Re-engagement Sequence for Personal Trainers Email Guide
Why Re-engagement Sequence Emails Fail for Personal Trainers (And How to Fix Them)
Your client list feels thinner than it used to. Many personal trainers find that even their most dedicated clients sometimes drift away.
Life gets busy, priorities shift, or they simply lose momentum. It's a common challenge, not a reflection of your value.
But silence doesn't mean they're gone forever. Often, a well-timed, thoughtful message is all it takes to reignite that spark.
A strategic re-engagement sequence reminds them of the results you deliver, the connection you built, and the solutions you offer. These templates are designed to cut through the noise, acknowledge their absence, and invite them back without sounding desperate or pushy.
The Complete 4-Email Re-engagement Sequence for Personal Trainers
As a personal trainer, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Miss You
Acknowledge the silence and show you care
Hi [First Name],
It's been a little while since we last connected. I was just thinking about you and wanted to reach out.
Life gets hectic, and sometimes fitness goals can take a backseat. That's completely normal, and I understand.
I hope everything is going well on your end, and that you're still making progress towards feeling your best. No pressure at all, but if you ever feel ready to pick things back up, or just want to chat about your current fitness journey, my door is always open.
Best, [YOUR NAME]
This email uses empathy and a non-salesy approach. It acknowledges their absence without guilt-tripping them, creating a safe space for them to respond. It focuses on the client's well-being, not just a transaction, rebuilding trust.
The Value Reminder
Remind them why they subscribed
Hi [First Name],
I was reviewing some past client successes and yours immediately came to mind. Do you remember when we worked together to [specific past achievement, e.g., 'crush your first pull-up' or 'drop those stubborn 5 pounds for your vacation']?
That feeling of accomplishment was incredible. My commitment is still to help people like you achieve those kinds of results, whether it's building strength, boosting energy, or simply feeling more confident in your skin.
If you're facing new fitness challenges or just need a fresh perspective, I'm here to help you get back on track.
Best, [YOUR NAME]
This email uses nostalgia and validates past achievements. By reminding them of a positive past experience, it triggers positive emotions and reinforces your value as a solution provider. It also subtly positions you as the expert who can replicate those results.
The Survey
Ask what they actually want from you
Hi [First Name],
I'm always looking for ways to better support my community and past clients. To make sure I'm creating the most valuable content and services, I'd love to hear directly from you.
What's the biggest fitness challenge you're struggling with right now? Is it motivation, time management, nutrition, or something else entirely?
Just hit reply and let me know. Your feedback helps me tailor my solutions to what you actually need.
Best, [YOUR NAME]
This email employs the principle of active listening and perceived value. By asking for their input, you make them feel heard and valued. It also provides crucial insights into their current pain points, allowing you to segment and offer relevant solutions later. It's a low-commitment ask that can lead to high-value engagement.
The Breakup
Give a final chance before removing them
Hi [First Name],
It looks like you haven't been engaging with my emails recently, and that's perfectly fine. I only want to send valuable content to those who truly want it.
My goal isn't to clutter your inbox. If you'd like to continue receiving updates, tips, and special offers from me, simply click here: [LINK TO RE-SUBSCRIBE/CONFIRM PREFERENCES] Otherwise, I'll assume you're no longer interested, and I'll remove you from this list in [X days, e.g., 7 days].
This ensures your inbox stays clear.
Best, [YOUR NAME]
This email uses scarcity and the principle of choice. By offering a clear choice and a deadline, it prompts a decision. It also helps maintain a clean, engaged email list, improving deliverability and ensuring future communications reach interested clients. It frames the removal as a benefit to them, not a punishment.
4 Re-engagement Sequence Mistakes Personal Trainers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Not following up after a trial session. | Send a personalized email within 24 hours, referencing something specific discussed, and offer a clear next step. |
✕ Focusing only on physical appearance goals. | Broaden the conversation to include energy levels, mental clarity, stress reduction, and overall well-being. |
✕ Assuming clients remember everything from a session. | Provide a brief summary or practical homework after each session, reinforcing key takeaways. |
✕ Waiting for clients to initiate re-engagement. | Implement an automated re-engagement sequence in your CRM for clients who become inactive after a set period. |
Re-engagement Sequence Timing Guide for Personal Trainers
When you send matters as much as what you send.
The Miss You
Acknowledge the silence and show you care
The Value Reminder
Remind them why they subscribed
The Survey
Ask what they actually want from you
The Breakup
Give a final chance before removing them
Use after 30-90 days of no opens or clicks.
Customize Re-engagement Sequence for Your Personal Trainer Specialty
Adapt these templates for your specific industry.
Online Personal Trainers
- Utilize video messages for check-ins to add a personal touch that text can't replicate.
- Offer a short, free 'strategy call' to past clients to discuss new goals or challenges.
- Create a private community forum or group where past clients can reconnect and feel part of something.
In-Person Trainers
- Send a handwritten note or small gift (like a branded water bottle) to inactive clients, showing a personal gesture.
- Host a free local workshop or group event and invite past clients to reconnect in a low-pressure setting.
- Offer a 'buddy pass' where they can bring a friend for a complimentary session, encouraging their return.
Group Fitness Trainers
- Highlight success stories from current group members to inspire inactive clients to rejoin the community.
- Offer a themed 'welcome back' class with a special focus, making it feel fresh and exciting.
- Create a leaderboard or challenge for returning members to build friendly competition and motivation.
Specialized Trainers
- Share relevant articles or research findings specific to their niche, positioning yourself as an ongoing expert resource.
- Offer a specialized mini-assessment or consultation to address new, niche-specific challenges they might be facing.
- Connect them with other clients or resources within their specific niche, building a supportive network around your expertise.
Ready to Save Hours?
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