Testimonial Request Sequence for Mindset Coaches Email Guide
Why Testimonial Request Sequence Emails Fail for Mindset Coaches (And How to Fix Them)
You've just wrapped a powerful coaching series with a client. They're radiating confidence, their limiting beliefs shattered, and their life is visibly shifting.
But when you ask for a testimonial, you get a polite, generic 'It was great!', if you get anything at all. Many coaches find themselves in this frustrating loop.
A single, vague ask rarely captures the true depth of impact you create. Your clients, even thrilled ones, often struggle to articulate their journey without guidance.
A strategic testimonial request sequence isn't just about collecting praise; it's about helping your clients reflect on their profound transformation, guiding them to share specific, compelling details that resonate with future clients. The templates below are designed to do exactly that.
They will help you elicit authentic, powerful testimonials that showcase the real-world results of your mindset coaching.
The Complete 3-Email Testimonial Request Sequence for Mindset Coaches
As a mindset coach, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Check-in
Ask how things are going and gauge satisfaction
Hi [First Name],
It's been a little while since we wrapped up our work together on [YOUR COACHING PROGRAM/SERVICE]. I've been thinking about you and wanted to see how things have continued to unfold since our last session.
How are you integrating the mindset shifts we worked on? What new insights or wins have you experienced?
Often, the most profound changes reveal themselves weeks or months after our intensive work. I'm genuinely curious about your ongoing progress and any new perspectives you've gained.
No need for a lengthy reply, just a quick update if you have a moment. I love hearing about your continued evolution.
Best, [YOUR NAME]
This email uses the 'principle of reciprocity'. By genuinely checking in without an immediate ask, you reinforce your care for their long-term success. This builds goodwill and makes them more receptive to a future request. It also prompts them to reflect on their ongoing transformation, priming their mind for specific details.
The Request
Ask for a testimonial with specific, easy prompts
Hi [First Name],
Thank you so much for your recent update. It's incredibly rewarding to hear about the continued momentum you're experiencing since [MENTION COACHING PROGRAM/SERVICE].
Your success stories are what fuel me and inspire others who are seeking similar transformations. Would you be open to sharing a brief testimonial about your experience working together?
To make it easy, here are a few prompts you could use: • What specific challenge were you facing before our work? • What was the biggest breakthrough or change you experienced? • How has your mindset shifted, and what impact has that had on your life/business? You can simply reply to this email with your thoughts, or if you prefer, I can send you a direct link to a quick form.
Whatever is easiest for you.
Best, [YOUR NAME]
This email uses 'cognitive ease' by providing specific prompts. Instead of a blank slate, which can feel daunting, the client is guided to articulate their journey. Framing the request as a 'favor' and emphasizing the impact on others (social proof for you) increases willingness to comply.
The Gentle Nudge
Follow up with those who have not responded
Hi [First Name],
I'm just circling back on my previous email regarding a testimonial for your experience with [YOUR COACHING PROGRAM/SERVICE]. I understand how busy life gets, and I know sharing your story might not be top of mind.
No worries at all if now isn't the right time. However, if you did have a spare few minutes and felt inclined, even a sentence or two about your biggest takeaway would be incredibly valuable.
Your insights truly help others understand the power of mindset work. I'm happy to provide those prompts again if that helps.
Just let me know if you'd like me to resend them.
Best, [YOUR NAME]
This email employs the 'door-in-the-face' technique by initially asking for a testimonial, then reducing the request to 'even a sentence or two'. It also uses 'social validation' by reminding them their story helps others, tapping into their desire to contribute. The low-pressure tone prevents alienating the client.
4 Testimonial Request Sequence Mistakes Mindset Coaches Make
| Don't Do This | Do This Instead |
|---|---|
✕ Waiting too long to ask for a testimonial, when the initial 'high' of transformation has faded. | Ask shortly after a significant breakthrough or the program's completion, while the emotions are still strong. |
✕ Asking for a generic 'how was it?' testimonial without guiding prompts. | Provide 2-3 specific questions that guide them to share challenges, breakthroughs, and specific results. |
✕ Only asking your absolute top-tier, most successful clients. | Ask a broader range of clients who have experienced genuine shifts, as diverse stories resonate with diverse potential clients. |
✕ Making the process cumbersome, like requiring them to fill out a long form or record a video on the spot. | Offer multiple, easy options: reply to email, a quick text, or a very short, simple form. |
Testimonial Request Sequence Timing Guide for Mindset Coaches
When you send matters as much as what you send.
The Check-in
Ask how things are going and gauge satisfaction
The Request
Ask for a testimonial with specific, easy prompts
The Gentle Nudge
Follow up with those who have not responded
Send after a win, project completion, or positive feedback.
Customize Testimonial Request Sequence for Your Mindset Coach Specialty
Adapt these templates for your specific industry.
Confidence Coaches
- Focus prompts on their journey from self-doubt to self-assurance.
- Ask how increased confidence impacted specific life areas (career, relationships).
- Encourage them to describe their 'before' and 'after' feelings.
Performance Coaches
- Guide them to quantify their performance improvements (e.g., 'I used to struggle with X, now I achieve Y').
- Ask about the mental blocks overcome that led to better results.
- Prompt for examples of how their 'inner game' shifted their 'outer game'.
Anxiety Coaches
- Ask about specific anxiety triggers they now manage effectively.
- Focus on their newfound sense of calm, peace, or control.
- Encourage details about how their daily life has changed without constant worry.
Resilience Coaches
- Prompt them to describe a specific challenge they faced and how they navigated it differently post-coaching.
- Ask about their new coping mechanisms or mindset shifts during adversity.
- Focus on how they bounce back faster or handle stress with greater ease.
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