Black Friday Sequence for Personal Trainers Email Guide
Why Black Friday Sequence Emails Fail for Personal Trainers (And How to Fix Them)
You watch a potential client hesitate, weighing cost against commitment, and then walk away. Many personal trainers struggle to fill their schedules, even with incredible services.
It's not about your expertise; it's about connecting with clients at the right moment, with the right offer. You've probably noticed that without a clear call to action, even interested prospects can drift away, leaving your booking calendar emptier than you'd like.
A well-crafted Black Friday sequence cuts through the noise. It gives you a strategic way to present your solutions, highlight the results you deliver, and motivate clients to act now.
This isn't just about discounts; it's about positioning your coaching as the solution to their fitness goals, making it irresistible when the time is right. The templates below are designed to guide your audience from casual interest to committed client, without resorting to desperate tactics.
The Complete 5-Email Black Friday Sequence for Personal Trainers
As a personal trainer, your clients trust your recommendations. This 5-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Early Bird
Tease the sale before it starts
Hi [First Name],
You've been pushing hard, staying consistent, and chasing your fitness goals. But what if you could accelerate your progress?
What if you could finally break through that plateau, build the strength you've always wanted, or transform your body in a way that truly lasts? I've been preparing something special for you.
It's designed to help you achieve those exact results, but in a way that makes it more accessible than ever before. Next week, I'll be revealing a limited-time opportunity to invest in your health and fitness journey.
This isn't just another discount; it's a chance to commit to yourself with incredible value. Keep an eye on your inbox.
You won't want to miss this.
Best, [YOUR NAME]
This email uses the 'curiosity gap' principle. By hinting at a significant offer without revealing details, it creates anticipation and makes the reader eager for the next communication. It also taps into their existing aspirations, making the upcoming offer feel directly relevant to their personal goals.
The Reveal
Announce the full Black Friday offer
Hi [First Name],
The wait is over. Black Friday is here, and I'm thrilled to announce our most significant offer of the year, designed exclusively for you.
For a limited time, you can secure [X] months of personalized coaching for the price of [Y], or get [Z] private sessions with a complimentary [BONUS SERVICE]. This is your chance to finally get the dedicated support you need to achieve your fitness dreams, whether that's losing those stubborn pounds, building lean muscle, or running your first marathon.
This special offer is only available until [DATE/TIME]. Don't let another year pass wishing you had started sooner. [CTA: See all Black Friday offers and secure your spot →]
Best, [YOUR NAME]
This email delivers on the anticipation built in the previous message. It clearly outlines the offer's value and benefits, speaking directly to the client's desired outcomes. The inclusion of a clear call to action and a deadline creates a sense of urgency, prompting immediate consideration.
The Reminder
Midday reminder for those who missed it
Hi [First Name],
The Black Friday rush can be overwhelming, and it's easy for great opportunities to slip through the cracks. I wanted to send a quick reminder about our special coaching packages.
We've designed these to make personalized fitness more accessible, helping you finally achieve the results you've been working towards. Looking for one-on-one training, specialized programming, or group motivation, our Black Friday offer provides exceptional value.
Don't let this chance pass you by. The offer is still live, but not for much longer. [CTA: Revisit our Black Friday coaching deals →]
Best, [YOUR NAME]
This email acts as a gentle nudge, acknowledging the busy nature of Black Friday. It uses 'social proof' implicitly by suggesting others might have missed it too, normalizing a second look. The soft reminder avoids being overly pushy while reiterating the core benefit and urgency.
The Extended
Weekend extension for hesitaters
Hi [First Name],
The inbox was flooded. The stores were packed.
And maybe, just maybe, you didn't get a chance to prioritize your fitness goals amidst the Black Friday chaos. I've heard from a few of you, and because I truly want to see you succeed, I've decided to extend our special Black Friday coaching packages through the weekend.
This means you still have the opportunity to secure [X] months of dedicated coaching or [Y] sessions at our most favorable rates of the year. This extension gives you a little more breathing room to make a decision that will truly impact your health.
But this is a firm extension. The clock resets on Monday morning. [CTA: Claim your extended Black Friday fitness package →]
Best, [YOUR NAME]
This email uses the principle of 'reciprocity' and 'scarcity'. By extending the offer due to perceived demand or client requests, it builds goodwill. The new, firm deadline reinforces urgency, motivating those who hesitated during the initial window to act before this new cutoff.
The Final Call
Cyber Monday last chance
Hi [First Name],
This is it. The absolute final opportunity.
Our Black Friday and Cyber Monday coaching special closes tonight at [TIME]. If you've been considering making a real commitment to your fitness, this is your last chance to do so with this incredible value.
Tomorrow, these special rates and bonuses will be gone. No exceptions.
This is about taking action on your goals, right now. Don't look back next year wishing you had seized this moment.
Your transformation begins today. [CTA: Secure your coaching before it's too late →]
Best, [YOUR NAME]
This email creates extreme urgency and uses the 'fear of missing out' (FOMO) effectively. The strong, definitive language ("This is it," "absolute final opportunity," "No exceptions") leaves no room for procrastination. It frames the decision as a critical moment for their long-term fitness, compelling immediate action.
4 Black Friday Sequence Mistakes Personal Trainers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Relying on a single social media post to announce a sale. | Develop a multi-channel sequence, including email, stories, and direct messages, building anticipation over several days. |
✕ Offering generic discounts without tying them to specific client results. | Frame your offers around the transformation clients will experience, such as "Achieve your summer body by spring" or "Master your first pull-up." |
✕ Waiting until Black Friday to announce any special offers. | Start teasing your upcoming sale a week in advance to build excitement and make clients feel like insiders. |
✕ Not having a clear, easy-to-follow call to action for clients to purchase. | Provide direct links to specific packages or a clear booking page, minimizing friction in the purchasing process. |
Black Friday Sequence Timing Guide for Personal Trainers
When you send matters as much as what you send.
The Early Bird
Tease the sale before it starts
The Reveal
Announce the full Black Friday offer
The Reminder
Midday reminder for those who missed it
The Extended
Weekend extension for hesitaters
The Final Call
Cyber Monday last chance
Start teasing early, peak on Friday, extend through Cyber Monday.
Customize Black Friday Sequence for Your Personal Trainer Specialty
Adapt these templates for your specific industry.
Online Personal Trainers
- Highlight the flexibility of online sessions, fitting any schedule.
- Offer a digital bonus like a custom nutrition guide or workout library.
- Emphasize global reach; clients can train from anywhere.
In-Person Trainers
- Feature the personalized attention and hands-on correction of private sessions.
- Offer a bonus like a free in-body scan or movement assessment.
- Emphasize the dedicated, distraction-free environment of your studio.
Group Fitness Trainers
- Focus on the motivation and community aspect of group classes.
- Offer a "bring a friend" bonus or a multi-pass discount.
- Showcase testimonials highlighting the energy and support of your groups.
Specialized Trainers
- Speak directly to the unique challenges and goals of their specific niche.
- Offer a specialized workshop or masterclass as a bonus.
- Highlight your advanced certifications and specific expertise in their area of need.
Ready to Save Hours?
You now have everything: 5 complete email templates, the psychology behind each one, when to send them, common mistakes to avoid, and how to customize for your niche. Writing this from scratch would take you 4-6 hours. Or...
Get Your Personal Trainers Emails Written In Under 5 Minutes.
You've got the blueprints. Now get them built. Answer a few questions about your personal trainers offer and get all 7 emails written for you. Your voice. Your offer. Ready to send.
Stop guessing what to write. These are the emails that sell personal trainers offers.
One-time payment. No subscription. Credits valid 12 months.