Black Friday Sequence for Sales Coaches Email Guide
Why Black Friday Sequence Emails Fail for Sales Coaches (And How to Fix Them)
Your top client just asked for a discount you didn't plan for. You feel the pressure to say yes, even if it cuts deep into your margin.
Many sales coaches find themselves scrambling during peak sales events, struggling to convert interest into commitment without devaluing their services. It’s not about selling harder; it's about selling smarter.
A well-structured Black Friday sequence isn't just about offering a deal; it's about strategically guiding your audience from passive interest to enthusiastic enrollment. It builds excitement, addresses potential hesitations, and creates a compelling reason to act now.
The templates below are designed to do exactly that. They're crafted to help you maximize your Black Friday potential, turning a fleeting opportunity into lasting client relationships.
The Complete 5-Email Black Friday Sequence for Sales Coaches
As a sales coach, your clients trust your recommendations. This 5-email sequence helps you introduce valuable tools without sounding like a salesperson.
The Early Bird
Tease the sale before it starts
Hi [First Name],
You know the feeling: a potential client is on the fence, and you need that extra nudge to seal the deal. Imagine having a powerful new tool in your arsenal, one that helps your clients breakthrough their toughest sales challenges, without you having to overhaul your entire coaching framework.
I've been working behind the scenes to secure something truly special for you and your clients. It's designed to give you an undeniable edge, helping your clients close more effectively and confidently.
Next [DAY OF THE WEEK], I'll be sharing the full details of an exclusive opportunity. This isn't just another discount; it's a strategic investment in your coaching business's future.
Keep an eye on your inbox. This is going to be valuable.
Best, [YOUR NAME]
This email creates a curiosity gap by hinting at a future benefit without revealing specifics. It uses future pacing to build anticipation and positions the upcoming offer as an exclusive, strategic investment, making the reader feel like an insider.
The Reveal
Announce the full Black Friday offer
Hi [First Name],
The wait is over. The Black Friday offer you've been anticipating is finally here.
This week only, you can get exclusive access to [PRODUCT NAME] at a special rate. This is the resource I've seen transform how sales coaches help their clients overcome resistance, shorten sales cycles, and consistently hit their targets.
Here's what [PRODUCT NAME] helps your clients to do: • Master objection handling, turn 'no' into 'not yet' with confidence • improve prospecting, fill their pipeline with qualified leads easily • Structure winning closing strategies, convert more conversations into signed contracts This isn't just about saving money; it's about equipping your coaching practice with a proven solution that delivers tangible results for your clients, enhancing your own value as a coach. The doors to this special offer close on [DATE]. [CTA: Discover [PRODUCT NAME] today →]
Best, [YOUR NAME]
This email provides a clear offer with specific, benefit-driven bullet points tailored to a sales coach's needs. It uses the principle of scarcity with a clear deadline and frames the purchase as an investment in their coaching business and client success, rather than just a discount.
The Reminder
Midday reminder for those who missed it
Hi [First Name],
Just a quick note in case you missed this morning's announcement. Our Black Friday offer for [PRODUCT NAME] is live, but it won't last forever.
This is your chance to provide your clients with a distinct advantage in their sales efforts, directly impacting their bottom line and your coaching success. Many sales coaches tell me their biggest challenge is giving their clients tools that actually stick and produce results. [PRODUCT NAME] is designed to be that solution, a practical framework your clients can apply immediately.
Don't let this opportunity slip by. Equip your clients with what they need to thrive. [CTA: Secure your Black Friday offer here →]
Best, [YOUR NAME]
This reminder email uses the psychological principle of 'fear of missing out' (FOMO) by implying others might have already acted. It reiterates the core value and ease of implementation, addressing common hesitations about new tools and reinforcing the direct link between the product and the coach's success.
The Extended
Weekend extension for hesitaters
Hi [First Name],
We heard you. Black Friday can be a whirlwind, and sometimes the best opportunities get overlooked in the rush.
Because we want to ensure every sales coach has the chance to help their clients with [PRODUCT NAME], we've decided to extend our special Black Friday offer through the weekend. This is a fresh chance to invest in a solution that helps your clients close more deals, confidently handle negotiations, and consistently exceed their sales targets.
Consider this your personal invitation to give your coaching practice, and your clients, the competitive edge they deserve. The extension ends [DATE/TIME]. [CTA: Claim your extended offer now →]
Best, [YOUR NAME]
This email uses the principle of reciprocity by offering an extension, making the recipient feel valued and understood. It removes the friction of 'not enough time' and re-frames the offer as a generous second chance, appealing to those who may have been overwhelmed or hesitant.
The Final Call
Cyber Monday last chance
Hi [First Name],
This is it. The absolute final call for our Black Friday, Cyber Monday special on [PRODUCT NAME].
Tonight at [TIME], this exclusive offer vanishes. This isn't a marketing gimmick; it's a hard deadline.
Missing out means your clients continue to face the same sales hurdles without this proven system. Think about the impact [PRODUCT NAME] could have on your clients' pipelines, their confidence, and ultimately, their revenue.
This is a direct path to higher performance and greater coaching success for you. Don't look back next week wishing you had acted.
This is your moment to make a decisive move for your coaching business and your clients' future. [CTA: Final opportunity: Get [PRODUCT NAME] before it's gone →]
Best, [YOUR NAME]
This email uses extreme scarcity and loss aversion. By emphasizing a definitive deadline and the negative consequences of inaction (missing out on client success), it creates a strong psychological trigger for immediate decision-making. The language is direct and leaves no room for procrastination.
4 Black Friday Sequence Mistakes Sales Coaches Make
| Don't Do This | Do This Instead |
|---|---|
✕ Focusing solely on sales tactics without addressing client mindset. | Integrate mindset coaching with tactical training to build resilient, confident sellers. |
✕ Overcomplicating sales processes with too many steps or tools for clients. | Simplify and simplify client sales frameworks, focusing on high-impact actions and clear next steps. |
✕ Not tracking client progress beyond initial training or sessions. | Implement a follow-up system using CRM or scheduling software to monitor client application and results. |
✕ Offering generic advice that doesn't account for niche-specific client challenges. | Tailor solutions to the client's specific industry, target audience, and sales cycle for maximum impact. |
Black Friday Sequence Timing Guide for Sales Coaches
When you send matters as much as what you send.
The Early Bird
Tease the sale before it starts
The Reveal
Announce the full Black Friday offer
The Reminder
Midday reminder for those who missed it
The Extended
Weekend extension for hesitaters
The Final Call
Cyber Monday last chance
Start teasing early, peak on Friday, extend through Cyber Monday.
Customize Black Friday Sequence for Your Sales Coach Specialty
Adapt these templates for your specific industry.
B2B Sales Coaches
- Focus on teaching clients how to build long-term relationships, not just one-off transactions.
- Guide clients in handling complex organizational structures and multi-stakeholder deals.
- Emphasize demonstrating clear ROI for solutions, aligning with client business objectives.
Closing Coaches
- Train clients on identifying buying signals and overcoming last-minute objections with grace.
- Help clients develop compelling value propositions that make the decision to buy easy.
- Coach on creating urgency and scarcity ethically to drive commitment.
Prospecting Coaches
- Teach clients to identify ideal customer profiles beyond demographics, focusing on pain points and aspirations.
- Guide clients in crafting personalized outreach messages that cut through the noise and resonate.
- Show clients how to diversify their prospecting channels, from cold outreach to strategic networking.
Negotiation Coaches
- Equip clients with strategies to maintain control of the conversation and steer towards win-win outcomes.
- Train clients on understanding their own BATNA (Best Alternative To a Negotiated Agreement) and that of their counterpart.
- Help clients develop confidence in asking for what they want, handling pushback, and walking away when necessary.
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