Black Friday Sequence for Relationship Coaches Email Guide
Why Black Friday Sequence Emails Fail for Relationship Coaches (And How to Fix Them)
Your coaching calendar feels full, but your revenue isn't quite reflecting the impact you're making. Many relationship coaches find themselves constantly reacting, pouring their energy into client sessions without a dedicated strategy for business growth.
You know the profound difference you make, but carving out time for seasonal marketing, especially for sales events, often feels like a luxury you can't afford. A well-planned Black Friday sequence isn't just about offering discounts; it's about strategically connecting with your audience, nurturing leads, and converting interest into committed clients.
It allows you to capitalize on a peak buying season, expand your reach, and secure your next wave of clients, all without sacrificing your current client commitments. The templates below are designed to help you do exactly that, turning seasonal curiosity into consistent client relationships and a thriving coaching practice.
The Complete 5-Email Black Friday Sequence for Relationship Coaches
As a relationship coach, your clients trust your recommendations. This 5-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Early Bird
Tease the sale before it starts
Hi [First Name],
Imagine your client roster growing, not just through referrals, but because you strategically positioned your services at a time when people are ready to invest. I've been working on something special, something designed to help relationship coaches like you attract more ideal clients and enhance your service delivery.
It's about making your solutions more accessible when people are actively looking for support. Black Friday is approaching, and with it, an opportunity to invest in tools and resources that can genuinely transform your coaching practice.
This isn't just about saving money; it's about investing in your future growth and the lasting results you provide your clients. Keep an eye on your inbox.
I'll be sharing the full details very soon, but I wanted you to be among the first to know this is on the horizon.
Best, [YOUR NAME]
This email uses the psychological principle of curiosity and the 'insider' effect. By hinting at an upcoming opportunity without revealing specifics, it creates anticipation and makes the reader feel privileged to be in the know. It frames the upcoming sale as an investment in their business, not just a discount, aligning with the coach's professional aspirations.
The Reveal
Announce the full Black Friday offer
Hi [First Name],
The wait is over. Black Friday is officially live, and I'm thrilled to share an exclusive offer designed specifically for relationship coaches ready to scale their impact.
This year, I'm making it easier for you to access the resources that truly move the needle in your practice. Looking to simplify your client intake, enhance your session delivery, or expand your marketing reach, this is your moment.
For a limited time, you can access [PRODUCT NAME] at a special Black Friday rate. This isn't just a discount; it's an investment in a more efficient, profitable, and effective coaching business.
Imagine having more time for client work because your systems are optimized, or attracting a consistent flow of ideal clients without constant effort. This offer is built to help you achieve exactly that. [CTA: Discover your Black Friday offer here →]
Best, [YOUR NAME]
This email capitalizes on the excitement of the launch. It's direct, clear, and focuses on the tangible benefits for relationship coaches (efficiency, profitability, impact). The call to action is prominent, and framing the offer as an 'investment' improves its perceived value beyond a mere discount, appealing to the coach's desire for professional growth.
The Reminder
Midday reminder for those who missed it
Hi [First Name],
The Black Friday offers are flying, and I wanted to send a quick nudge to ensure you don't miss out on an opportunity that could redefine how you serve your clients. Many coaches tell me they wish they had more time to focus purely on client transformation.
This Black Friday deal on [PRODUCT NAME] is designed to give you exactly that, by simplifying your operational tasks and enhancing your ability to deliver lasting solutions. Think about the impact on your clients when you're less bogged down by administrative work and more present in your sessions.
This offer is about helping you to do your best work, consistently. The special pricing won't last forever.
If you've been considering how to improve your coaching practice, now is the moment to act. [CTA: Secure your Black Friday savings now →]
Best, [YOUR NAME]
This email uses the principle of loss aversion and a gentle reminder. It subtly implies that others are already taking advantage of the offer, creating a fear of missing out. By linking the benefit directly to client impact and improved service delivery, it appeals to the coach's core motivation: helping their clients, making the offer feel essential rather than optional.
The Extended
Weekend extension for hesitaters
Hi [First Name],
The Black Friday rush can be intense, and sometimes the best opportunities slip by in the whirlwind. If you've been on the fence about enhancing your coaching business, I have good news.
I've decided to extend the special Black Friday pricing on [PRODUCT NAME] through the weekend. This gives you a little extra breathing room to explore how these resources can truly support your growth and client results.
This extension isn't just about giving you more time to save; it's about ensuring every relationship coach who genuinely wants to improve their practice has the chance to do so. Consider how [PRODUCT NAME] can help you attract more ideal clients, manage your caseload with ease, or deepen the impact of your services.
Don't let this second chance pass you by. The extended offer will end on [DATE/TIME]. [CTA: Take advantage of the extended offer →]
Best, [YOUR NAME]
This email employs the psychology of a 'second chance,' reducing perceived pressure while still maintaining urgency. It shows empathy for the busy coach and re-emphasizes the core benefits, giving hesitant buyers another opportunity to consider the value proposition. The clear new deadline reinforces that this is a temporary reprieve, not an indefinite offer.
The Final Call
Cyber Monday last chance
Hi [First Name],
This is it. The final moments of our Black Friday and Cyber Monday special are ticking away.
By the end of today, the opportunity to invest in [PRODUCT NAME] at this exclusive rate will be gone. If you're serious about attracting a steady stream of ideal clients, improving your coaching workflow, and delivering unparalleled solutions, this is your last chance to make that commitment more accessible.
Imagine the feeling of a thriving practice where your focus is purely on client transformation, supported by efficient systems. That's the future [PRODUCT NAME] can help you build, starting now.
Don't let another season pass where you're wishing for more support. Make a decisive move for your business and your clients today.
The offer expires at midnight [TIME ZONE]. [CTA: Claim your final Black Friday discount →]
Best, [YOUR NAME]
This email uses extreme scarcity and the 'final call' effect. The language is definitive, creating strong urgency and a sense of impending loss. It re-paints the picture of the desired future state (thriving practice, client transformation) to motivate immediate action, making the investment feel like a necessary step towards that vision before the opportunity vanishes.
4 Black Friday Sequence Mistakes Relationship Coaches Make
| Don't Do This | Do This Instead |
|---|---|
✕ Relying solely on word-of-mouth referrals for client acquisition, limiting growth potential. | Implement a clear client attraction strategy that includes targeted content marketing, strategic partnerships, and a well-defined sales funnel to reach beyond your immediate network. |
✕ Underpricing services or struggling to articulate the profound value and lasting results of relationship coaching. | Develop a value-based pricing model that reflects the transformation you provide. Practice clearly articulating client success stories and the specific, tangible benefits of your solutions. |
✕ Spending excessive time on administrative tasks (scheduling, invoicing, client communication) that detract from core coaching work. | Invest in CRM and scheduling software to automate routine tasks. Delegate when possible, allowing you to focus your energy on client sessions and strategic business development. |
✕ Approaching seasonal sales like Black Friday without a pre-planned email sequence, leading to last-minute, ineffective promotions. | Create a templated Black Friday or seasonal sales sequence in advance. This ensures a strategic, engaging communication plan that builds anticipation and drives conversions without frantic, rushed efforts. |
Black Friday Sequence Timing Guide for Relationship Coaches
When you send matters as much as what you send.
The Early Bird
Tease the sale before it starts
The Reveal
Announce the full Black Friday offer
The Reminder
Midday reminder for those who missed it
The Extended
Weekend extension for hesitaters
The Final Call
Cyber Monday last chance
Start teasing early, peak on Friday, extend through Cyber Monday.
Customize Black Friday Sequence for Your Relationship Coach Specialty
Adapt these templates for your specific industry.
Dating Coaches
- Focus on tools that help clients articulate their dating goals and track progress in their romantic journeys.
- Utilize CRM features to manage diverse client profiles and tailor advice effectively.
- Highlight resources that simplify the intake process for new clients seeking dating guidance.
Marriage Coaches
- Emphasize software that helps scheduling joint couple sessions and sends automated reminders.
- Look for platforms that allow secure sharing of communication exercises or worksheets between sessions.
- Consider resources that help track progress on specific marital goals and intervention strategies.
Communication Coaches
- Seek out tools that help clients practice difficult conversations or role-play scenarios in a safe environment.
- Utilize platforms for creating and distributing custom communication plans or conflict scripts.
- Highlight solutions that assist in organizing and delivering effective communication workshops or group coaching.
Conflict Resolution Coaches
- Prioritize software that supports structured mediation processes, including agenda setting and note-taking.
- Explore resources for conducting pre-session assessments to understand conflict dynamics before meeting clients.
- Focus on tools that enable secure follow-up communication and progress monitoring after resolution sessions.
Ready to Save Hours?
You now have everything: 5 complete email templates, the psychology behind each one, when to send them, common mistakes to avoid, and how to customize for your niche. Writing this from scratch would take you 4-6 hours. Or...
Get Your Relationship Coaches Emails Written In Under 5 Minutes.
You've got the blueprints. Now get them built. Answer a few questions about your relationship coaches offer and get all 7 emails written for you. Your voice. Your offer. Ready to send.
Stop guessing what to write. These are the emails that sell relationship coaches offers.
One-time payment. No subscription. Credits valid 12 months.