New Year Sequence for Print-on-Demand Sellers Email Guide
Why New Year Sequence Emails Fail for Print-on-Demand Sellers (And How to Fix Them)
Another year just ended. Did your sales reflect the effort you poured into every design, every listing, every customer interaction?
Many print-on-demand sellers find themselves in a familiar cycle: a strong holiday season followed by a quiet January. The excitement of new designs and fresh ideas often struggles to cut through the post-holiday lull.
You've probably noticed customers who were eager to buy just weeks ago now seem to have vanished, leaving your store feeling empty. This isn't a problem with your products or your talent.
It's a sequence problem. A strategic series of messages can re-engage your audience, remind them of the value you offer, and reignite their desire to buy.
It builds a bridge from holiday spending fatigue to renewed interest in what you create. The New Year Sequence templates below are designed to do exactly that.
They're structured to move your audience from post-holiday slump to eager buyer, ensuring your Q1 starts with momentum.
The Complete 4-Email New Year Sequence for Print-on-Demand Sellers
As a print-on-demand seller, your clients trust your recommendations. This 4-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Reflection
Help them review the past year and identify gaps
Hi [First Name],
As the dust settles on another year, it's natural to look back. Remember those favorite pieces you wore to death, the gifts you cherished, the designs that just 'clicked'?
Think about what defined your style, your home, your personal expression. What worked?
What felt authentic? And what did you wish you had more of?
This isn't just about trends. It's about understanding the items that truly brought you joy, expressed your personality, or made your space feel more 'you'.
The start of a new year is the perfect moment to reflect on those moments, big and small. We've been doing some reflecting too, thinking about how we can help you express yourself even better in the coming months.
More on that soon.
Best, [YOUR NAME]
This email uses the psychological principle of reflection and self-assessment. By prompting customers to review their past year's experiences and desires, it creates a gentle tension between their current state and their aspirations for the new year. This internal dialogue prepares them to be receptive to solutions that align with their emerging vision.
The Vision
Paint a picture of what their next year could look like
Hi [First Name],
What if this year wasn't just another year, but the year you truly embraced your personal style, created a home that reflects your soul, or shared your passions boldly? Imagine waking up surrounded by designs that inspire you, wearing clothes that speak your truth, or gifting items that carry a piece of your heart.
It’s about intentional choices, not just trends. This isn't about grand gestures.
It's about the small, daily ways you can infuse meaning and personality into your life, from the mug you drink from to the art on your walls, the statement on your tee, or the stories in your books. We believe everyone deserves to live a life fully expressed.
And we're excited to show you how we can help you bring that vision to life. Keep an eye on your inbox.
Best, [YOUR NAME]
This email employs future pacing, guiding the customer to visualize an improved version of their life with the help of your products. It taps into their desires for self-expression and personal fulfillment, creating an emotional connection before any specific offer is made. The language focuses on the *feeling* and *outcome*, making the imagined future highly appealing.
The Fresh Start
Present your offer as the catalyst for change
Hi [First Name],
The vision you've been building for this new year? It's time to bring it to life.
We're thrilled to introduce our New Year Collection, a curated selection of designs and products crafted to help you make this year truly yours. Here's what makes this collection special: • Fresh designs that capture the spirit of new beginnings • High-quality products ready to become staples in your life • Unique pieces that allow for true personal expression looking for a statement tee, inspiring home decor, or a meaningful gift, our New Year Collection is your catalyst for change.
We've made it easy to find pieces that resonate with your renewed purpose. Start designing your best year today.
Explore the collection: [CTA: Shop the New Year Collection →]
Best, [YOUR NAME]
This email acts as the direct offer, presenting your products as the tangible solution to the desires cultivated in the previous emails. It uses clear, benefit-driven bullet points to highlight value and a strong call to action. By framing the collection as a 'catalyst for change,' it connects the products directly to the customer's aspirations for a fresh start.
The Momentum
Create urgency before New Year motivation fades
Hi [First Name],
New Year's motivation is powerful, but it can be fleeting. Don't let your vision for a more expressive, inspired year get lost in the everyday hustle.
You envisioned a fresh start, a home that truly represents you, a wardrobe that speaks your truth. This isn't just about buying something new; it's about investing in the person you want to be this year.
Our New Year Collection is designed to keep that momentum going, offering pieces that serve as daily reminders of your intentions. But like all good things, this special collection won't last forever.
This is your chance to solidify your intentions and make those first steps toward your best year. Don't wait for the inspiration to fade.
Secure your favorite pieces now.
Best, [YOUR NAME]
This email uses scarcity and loss aversion. By reminding customers that New Year's motivation can fade and that the collection is temporary, it creates a sense of urgency. It also reinforces the idea of cognitive commitment, once they've envisioned their ideal year, inaction feels like a loss. The message encourages them to act on their initial motivation before it dissipates.
4 New Year Sequence Mistakes Print-on-Demand Sellers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Relying solely on holiday sales spikes and ignoring the post-holiday dip. | Develop year-round evergreen collections and engagement strategies to maintain consistent customer interest and smooth out sales cycles. |
✕ Only promoting new designs without context or a story. | Tell a compelling story behind your designs or connect them to broader themes and customer aspirations to create deeper resonance and emotional appeal. |
✕ Forgetting about past customers after a purchase, especially after busy periods. | Implement re-engagement sequences and loyalty programs to nurture relationships and encourage repeat business, turning one-time buyers into loyal patrons. |
✕ Overlooking seasonal transitions beyond major, obvious holidays. | Plan mini-collections and themed promotions for less obvious moments like New Year, Spring Refresh, or Back-to-School to capture ongoing interest and provide fresh reasons to buy. |
New Year Sequence Timing Guide for Print-on-Demand Sellers
When you send matters as much as what you send.
The Reflection
Help them review the past year and identify gaps
The Vision
Paint a picture of what their next year could look like
The Fresh Start
Present your offer as the catalyst for change
The Momentum
Create urgency before New Year motivation fades
Start the last week of December, peak on January 1st.
Customize New Year Sequence for Your Print-on-Demand Seller Specialty
Adapt these templates for your specific industry.
T-Shirt Sellers
- Create resolution-themed or motivational text-based designs for fitness, mindfulness, or personal growth.
- Offer 'matching' or 'buddy' designs for groups embarking on new year challenges together.
- Promote bundle deals for layering pieces or different styles to refresh an entire wardrobe.
Home Decor Sellers
- Design minimalist or decluttering-themed prints, wall art, and throw pillows for a 'fresh start' aesthetic.
- Suggest ways customers can refresh a specific room (e.g., 'New Year, New Living Room') with your items.
- Focus on calming color palettes and inspiring quotes for a serene home environment post-holidays.
Book Publishers
- Promote journals, planners, or notebooks with new year goal-setting prompts or motivational covers.
- Highlight books that support personal development, skill acquisition, or new hobbies for the year ahead.
- Offer personalized book covers or unique bookmarks as incentives for starting a new reading challenge.
Accessory Sellers
- Feature accessories that complement new year routines, like gym bags, water bottles, or tech sleeves with inspiring designs.
- Suggest 'style upgrade' bundles, combining items like phone cases, tote bags, and keychains.
- Focus on practical yet stylish items that help organize and simplify daily life for a fresh start.
Ready to Save Hours?
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