Re-engagement Sequence for Massage Therapists Email Guide
Why Re-engagement Sequence Emails Fail for Massage Therapists (And How to Fix Them)
Your best clients haven't booked in months. You know they loved your work, felt the relief, but they just… disappeared.
That silence isn't a sign they've moved on forever. Many massage therapists experience this frustrating lapse in bookings, often because clients simply forget to prioritize their self-care amidst busy lives.
A re-engagement sequence isn't about chasing clients. It's about gently reminding them of the unique relief, wellness, and dedicated care you provide.
It's about rekindling that connection and making it easy for them to return. The templates below are designed to reignite those relationships, bringing past clients back to your table without sounding desperate or pushy.
They're battle-tested to convert curiosity into appointments.
The Complete 4-Email Re-engagement Sequence for Massage Therapists
As a massage therapist, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Miss You
Acknowledge the silence and show you care
Hi [First Name],
It feels like ages since we last saw you. I was just thinking about the sessions we had and the progress you made.
Life gets busy, and sometimes our own well-being takes a backseat. But I wanted to reach out and see how you've been doing since your last visit.
Remember that feeling of deep relaxation, or the relief from that persistent tension? My goal has always been to provide a space where you can truly unwind and heal.
If you've been feeling the usual stresses creeping back in, or just need a moment of peace, I'd love to welcome you back. We can pick up right where we left off.
Best, [YOUR NAME]
This email uses empathy and a 'miss you' sentiment to re-establish connection. It avoids a hard sell, instead focusing on the client's well-being and recalling positive past experiences, which triggers pleasant memories and a desire for their return. It uses the principle of reciprocity by offering care first.
The Value Reminder
Remind them why they subscribed
Hi [First Name],
Do you remember walking out after your last massage, feeling lighter, more relaxed, and completely re-centered? Many of my clients tell me they forget just how much their body needs that dedicated time until the aches and stresses start piling up again.
Whether it was easing shoulder tension or simply finding an hour of true quiet, those moments are vital. I offer more than just a massage; I provide a tailored solution to your specific needs, helping you manage stress, alleviate discomfort, and maintain your overall wellness.
If you're ready to reclaim that feeling of calm and comfort, I'm here to help you get back on track. Let's create another moment of peace for you.
Best, [YOUR NAME]
This email uses sensory memory and problem-solution selling. By reminding the client of the specific positive feelings and benefits they experienced, it creates a desire to re-experience them. It then positions the massage therapist's services as the direct solution to current, unspoken pain points, using future pacing to envision relief.
The Survey
Ask what they actually want from you
Hi [First Name],
I'm always looking for ways to better serve my clients and ensure my services truly meet your needs. Your feedback is incredibly valuable to me.
Since it's been a little while, I was hoping you could spare a moment to share your thoughts. What's one thing you look for most in a massage experience today?
Are you seeking deep relaxation, specific pain relief, or something else entirely? Your insights help me refine what I offer.
If you have a moment, simply reply to this email with your thoughts. Or, if you're ready to experience a session tailored perfectly to you, my schedule is open.
Best, [YOUR NAME]
This email employs the principle of involvement and perceived value. By asking for feedback, it makes the client feel heard and valued, shifting the dynamic from 'being sold to' to 'being consulted.' This approach builds trust and uncovers potential unmet needs, making future offers more relevant. It also acts as a soft re-engagement opportunity.
The Breakup
Give a final chance before removing them
Hi [First Name],
I'm reaching out one last time because I'm updating my client list, and I noticed you haven't booked a session recently. My goal is to only send emails to those who truly want to hear from me and benefit from my services.
If you're still interested in receiving updates, wellness tips, or hearing about special offers designed to help you relax and feel your best, you don't need to do anything. You'll remain on my list.
However, if you've found other solutions, or simply aren't in need of my services right now, I completely understand. I'll be removing inactive contacts from my list soon.
If you'd like to stay connected or perhaps book one more session before I make these changes, please click here or reply to this email. Otherwise, this will be our last message.
Best, [YOUR NAME]
This email uses loss aversion and scarcity. By clearly stating the intention to remove them from the list, it creates a sense of potential loss, prompting a decision. It gives a clear, final choice, helping the client while creating urgency for those who do value the connection. This approach helps maintain a highly engaged email list.
4 Re-engagement Sequence Mistakes Massage Therapists Make
| Don't Do This | Do This Instead |
|---|---|
✕ Sending one generic email blast to all lapsed clients, regardless of their past services or visit frequency. | Segmenting clients based on their last service type (e.g., deep tissue, relaxation, prenatal) or how long it's been since their last visit, then tailoring messages to those specific needs and timelines. |
✕ Focusing only on discounts and promotions to entice clients back, devaluing the service. | Reminding clients of the specific, unique benefits and relief they experienced with *your* services, emphasizing the value and transformation, with a subtle offer or bonus as an added incentive. |
✕ Overlooking the emotional connection clients have with their massage therapist and focusing purely on transactional messaging. | Crafting emails that express genuine care for their well-being, recall positive past experiences, and offer a supportive, non-judgmental space for their return, building on the therapeutic relationship. |
✕ Not providing a clear, easy path for clients to re-book or reconnect within the email. | Including clear, concise calls to action (e.g., 'Book your next session here,' 'Reply to this email to chat,' 'View my updated services') that are prominent and require minimal effort from the client. |
Re-engagement Sequence Timing Guide for Massage Therapists
When you send matters as much as what you send.
The Miss You
Acknowledge the silence and show you care
The Value Reminder
Remind them why they subscribed
The Survey
Ask what they actually want from you
The Breakup
Give a final chance before removing them
Use after 30-90 days of no opens or clicks.
Customize Re-engagement Sequence for Your Massage Therapist Specialty
Adapt these templates for your specific industry.
Sports Massage Therapists
- Mention specific athletic events or seasons (e.g., 'Training for the marathon?').
- Remind them of past injury recovery or performance enhancement achieved.
- Highlight services that prevent injury or aid muscle recovery.
- Suggest a 'tune-up' session before or after a big event.
Relaxation Massage Therapists
- Focus on stress reduction, mental clarity, and escape from daily grind.
- Describe the sensory experience: calming music, essential oils, warm towels.
- Emphasize the importance of self-care and unwinding in a hectic world.
- Suggest a 'reset' session to combat burnout or overwhelm.
Medical Massage Therapists
- Reference specific conditions you treat (e.g., sciatica, headaches, posture issues).
- Remind them of their progress in managing chronic pain or discomfort.
- Highlight your expertise in therapeutic techniques and doctor referrals.
- Suggest a follow-up to maintain results or address new symptoms.
Mobile Massage Therapists
- Emphasize the convenience and comfort of receiving massage at home or office.
- Highlight time-saving benefits and avoiding travel stress.
- Mention special offers for group bookings or repeat at-home visits.
- Remind them of the personalized, private experience you bring directly to them.
Ready to Save Hours?
You now have everything: 4 complete email templates, the psychology behind each one, when to send them, common mistakes to avoid, and how to customize for your niche. Writing this from scratch would take you 4-6 hours. Or...
Get Your Massage Therapists Emails Written In Under 5 Minutes.
You've got the blueprints. Now get them built. Answer a few questions about your massage therapists offer and get all 7 emails written for you. Your voice. Your offer. Ready to send.
Stop guessing what to write. These are the emails that sell massage therapists offers.
One-time payment. No subscription. Credits valid 12 months.