, lowering the barrier to action and increasing the likelihood of a response without being overly pushy. It respects their time while keeping the request top of mind.
4 Testimonial Request Sequence Mistakes Life Coaches Make
| Don't Do This | Do This Instead |
|---|---|
✕ Waiting until the client is long gone to ask for a testimonial. | Integrate a check-in email into your post-coaching sequence, ideally within a few weeks of completing services, while the positive feelings and results are still fresh. |
✕ Sending a generic, open-ended request like 'Can you write a testimonial?' | Provide specific, leading questions that guide clients to highlight their challenges, the solutions you provided, and the tangible results they achieved. |
✕ Making clients jump through hoops to submit their testimonial (e.g., asking them to handle a complex form). | Offer multiple easy submission methods: a direct reply to your email, a simple one-question survey link, or even a quick voice note. |
✕ Not explaining why their testimonial matters beyond just helping you. | Frame the request around how their story can inspire and help others who are currently struggling with similar issues, making it about their impact on a wider community. |
Testimonial Request Sequence Timing Guide for Life Coaches
When you send matters as much as what you send.
The Check-in
Ask how things are going and gauge satisfaction
The Request
Ask for a testimonial with specific, easy prompts
The Gentle Nudge
Follow up with those who have not responded
Send after a win, project completion, or positive feedback.
Customize Testimonial Request Sequence for Your Life Coach Specialty
Adapt these templates for your specific industry.
Mindset Coaches
- Ask about the specific limiting beliefs or negative thought patterns that shifted during your work together.
- Prompt for before-and-after descriptions of their mental state, emotional resilience, and overall outlook on life.
- Suggest sharing how their daily decisions or reactions to challenges have fundamentally changed due to their new mindset.
Transformation Coaches
- Focus on the journey: 'What was life like before, during, and after our coaching journey?'
- Encourage sharing a specific 'aha!' moment or breakthrough experience that marked a turning point in their transformation.
- Ask about the long-term ripple effects of their personal transformation, not just the immediate changes.
Goal-Setting Coaches
- Request details on a specific, previously unattainable goal they achieved with your guidance, including its significance.
- Ask about the clarity, strategic planning, and practical steps they gained that were missing before.
- Prompt for how their approach to setting and achieving goals has permanently changed, making future success more likely.
Accountability Coaches
- Ask how your coaching helped them overcome procrastination, lack of follow-through, or feeling overwhelmed.
- Encourage sharing a specific achievement or consistent habit directly attributed to your accountability structure.
- Prompt for how their consistency and discipline have improved in other areas of their life, beyond the initial coaching focus.
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