Testimonial Request Sequence for PPC Specialists Email Guide
Why Testimonial Request Sequence Emails Fail for PPC Specialists (And How to Fix Them)
Your client just hit their target CPA, but you're too busy managing bids to celebrate. Many PPC specialists find themselves constantly chasing the next campaign win, often overlooking the immense value of past successes.
You've probably noticed that even satisfied clients rarely volunteer praise, leaving a powerful marketing asset untapped. Testimonials aren't just feel-good stories; they're social proof that converts.
They build trust, reduce skepticism, and give prospective clients a clear vision of the results you deliver. A strong testimonial library can be your most effective sales tool, working for you long after the campaign ends.
But how do you get them without sounding desperate or adding another task to your already packed day? This proven testimonial request sequence simplifies the process, making it easy for your clients to share their success stories and for you to use their praise.
The Complete 3-Email Testimonial Request Sequence for PPC Specialists
As a ppc specialist, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Check-in
Ask how things are going and gauge satisfaction
Hi [First Name],
How are things going with [your service] and the [campaign type] campaigns? I was just reviewing the recent performance for [specific metric, e.g., lead volume, ROAS], and it looks like we've seen some great movement. Our goal was to [remind of primary goal], and I'm keen to hear your perspective on how we're tracking against that. Is there anything on your mind, or any feedback you'd like to share?
Best, [YOUR NAME]
This email uses the principle of reciprocity. By checking in on their success first, you demonstrate genuine care beyond just performance numbers, making them more inclined to help when you eventually ask. It's a low-pressure way to gauge satisfaction before making a direct request.
The Request
Ask for a testimonial with specific, easy prompts
Hi [First Name],
We've truly enjoyed working with you on [your service] for [client name]. It's been rewarding to see [specific result, e.g., their lead quality improve, their ROAS climb].
Your success is important to us, and we'd be honored if you'd be willing to share a brief testimonial about your experience. To make it easy, here are a few questions you could answer: • What challenge were you facing before working with us? • What specific results or improvements have you seen since we started? • What did you most appreciate about our approach or communication?
A few sentences would be incredibly helpful, but feel free to share as much or as little as you like.
Best, [YOUR NAME]
This email reduces cognitive load. By providing specific prompts, you make it significantly easier for the client to articulate their experience, overcoming the blank page syndrome. The questions guide them to share valuable, specific details that make for a powerful testimonial.
The Gentle Nudge
Follow up with those who have not responded
Hi [First Name],
Just wanted to gently follow up on my previous email. I know how busy things get in the world of PPC.
No worries at all if now isn't the right time, but I still value your feedback immensely. If you did have a spare minute, even a quick thought on your experience with [your service] would be wonderful to hear.
Your insights help us refine our approach and continue delivering strong results for clients like you.
Best, [YOUR NAME]
This email employs the 'foot-in-the-door' technique, asking for a smaller commitment (a quick thought) after an initial, larger request (a full testimonial). It re-frames the request as seeking valuable feedback, appealing to their desire to help and contribute, without applying undue pressure.
4 Testimonial Request Sequence Mistakes PPC Specialists Make
| Don't Do This | Do This Instead |
|---|---|
✕ Only focusing on conversion rates and ROAS in client conversations. | Highlight the full funnel impact, brand uplift, and the strategic value of your solutions beyond immediate numbers. |
✕ Neglecting to follow up on outstanding client feedback requests. | Implement a structured system for testimonial collection, including automated reminders and different communication channels. |
✕ Not asking for specific, measurable results in testimonials. | Provide prompts that guide clients to share concrete data points, challenges overcome, and the direct impact of your services. |
✕ Waiting until a client cancels or a project ends to ask for feedback. | Proactively seek testimonials during successful campaign phases or after achieving significant milestones, when client satisfaction is highest. |
Testimonial Request Sequence Timing Guide for PPC Specialists
When you send matters as much as what you send.
The Check-in
Ask how things are going and gauge satisfaction
The Request
Ask for a testimonial with specific, easy prompts
The Gentle Nudge
Follow up with those who have not responded
Send after a win, project completion, or positive feedback.
Customize Testimonial Request Sequence for Your PPC Specialist Specialty
Adapt these templates for your specific industry.
Google Ads Specialists
- Focus on how your campaigns reduced wasted ad spend and improved ad relevance.
- Emphasize the impact of your optimizations on Quality Score and lower CPCs.
- Highlight the discovery of new, high-converting keyword opportunities or audience segments.
Facebook Ads Specialists
- Showcase success in audience targeting and segmentation that led to stronger engagement.
- Detail how creative testing and iteration led to better ad performance and lower CPAs.
- Mention successful lead generation or e-commerce sales growth from your ad strategies.
Amazon PPC Specialists
- Demonstrate improvements in ACoS and TACOS for their product listings.
- Point to increased organic ranking for key products resulting from your ad efforts.
- Highlight success in launching new products with effective ad strategies that drove early sales velocity.
Programmatic Specialists
- Explain how data-driven targeting and audience insights reached niche, high-value audiences.
- Showcase efficiency gains through automated bidding and real-time optimization across various platforms.
- Mention the ability to scale campaigns across diverse inventory effectively, achieving broader reach and impact.
Ready to Save Hours?
You now have everything: 3 complete email templates, the psychology behind each one, when to send them, common mistakes to avoid, and how to customize for your niche. Writing this from scratch would take you 4-6 hours. Or...
Get Your PPC Specialists Emails Written In Under 5 Minutes.
You've got the blueprints. Now get them built. Answer a few questions about your ppc specialists offer and get all 7 emails written for you. Your voice. Your offer. Ready to send.
Stop guessing what to write. These are the emails that sell ppc specialists offers.
One-time payment. No subscription. Credits valid 12 months.