Black Friday Sequence for Performance Coaches Email Guide
Why Black Friday Sequence Emails Fail for Performance Coaches (And How to Fix Them)
Your top client just hit a plateau. You know the solution, but communicating its value feels like another full-time job.
Many performance coaches find themselves spending countless hours on non-billable tasks: scheduling, invoicing, and chasing leads. This takes away from actual coaching, which is where you deliver the most value and earn your highest fees.
Black Friday isn't just for retail. It's a prime opportunity for performance coaches to package their solutions, attract new clients, and re-engage past ones with irresistible offers.
But a single social media post or a rushed email won't cut it. You need a strategic sequence that builds anticipation, highlights your expertise, and drives action.
The Black Friday email templates below are designed to do exactly that. They're crafted to move your audience from casual browser to committed client, ensuring your best deals get the attention, and sales, they deserve.
The Complete 5-Email Black Friday Sequence for Performance Coaches
As a performance coach, your clients trust your recommendations. This 5-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Early Bird
Tease the sale before it starts
Hi [First Name],
The coaching industry never stops. Neither should your pursuit of better results for your clients and your business.
I've been working on something special, designed specifically for performance coaches like you who are committed to improving every aspect of their practice. It's about securing those crucial solutions that improve client outcomes and simplify your operations.
Next [DAY OF SALE START], an unique opportunity will become available. It's a way to access high-value tools and services at a price point you won't see again.
This isn't just about saving money. It's about investing in the systems that give you more time to coach, more capacity for clients, and ultimately, more impact.
Keep an eye on your inbox. You'll want to be among the first to see what's coming.
Best, [YOUR NAME]
This email creates a powerful curiosity gap without revealing the offer. It uses the principle of scarcity by implying exclusive, early access and frames the upcoming sale as an 'investment in systems' rather than just a discount, appealing to the coach's business growth mindset.
The Reveal
Announce the full Black Friday offer
Hi [First Name],
The wait is over. Our Black Friday offer on [PRODUCT NAME] is now live.
This is your chance to equip your coaching practice with a solution designed to [SPECIFIC BENEFIT 1, e.g., simplify client onboarding, track progress with precision, automate scheduling]. For a limited time, you can get [PRODUCT NAME] at an unprecedented price.
This isn't just a tool; it's a big win for how you manage your clients, your time, and your results. Imagine reducing administrative overhead and focusing purely on coaching.
Here’s what [PRODUCT NAME] helps performance coaches achieve: • [Benefit 1: e.g., Instantly organize client data for better insights] • [Benefit 2: e.g., Automate session booking, freeing up your calendar] • [Benefit 3: e.g., Deliver personalized progress reports easily] This offer is only available until [DATE AND TIME]. Don't miss out on securing the infrastructure that supports elite performance, for both you and your clients. [CTA: Get the Black Friday offer now →]
Best, [YOUR NAME]
This email immediately delivers on the promise of the teaser. It uses clear, benefit-driven language and bullet points to make the value proposition scannable and easy to understand. The direct call to action and clear deadline activate urgency and encourage immediate consideration.
The Reminder
Midday reminder for those who missed it
Hi [First Name],
The Black Friday offers are moving fast, and time is ticking. If you've been considering how [PRODUCT NAME] could improve your coaching business, by giving you back precious coaching hours, enhancing client engagement, or simplifying your administrative load, now is the moment to act.
Many coaches have already taken advantage of this special pricing to upgrade their operations and dedicate more time to what they do best: delivering exceptional client results. You don't want to be the one looking back wishing you had acted.
This offer on [PRODUCT NAME] expires tonight at [TIME] or when supplies run out. This is a rare opportunity to invest in a solution that pays dividends in time, efficiency, and client satisfaction.
Make sure your practice is operating at its peak. [CTA: Claim your Black Friday deal before it's gone →]
Best, [YOUR NAME]
This email uses loss aversion and social proof (qualitative). By reminding the coach that 'many coaches have already taken advantage,' it creates a fear of missing out. The strong emphasis on the expiring deadline reinforces the urgency, pushing hesitant buyers towards a decision.
The Extended
Weekend extension for hesitaters
Hi [First Name],
We heard from many performance coaches who needed just a little more time to make their decision. We understand that investing in your practice requires careful thought.
So, due to popular demand, we've extended our Black Friday offer on [PRODUCT NAME] until [DATE AND TIME, e.g., Monday at midnight]. This is your final opportunity to secure this essential tool at the special Black Friday pricing.
Perhaps you were busy with clients, or just needed a weekend to weigh the benefits of [PRODUCT NAME] for [SPECIFIC COACHING CHALLENGE, e.g., improving client communication, tracking nuanced progress metrics]. Now you have that extra window.
Don't let this second chance slip away. This extension is truly the last opportunity to get [PRODUCT NAME] at this special rate, helping you achieve better results for your clients and more efficiency for your business. [CTA: Secure your extended Black Friday offer →]
Best, [YOUR NAME]
This email uses the principle of reciprocity by offering an extension, making the customer feel valued. It addresses common reasons for procrastination and reframes the extension as a beneficial, final opportunity, while still maintaining a strong sense of urgency.
The Final Call
Cyber Monday last chance
Hi [First Name],
This is it. The absolute final call.
Our Black Friday offer on [PRODUCT NAME] officially closes today at [TIME]. This is the last moment to secure the solution that can change your coaching practice by [CORE BENEFIT, e.g., giving you back valuable time, enhancing client engagement, simplifying your workflow].
Think about the impact [PRODUCT NAME] can have: more focused coaching, less administrative burden, and a clearer path to achieving peak performance for your clients. This special pricing will not return.
If you’ve been on the fence, this is the final nudge. Do you want to continue managing your practice the old way, or are you ready to embrace a more efficient, effective future?
Act now. This is your last chance to make the investment that will pay dividends all year.
The clock is ticking. [CTA: Don't miss out: Final hours to save →]
Best, [YOUR NAME]
This email employs extreme scarcity and the fear of missing out (FOMO). It uses direct, urgent language and a definitive deadline to create a strong psychological pressure to act immediately. It forces a clear choice between current struggles and future benefits, emphasizing the finality of the offer.
4 Black Friday Sequence Mistakes Performance Coaches Make
| Don't Do This | Do This Instead |
|---|---|
✕ Relying solely on intuition for client progress tracking. | Implement structured progress tracking systems within your CRM or a dedicated client management tool to quantify improvements. |
✕ Failing to clearly define niche and ideal client. | Spend time clearly articulating your ideal client avatar and the specific problems you solve for them. This sharpens your marketing message. |
✕ Underpricing services due to fear of rejection. | Audit your pricing strategy. Base your fees on the tangible results and transformation you deliver, not just your time. |
✕ Spending too much time on administrative tasks instead of coaching. | Automate or delegate non-essential administrative tasks like scheduling, invoicing, and basic client communication using appropriate software or virtual assistants. |
Black Friday Sequence Timing Guide for Performance Coaches
When you send matters as much as what you send.
The Early Bird
Tease the sale before it starts
The Reveal
Announce the full Black Friday offer
The Reminder
Midday reminder for those who missed it
The Extended
Weekend extension for hesitaters
The Final Call
Cyber Monday last chance
Start teasing early, peak on Friday, extend through Cyber Monday.
Customize Black Friday Sequence for Your Performance Coach Specialty
Adapt these templates for your specific industry.
Athletic Performance Coaches
- Tailor your Black Friday offers to specific athletic seasons or off-season training needs, e.g., 'Pre-Season Power-Up Package'.
- Emphasize how [PRODUCT NAME] helps track granular performance metrics (speed, power, recovery) to demonstrate tangible athlete improvement.
- Highlight solutions that simplify communication with athletes and their support staff (trainers, physios).
Peak Performance Coaches
- Frame Black Friday deals around 'executive edge' or 'high-achiever' packages, focusing on time optimization and mental resilience.
- Showcase how [PRODUCT NAME] can help clients track their productivity habits and energy levels, leading to sustained peak output.
- Offer solutions that help confidential progress tracking and goal setting for high-stakes professional environments.
Productivity Coaches
- Position your Black Friday offers as 'workflow optimization' or 'time mastery' bundles, appealing to those seeking immediate efficiency gains.
- Demonstrate how [PRODUCT NAME] integrates with existing client tools (calendars, project management) to create a seamless productivity ecosystem.
- Focus on how your services, enhanced by [PRODUCT NAME], help clients eliminate distractions and achieve deep work states consistently.
Focus Coaches
- Create Black Friday packages centered on 'digital detox' or 'attention training' programs, addressing the modern challenge of constant distraction.
- Explain how [PRODUCT NAME] can help clients monitor their attention spans and identify triggers for distraction, building improved concentration.
- Offer solutions that guide clients through structured focus exercises and help them build environments conducive to sustained attention.
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