Testimonial Request Sequence for Motion Designers Email Guide
Why Testimonial Request Sequence Emails Fail for Motion Designers (And How to Fix Them)
You just wrapped a stunning client project. The animation is perfect, the client is thrilled, and then...
Silence. Many motion designers find that even their happiest clients don't spontaneously share glowing reviews.
You've delivered exceptional visual storytelling, met tight deadlines, and brought their vision to life, yet that powerful social proof often remains uncaptured. Testimonials aren't just a nice-to-have, they're critical evidence of your capabilities.
They build trust with future clients, validate your expertise, and make your marketing efforts significantly more effective. This sequence of battle-tested emails is designed to guide your satisfied clients from silent appreciation to public endorsement, making the process easy for them and invaluable for you.
The Complete 3-Email Testimonial Request Sequence for Motion Designers
As a motion designer, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Check-in
Ask how things are going and gauge satisfaction
Hi [First Name],
I've been reflecting on our recent [PROJECT NAME] project. Bringing the [SPECIFIC GOAL, e.g., 'storyboard to life'] was a journey, and I’m really proud of the final animation.
More importantly, I hope it delivered exactly what you needed for [CLIENT'S USE CASE, e.g., 'your launch campaign']. How has the final animation been performing for you so far?
Is there anything you've noticed since its release or presentation? Just checking in to make sure everything is still exceeding expectations.
Best, [YOUR NAME]
This email uses the principle of 'reciprocity' and 'open-ended inquiry.' By genuinely asking about their experience and project performance, you open a dialogue without immediately asking for something. It also gauges their current satisfaction level, ensuring you only proceed with a testimonial request when sentiment is high.
The Request
Ask for a testimonial with specific, easy prompts
Hi [First Name],
Following up on our recent chat about the [PROJECT NAME] project. I'm so glad to hear the animation is performing well for [CLIENT'S USE CASE].
Your feedback is incredibly valuable, and I was wondering if you'd be open to sharing a brief testimonial about your experience working with me. It truly helps future clients understand the impact of my services.
To make it easy, here are a few prompts: • What specific problem were you facing before we started this project? • How did our motion design solution help you achieve your goals? • What did you particularly enjoy about our collaboration? No need for a lengthy essay, just a few sentences would be amazing.
You can simply reply to this email, and I can even help polish it if you like.
Best, [YOUR NAME]
This email applies 'friction reduction' and 'cognitive scaffolding.' By providing specific prompts, you remove the burden of staring at a blank page. Offering to 'polish' their words further reduces effort, making the request feel less daunting and increasing the likelihood of a response. It also clearly states the benefit (helps future clients).
The Gentle Nudge
Follow up with those who have not responded
Hi [First Name],
Hope this finds you well. I know how busy things can get after a big project like [PROJECT NAME].
I just wanted to gently follow up on my previous email regarding a testimonial. Your insights into our collaboration and the final animation would be a powerful endorsement for others considering similar projects.
If you're still open to it, a quick reply with your thoughts on these points would be fantastic: • What challenge did our motion design solve for you? • How did the final animation make a difference? • What stood out about working together? Even a sentence or two is incredibly helpful.
Or, if it's easier, we could jump on a quick 5-minute call, and I can capture your thoughts directly.
Best, [YOUR NAME]
This email utilizes the 'Zeigarnik effect' and 'multiple pathways.' People tend to remember and feel compelled to complete unfinished tasks. The gentle reminder reactivates the request. Offering an alternative (a quick call) caters to different preferences and further reduces perceived effort, making it even easier for the client to provide feedback.
4 Testimonial Request Sequence Mistakes Motion Designers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Waiting too long after project completion to ask for a testimonial. | Ask within 24-48 hours of project delivery, when client satisfaction is at its peak and the project is fresh in their mind. |
✕ Asking for a generic 'review' without specific guidance. | Provide 2-3 targeted questions or prompts that guide the client to highlight specific benefits and their experience working with you. |
✕ Making the testimonial submission process cumbersome or unclear. | Offer multiple easy submission options: reply to email, a simple form link, or even a quick call where you can transcribe their thoughts. |
✕ Not explaining *why* their testimonial is important to you. | Briefly explain how their feedback helps you attract similar great clients or helps others facing similar challenges make informed decisions. |
Testimonial Request Sequence Timing Guide for Motion Designers
When you send matters as much as what you send.
The Check-in
Ask how things are going and gauge satisfaction
The Request
Ask for a testimonial with specific, easy prompts
The Gentle Nudge
Follow up with those who have not responded
Send after a win, project completion, or positive feedback.
Customize Testimonial Request Sequence for Your Motion Designer Specialty
Adapt these templates for your specific industry.
Animation Designers
- Ask specifically about how the animation brought a complex idea to life or achieved a specific emotional impact.
- Suggest they mention any unique animation techniques or visual styles that stood out.
- Encourage them to share how the final animated piece performed in their campaign or presentation.
Video Editors
- Focus the request on how the editing flow improved the video's narrative or enhanced viewer engagement.
- Ask about the efficiency of the editing process or how it helped meet tight deadlines.
- Suggest they highlight how the final edit achieved their specific communication goals.
Motion Graphics Artists
- Prompt them to discuss how the motion graphics elevated their brand message or made data more digestible.
- Ask about the visual impact and how it differentiated their content from competitors.
- Encourage mention of how the graphics integrated with other elements of their project (e.g., live-action footage).
VFX Artists
- Ask about how the visual effects achieved an impossible shot or created a believable fantastical element.
- Suggest they comment on the technical challenges overcome and the seamless integration of the effects.
- Encourage them to describe the audience's reaction or the overall impact of the VFX on the final production.
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