Testimonial Request Sequence for Print-on-Demand Sellers Email Guide
Why Testimonial Request Sequence Emails Fail for Print-on-Demand Sellers (And How to Fix Them)
You've just launched a best-selling design. Orders are flying in.
But a potential buyer asks, 'Are your products actually good?' You realize you have no social proof, just happy customers in the void. A single, generic 'rate us' email after a purchase often gets lost.
Your most satisfied customers, the ones who truly love your unique designs and quality, need a strategic invitation to share their experience. They need more than an one-off request; they need a guided path to becoming your most powerful advocates.
A well-crafted testimonial request sequence doesn't just ask for feedback; it nurtures the relationship, makes the process effortless, and ensures you capture genuine, effective praise. It transforms satisfied buyers into compelling stories that convince future customers, building trust and authority for your brand.
The templates below are designed to do exactly that. They're structured to help you gather authentic testimonials that resonate with your target audience, without feeling pushy or inconvenient.
The Complete 3-Email Testimonial Request Sequence for Print-on-Demand Sellers
As a print-on-demand seller, your clients trust your recommendations. This 3-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Check-in
Ask how things are going and gauge satisfaction
Hi [First Name],
It's been a little while since your [PRODUCT TYPE, e.g., custom t-shirt] arrived, and I wanted to reach out personally. My goal is always to create unique, high-quality designs that you truly love.
I hope your [PRODUCT NAME] has met every expectation, whether it's for a special gift or just to brighten your day. How has your [PRODUCT NAME] been holding up?
Is there anything at all I could have done better, or anything you particularly enjoyed about it? Your honest feedback helps me improve and continue creating items people genuinely appreciate.
Just reply to this email, I read every message.
Best, [YOUR NAME]
This email opens a two-way dialogue, not just a demand for a review. By asking 'how things are going' before any request, it positions you as a caring seller, not just a transaction-focused one. This approach uses reciprocity; people are more likely to help someone who first shows genuine interest in their experience.
The Request
Ask for a testimonial with specific, easy prompts
Hi [First Name],
Following up on our last chat, or assuming you're happy with your [PRODUCT NAME], I had a small request. Word-of-mouth is incredibly powerful for a small business like mine.
Knowing how much you enjoyed your [PRODUCT NAME] means a lot, and hearing about your experience helps new customers feel confident in their choice. Would you be willing to share a few words about your [PRODUCT NAME] and your experience with [YOUR BRAND/SHOP NAME]?
Even a sentence or two would be amazing. Here are a few questions to get you started, if helpful: What did you particularly love about your [PRODUCT NAME]?
How did it solve a need or bring you joy? * What was your favorite part of the experience? You can simply reply to this email with your thoughts, or if you prefer, click here to leave a review: [LINK TO TESTIMONIAL PAGE/FORM]
Best, [YOUR NAME]
This email uses the 'foot-in-the-door' technique, building on the previous positive interaction. By providing specific prompts, it reduces cognitive load for the customer, making it easier for them to articulate their thoughts. The clear options for submission (reply vs. Link) cater to different preferences, increasing the likelihood of a response.
The Gentle Nudge
Follow up with those who have not responded
Hi [First Name],
Just a friendly follow-up regarding my previous email about your [PRODUCT NAME] from [YOUR BRAND/SHOP NAME]. I understand how busy things can get, but if you did have a moment to share your thoughts, it would be genuinely appreciated.
Your feedback truly helps me grow and refine my designs and offerings. Remember, even a few quick sentences about what you liked or how you're using your [PRODUCT NAME] is incredibly valuable.
You can simply reply to this email or use the link here: [LINK TO TESTIMONIAL PAGE/FORM] No worries at all if now isn't a good time, but I wanted to make sure you saw the request. Thanks again for being a customer!
Best, [YOUR NAME]
This email employs the 'door-in-the-face' technique in reverse, following a smaller request with a polite nudge. It maintains a low-pressure tone, respecting the customer's time while subtly reminding them of the request. By reiterating the value of their feedback and offering the easy options again, it removes potential barriers to action without sounding desperate.
4 Testimonial Request Sequence Mistakes Print-on-Demand Sellers Make
| Don't Do This | Do This Instead |
|---|---|
✕ Sending a generic 'rate us' email immediately after purchase without context. | Implement a staged sequence that first checks for satisfaction, then requests a testimonial with specific prompts after a suitable time. |
✕ Not providing specific questions or prompts for testimonials, leaving customers unsure what to write. | Offer 2-3 guiding questions like 'What did you love most?' or 'How has this [product] enhanced your [experience]?' to make it easy for customers to respond. |
✕ Only asking for written reviews, limiting the types of social proof you can collect. | Offer options for video testimonials, a photo of them using the product, or even a tag on social media, which can be even more effective. |
✕ Forgetting to follow up after the initial request, missing out on potential testimonials. | Schedule a gentle reminder email a few days after the initial request, reiterating the value of their feedback without pressure. |
Testimonial Request Sequence Timing Guide for Print-on-Demand Sellers
When you send matters as much as what you send.
The Check-in
Ask how things are going and gauge satisfaction
The Request
Ask for a testimonial with specific, easy prompts
The Gentle Nudge
Follow up with those who have not responded
Send after a win, project completion, or positive feedback.
Customize Testimonial Request Sequence for Your Print-on-Demand Seller Specialty
Adapt these templates for your specific industry.
T-Shirt Sellers
- Ask for photos of customers wearing the t-shirt in their favorite setting or with their unique style.
- Inquire about the compliments they've received or the conversations their design has started.
- Focus on comfort, durability after washing, and how the design expresses their personality.
Home Decor Sellers
- Request photos of the item in its new home, showcasing how it fits their aesthetic.
- Ask how the piece transformed a room or added a specific ambiance.
- Inquire about the quality of materials and the uniqueness of the design compared to mass-produced items.
Book Publishers
- Ask readers what emotions the story evoked or what key takeaways they gained.
- Suggest they share a favorite quote or a moment from the book that resonated deeply.
- Focus on the print quality, cover design, and overall reading experience.
Accessory Sellers
- Encourage customers to share photos of them using the accessory in their daily life or for a special occasion.
- Ask about the accessory's functionality, durability, and how it complements their outfit or style.
- Inquire about the craftsmanship and the unique details that stand out.
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