Re-engagement Sequence for Plumbers Email Guide
Why Re-engagement Sequence Emails Fail for Plumbers (And How to Fix Them)
Your phone hasn't rung with a familiar client name in months. You wonder where they went, or worse, who they called instead.
Many plumbers find that the true backbone of their business isn't just new leads, but the steady flow of repeat customers. Yet, without intentional effort, even the most satisfied clients can drift away, forgetting who to call when a new issue arises.
It's a common story: a successful job, a happy customer, then silence. Keeping your existing clients engaged isn't just about chasing new leads; it's about nurturing the trust you've already built.
A well-crafted re-engagement sequence brings those valuable clients back into your pipeline, reminding them of your reliable service and expertise before they even think of calling someone else. These re-engagement email templates are designed for plumbers like you.
They're built to cut through the noise, reignite interest, and bring those past clients back to your schedule.
The Complete 4-Email Re-engagement Sequence for Plumbers
As a plumber, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Miss You
Acknowledge the silence and show you care
Hi [First Name],
It feels like it's been a moment since we last connected. We've been busy helping local homes and businesses with their plumbing needs, and it got us thinking about you.
We always appreciate our clients, and we wanted to check in. Is everything flowing smoothly at your place?
If you've had any plumbing questions or needs since we last saw you, or if anything's come up, please don't hesitate to reach out. We're here to help.
We value your business and hope to hear from you soon.
Best, [YOUR NAME]
This email uses the principle of reciprocity and a low-pressure approach. By simply checking in and offering help without a direct pitch, it reminds the client of a past positive interaction and subtly positions you as a caring, reliable service provider. It re-establishes a connection.
The Value Reminder
Remind them why they subscribed
Hi [First Name],
Your plumbing system works hard every day, often without a second thought. But a little preventative care can go a long way in avoiding bigger headaches down the line.
Here's a quick tip: Avoid pouring grease down your drains. Even hot water won't prevent it from solidifying in your pipes, leading to stubborn clogs over time.
Instead, let it cool and dispose of it in the trash. It's a small change, but it helps keep things running smoothly.
And remember, if you ever face a drain issue that's beyond a simple fix, our team is always ready to provide lasting solutions. We're committed to helping you maintain a healthy plumbing system.
Best, [YOUR NAME]
This email uses the principle of authority and value-add. By providing a useful, practical tip, you demonstrate expertise and generosity without asking for anything in return. This reinforces your position as a helpful resource, reminding the client of your value and increasing the likelihood they'll think of you when a service is needed.
The Survey
Ask what they actually want from you
Hi [First Name],
We're always looking for ways to improve our services and ensure we're meeting the real needs of our clients. Your feedback is incredibly valuable to us.
We'd love to know: what's one plumbing challenge or concern you've faced recently, or what kind of plumbing advice would be most helpful to you right now? Whether it's about water heaters, leaky faucets, or general maintenance, knowing what's on your mind helps us tailor our solutions.
Simply reply to this email with your thoughts. We're listening.
Best, [YOUR NAME]
This email employs the psychological technique of active listening and personalization. By directly asking for feedback, you make the client feel valued and heard. This not only gathers useful information for future marketing but also creates a subtle obligation for the client to engage, strengthening their connection to your brand.
The Breakup
Give a final chance before removing them
Hi [First Name],
We've sent a few messages recently, hoping to reconnect and offer some helpful insights. If our emails haven't been relevant or helpful to you, we completely understand.
To ensure we're only sending information to those who truly want it, we'll be removing inactive contacts from our mailing list soon. This means this will be our last message to you unless you tell us otherwise.
If you'd like to continue receiving occasional plumbing tips, service updates, and special offers, simply click the link below to confirm your interest. Otherwise, we'll assume you're all set. [LINK: Yes, I want to stay connected!] Thank you for being a part of our community.
We wish you all the best.
Best, [YOUR NAME]
This 'breakup' email uses the principle of scarcity and loss aversion. By stating that this is the 'last message' and implying removal from the list, it creates a sense of urgency and prompts a decision. People are often more motivated by the fear of losing something (access to your content) than by gaining something, making them more likely to take action to stay subscribed.
4 Re-engagement Sequence Mistakes Plumbers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Assuming clients will remember you months after a job without any follow-up. | Implement a simple post-service follow-up email or postcard that reminds them of your contact information and asks for a quick review. |
✕ Only contacting past clients when you want to sell them something specific. | Regularly provide value through seasonal tips, home maintenance guides, or safety advice. Build goodwill before making an offer. |
✕ Not segmenting your client list based on services performed or property type. | Tag clients in your CRM by service (e.g., water heater install, drain cleaning) or property (residential, commercial) to send more targeted and relevant re-engagement messages. |
✕ Failing to offer an easy way for clients to schedule or ask questions when re-engaging. | Always include a clear call to action in your re-engagement emails, whether it's 'Reply to this email', 'Call us', or 'Schedule online'. |
Re-engagement Sequence Timing Guide for Plumbers
When you send matters as much as what you send.
The Miss You
Acknowledge the silence and show you care
The Value Reminder
Remind them why they subscribed
The Survey
Ask what they actually want from you
The Breakup
Give a final chance before removing them
Use after 30-90 days of no opens or clicks.
Customize Re-engagement Sequence for Your Plumber Specialty
Adapt these templates for your specific industry.
Residential Plumbers
- Send seasonal plumbing checklists (e.g., winterizing pipes, summer hose bib checks) to past clients.
- Offer a 'home plumbing health check' discount specifically for returning customers.
- Share tips on common household plumbing issues and when to call a professional versus DIY.
Commercial Plumbers
- Remind past commercial clients about preventative maintenance contracts for their business properties.
- Offer free plumbing assessments for businesses to identify potential issues before they become emergencies.
- Highlight compliance updates or new technologies relevant to commercial plumbing systems.
Emergency Plumbers
- Provide a 'what to do in a plumbing emergency' guide for past clients to keep handy.
- Remind them of your 24/7 availability and rapid response times for peace of mind.
- Offer a small discount on future non-emergency services as a 'thank you' for their past trust.
Drain Specialists
- Share tips on common causes of clogs and how to prevent them in kitchens and bathrooms.
- Offer a follow-up camera inspection discount to ensure drains remain clear after a service.
- Educate clients on the benefits of regular drain maintenance over reactive emergency calls.
Ready to Save Hours?
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