Testimonial Request Sequence for Performance Coaches Email Guide
Why Testimonial Request Sequence Emails Fail for Performance Coaches (And How to Fix Them)
You've just guided a client to their biggest breakthrough yet, witnessing a transformation that speaks volumes, but when you ask for a testimonial, you're met with silence. Many Performance Coaches experience this.
You deliver incredible results, yet securing that powerful social proof often feels like another demanding task on an already full plate. A single, generic request rarely cuts through the noise.
That's why a structured testimonial request sequence is essential. It's not about being pushy; it's about making it incredibly easy and natural for your clients to share their success stories.
A well-timed, thoughtful series of prompts can transform a vague 'thanks' into compelling evidence of your coaching impact. The templates below are designed to do just that.
They guide your clients from satisfied silence to powerful advocacy, without adding extra work for you.
The Complete 3-Email Testimonial Request Sequence for Performance Coaches
As a performance coach, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Check-in
Ask how things are going and gauge satisfaction
Hi [First Name],
Hope this message finds you well and thriving. I've been reflecting on our work together and the progress you've made since we last connected.
I'm curious to hear about any recent wins, breakthroughs, or areas where you're feeling particularly strong right now. My goal is always to provide solutions that genuinely move the needle for my clients, and your journey has been a fantastic example of what's possible when commitment meets the right strategy.
Is there anything specific that's really clicked for you lately, or a challenge you've overcome that stands out? Just a quick thought, no pressure at all.
Best, [YOUR NAME]
This email uses the principle of reciprocity and genuine care. By focusing solely on the client's experience and asking for open feedback without any immediate 'ask', it builds goodwill and primes them to think positively about their results, making a future request feel natural and welcomed.
The Request
Ask for a testimonial with specific, easy prompts
Hi [First Name],
Following up on our last conversation, I've been thinking about the incredible results you've achieved. Your journey is a powerful testament to the impact dedicated coaching can have, and I believe it could genuinely inspire others who are facing similar challenges.
Would you be open to sharing a brief testimonial about your experience? It would be immensely helpful for others considering my services.
To make it easy, here are a few prompts: • What specific challenge were you facing before we started working together? • What was the most significant result or breakthrough you experienced? • What would you tell someone who is considering working with me? You can simply reply to this email with your thoughts.
Anything you share would be incredibly valuable.
Best, [YOUR NAME]
This email applies the 'foot-in-the-door' technique, building on the previous positive interaction. It uses altruism ('inspire others') as a motivator and drastically reduces cognitive load by providing clear, specific prompts. This lowers the barrier to action, making it simple for the client to articulate their success.
The Gentle Nudge
Follow up with those who have not responded
Hi [First Name],
Just a gentle follow-up on my previous email about sharing your experience. I completely understand how busy things can get, and it's easy for these kinds of requests to slip through the cracks.
However, your unique perspective and the results you've achieved truly matter. A short testimonial helps me connect with individuals who are where you once were, showing them what's possible.
If you have a spare moment, even a few sentences would be incredibly helpful. You can just hit reply with your thoughts on: • The biggest challenge I helped you overcome. • The key outcome you achieved. • Who you would recommend my services to.
I'm here to make this as easy as possible.
Best, [YOUR NAME]
This email uses the psychological principle of consistency, gently reminding the client of the implied agreement to provide feedback. It addresses potential excuses (busyness) upfront and further reduces friction by emphasizing ease and brevity. Offering specific prompts again reinforces the simplicity of the task.
4 Testimonial Request Sequence Mistakes Performance Coaches Make
| Don't Do This | Do This Instead |
|---|---|
✕ Waiting for the client to offer a testimonial organically. | Proactively incorporate testimonial requests into your client offboarding process. |
✕ Asking for a generic 'good job' testimonial. | Provide specific prompts that guide clients to share concrete challenges, solutions, and results. |
✕ Making the testimonial submission process overly complicated. | Offer simple methods like replying to an email, a quick voice note, or a link to a very short form. |
✕ Only asking for testimonials from your absolute longest-standing or most successful clients. | Request testimonials from a broader range of clients who've achieved meaningful wins, even smaller ones, to showcase diverse impacts. |
Testimonial Request Sequence Timing Guide for Performance Coaches
When you send matters as much as what you send.
The Check-in
Ask how things are going and gauge satisfaction
The Request
Ask for a testimonial with specific, easy prompts
The Gentle Nudge
Follow up with those who have not responded
Send after a win, project completion, or positive feedback.
Customize Testimonial Request Sequence for Your Performance Coach Specialty
Adapt these templates for your specific industry.
Athletic Performance Coaches
- Focus on testimonials that highlight overcoming plateaus, achieving new personal bests, or improving specific physical capabilities for competition.
- Encourage clients to describe the mental fortitude gained alongside physical results, like maintaining focus under pressure.
- Ask about the practical application of your solutions, such as how their training adapted or how recovery protocols shifted for better performance.
Peak Performance Coaches
- Prioritize testimonials that speak to enhanced mental clarity, sustained focus during demanding tasks, or improved decision-making under stress.
- Encourage clients to articulate how they overcame mental blocks, procrastination, or self-doubt to achieve their goals.
- Ask about the long-term impact on their daily habits, energy levels, and overall sense of personal effectiveness.
Productivity Coaches
- Seek testimonials that detail how clients reclaimed time, streamlined workflows, or consistently met important deadlines.
- Encourage clients to share how they moved from feeling overwhelmed to having a clear, practical plan for their work.
- Ask about the specific tools or frameworks you introduced that led to the most significant improvements in their output.
Focus Coaches
- Highlight testimonials that describe a significant reduction in distractions, improved concentration spans, or the ability to engage in deep work.
- Encourage clients to explain how they learned to prioritize tasks effectively and maintain sustained attention on their most important objectives.
- Ask about the specific strategies they implemented to achieve mental clarity and avoid task-switching throughout their day.
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