Re-engagement Sequence for Performance Coaches Email Guide
Why Re-engagement Sequence Emails Fail for Performance Coaches (And How to Fix Them)
Your client just ghosted you. Not with an email, not with a call, but with complete silence after an initial inquiry.
That's not just a missed opportunity; it's a silent question mark over your entire outreach strategy. Many performance coaches find themselves in this exact situation, struggling to convert initial interest into sustained engagement.
It often feels like shouting into a void, hoping someone hears your message amidst the daily noise. The truth is, most people need more than one touchpoint.
They need a strategic sequence designed to remind them of the value you offer, understand their evolving needs, and gently guide them back into your orbit. A well-crafted re-engagement sequence doesn't just chase leads; it rebuilds trust and reminds them why they connected with you in the first place.
The templates below are designed to do exactly that. They're structured to bring dormant prospects and past clients back into meaningful conversation, without sounding desperate or pushy.
The Complete 4-Email Re-engagement Sequence for Performance Coaches
As a performance coach, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Miss You
Acknowledge the silence and show you care
Hi [First Name],
It's been a little while since we last connected, and I noticed things went quiet. Life happens, I get it.
Sometimes, the best intentions get buried under a pile of urgent tasks and unexpected challenges. But I also wanted to make sure I wasn't missing something important on your end.
My goal as a performance coach is always to help you achieve [specific core benefit your coaching offers, e.g., peak mental clarity, consistent athletic gains, breakthrough productivity]. If that's still a goal for you, I'm here.
Just hit reply if you want to pick up where we left off, or even if you just want to say hello.
Best, [YOUR NAME]
This email uses the 'foot-in-the-door' technique by asking a simple, non-threatening question. It acknowledges the silence without blame, building empathy and opening a low-stakes path for reconnection. The gentle reminder of their core goal appeals to their intrinsic motivation.
The Value Reminder
Remind them why they subscribed
Hi [First Name],
Remember when we talked about the challenge of [specific pain point, e.g., maintaining focus under pressure, breaking through a plateau, consistent client acquisition]? That's a hurdle many performance coaches face.
I was just thinking about how often that particular issue can derail even the most ambitious plans. It's not about lacking desire; it's about not having the right strategies or support to handle those moments effectively.
I recently shared some insights on [a relevant topic, e.g., a new approach to client retention, a mental resilience technique, a strategy for improving coaching sessions] that directly addresses this. I thought you might find it valuable, given our previous conversation.
You can find it here: [LINK TO VALUABLE CONTENT, blog post, short video, case study, etc.]
Best, [YOUR NAME]
This email uses cognitive fluency and anchoring. By reminding them of a shared past conversation and a known pain point, it makes the new value offering feel relevant and familiar. It provides immediate, no-strings-attached value, positioning you as a helpful resource.
The Survey
Ask what they actually want from you
Hi [First Name],
I'm reaching out because I'm always looking for ways to better serve performance coaches like you. Your insights are incredibly valuable to me.
Sometimes, the biggest breakthroughs come from simply identifying the right problem. What's the single most frustrating challenge you're wrestling with in your coaching business or personal performance today?
Is it [example 1, e.g., client retention]? Or [example 2, e.g., scaling your impact]?
Or maybe something entirely different? No long email needed, just a quick reply with whatever comes to mind.
Your honest feedback helps me create more relevant solutions for our community.
Best, [YOUR NAME]
This email employs the 'commitment and consistency' principle. By asking a direct, open-ended question, it encourages the recipient to self-identify their current challenges, which increases their likelihood of engaging. It also makes them feel heard and valued, building a sense of reciprocity.
The Breakup
Give a final chance before removing them
Hi [First Name],
This is likely the last email you'll receive from me for a while. It seems that the content and insights I've been sharing might no longer be relevant to your goals, and that's perfectly fine.
My aim is always to provide value to those who genuinely need and want it. Before I remove you from my active list, I wanted to give you one last opportunity.
If you're still interested in strategies for [core benefit, e.g., improving client results, boosting your coaching income, mastering your own performance], and want to continue receiving updates, simply click here: [LINK TO RE-OPT-IN PAGE or simply 'REPLY TO THIS EMAIL'] If I don't hear from you, I'll assume your focus has shifted, and I wish you all the best in your journey.
Best, [YOUR NAME]
This email utilizes the psychological principles of scarcity and loss aversion. By stating it's the 'final call' and framing it as a potential loss of valuable content, it creates urgency. The clear choice helps the recipient while also ensuring your list remains engaged and relevant.
4 Re-engagement Sequence Mistakes Performance Coaches Make
| Don't Do This | Do This Instead |
|---|---|
✕ Assuming silence means disinterest without a follow-up strategy. | Implement a structured re-engagement sequence to respectfully check in and offer value. |
✕ Sending generic 'buy my stuff' emails to cold or dormant leads. | Focus on providing immediate, no-strings-attached value tailored to their likely pain points. |
✕ Failing to ask for feedback or understand evolving client needs. | Regularly survey your audience to discover their current challenges and tailor your solutions. |
✕ Keeping unengaged contacts on your list indefinitely, impacting deliverability. | Use a breakup email to gracefully remove disengaged contacts and maintain a healthy, active list. |
Re-engagement Sequence Timing Guide for Performance Coaches
When you send matters as much as what you send.
The Miss You
Acknowledge the silence and show you care
The Value Reminder
Remind them why they subscribed
The Survey
Ask what they actually want from you
The Breakup
Give a final chance before removing them
Use after 30-90 days of no opens or clicks.
Customize Re-engagement Sequence for Your Performance Coach Specialty
Adapt these templates for your specific industry.
Athletic Performance Coaches
- Focus re-engagement content on common athletic plateaus, injury prevention, or mental game strategies.
- Share success stories of athletes who overcame specific challenges you help with.
- Offer a free 'performance audit' checklist for their current training regimen.
Peak Performance Coaches
- Highlight strategies for maintaining focus under extreme pressure or achieving flow states.
- Discuss overcoming burnout or decision fatigue in high-stakes environments.
- Provide insights on improving daily routines for sustained high-level output.
Productivity Coaches
- Address common time management myths or the struggle with digital distractions.
- Share a simple framework for prioritizing tasks or breaking down large projects.
- Offer a mini-challenge focused on a specific productivity hack like 'deep work' sessions.
Focus Coaches
- Create content around techniques for improving attention span or minimizing internal distractions.
- Discuss the impact of environment on concentration and how to improve it.
- Provide a short guided meditation or a 'focus-boosting' exercise they can try immediately.
Ready to Save Hours?
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